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从价格战泥潭到价值高地,破译吉利汽车的三重突围密码
Jing Ji Guan Cha Wang· 2025-08-14 13:32
Core Viewpoint - The Chinese automotive market is undergoing a significant transformation, with most companies trapped in a price war, while Geely Auto stands out by adopting a differentiated approach focused on innovation and value creation [2][3][20]. Financial Performance - Geely Auto reported total revenue of 150.3 billion, a historical high with a year-on-year increase of 27% - Core net profit reached 6.66 billion, up 102% year-on-year - Total sales reached 1.4092 million units, a 47% increase year-on-year, achieving a market share of over 10% for the first time [2]. Strategic Positioning - Geely Auto firmly opposes the trend of "involution" in the industry, emphasizing long-termism and sustainable growth over short-term sales targets [3]. - The company is committed to a value-driven competition strategy, focusing on technology, quality, service, and ethical business practices [3][20]. Technological Innovation - Geely has made significant advancements in AI technology, establishing a comprehensive AI layout in the automotive sector, including the deployment of the Xingrui AI model and a powerful computing center [6]. - The company has developed industry-leading safety features and systems, achieving high safety ratings in global assessments [9][12]. Product Development and Market Strategy - Geely's product strategy is user-centric, with a diverse product matrix that includes high-end fuel vehicles and a growing range of electric models [16][17]. - The company has seen substantial growth in both traditional fuel vehicles and new energy vehicles, with a 126% year-on-year increase in new energy sales [16]. Global Expansion - Geely's global strategy has yielded results, with over 180,000 vehicles exported in the first half of 2025, and a 120% increase in new energy exports [19][20]. - The company emphasizes "technology export rather than simple product trade," aligning its global strategy with its domestic market approach [20]. Strategic Integration - Geely is implementing a strategic integration approach, consolidating its brands and technologies to enhance operational efficiency and reduce costs [14][15]. - The merger of Zeekr and Lynk & Co is expected to strengthen Geely's competitive position across various market segments [13].