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明珠耀金陵!格力“董明珠健康家”南京双店齐开!
Yang Zi Wan Bao Wang· 2025-10-30 14:47
Core Viewpoint - Gree Electric Appliances has launched two "Dong Mingzhu Healthy Home" experience stores in Nanjing, marking a significant step in deepening its presence in the East China market and advancing its whole-home smart health ecosystem strategy [1][5]. Group 1: Store Launch and Strategy - The dual-store opening strategy in Nanjing aims to activate regional consumption potential, with the Baijia Lake store serving as the first in East China and the Xinjiekou store reinforcing the brand's influence in the city center [2][5]. - The stores are designed to create a multi-point support and multi-polar development commercial pattern in Nanjing, leveraging the advantages of established shopping districts [2][5]. Group 2: Product and Service Upgrades - The core concept of the "Dong Mingzhu Healthy Home" is shifting from selling products to providing comprehensive smart health solutions, allowing consumers to experience a full range of health living scenarios through an online and offline integration [3][5]. - The Nanjing stores feature three major upgrades: a full-category upgrade from air conditioning to whole-home health appliances, an immersive shopping experience that transforms "black technology" into tangible consumer experiences, and a comprehensive service upgrade integrating manufacturing, installation, and delivery [3][4]. Group 3: Store Experience and Features - The flagship store at Baijia Lake covers over 500 square meters and includes various interactive areas, such as a coffee zone and a medical testing area, allowing customers to measure health indicators like blood pressure and oxygen levels [4][5]. - Innovative products showcased include the Gree National Wind Air Conditioner, which utilizes advanced distributed air delivery technology, and the Gree Wind God i7 range hood, designed for healthier cooking experiences [4]. Group 4: Market Impact and Employment - The opening of the two stores has attracted significant consumer interest, with many customers appreciating the comprehensive health living solutions offered [5]. - The dual-store operation has created diverse job opportunities in Nanjing, including the new role of "scene consultant," who customizes health living solutions based on consumer needs, thereby reshaping service standards in the home appliance retail sector [5][6]. Group 5: Future Plans - Gree aims to continue expanding its "Dong Mingzhu Healthy Home" network across major regions in China, responding to the "Healthy China 2030" strategy and contributing to the promotion of a healthy lifestyle through innovative technology [6].