Core Viewpoint - Gree Electric Appliances has launched two "Dong Mingzhu Healthy Home" experience stores in Nanjing, marking a significant step in deepening its presence in the East China market and advancing its whole-home smart health ecosystem strategy [1][5]. Group 1: Store Launch and Strategy - The dual-store opening strategy in Nanjing aims to activate regional consumption potential, with the Baijia Lake store serving as the first in East China and the Xinjiekou store reinforcing the brand's influence in the city center [2][5]. - The stores are designed to create a multi-point support and multi-polar development commercial pattern in Nanjing, leveraging the advantages of established shopping districts [2][5]. Group 2: Product and Service Upgrades - The core concept of the "Dong Mingzhu Healthy Home" is shifting from selling products to providing comprehensive smart health solutions, allowing consumers to experience a full range of health living scenarios through an online and offline integration [3][5]. - The Nanjing stores feature three major upgrades: a full-category upgrade from air conditioning to whole-home health appliances, an immersive shopping experience that transforms "black technology" into tangible consumer experiences, and a comprehensive service upgrade integrating manufacturing, installation, and delivery [3][4]. Group 3: Store Experience and Features - The flagship store at Baijia Lake covers over 500 square meters and includes various interactive areas, such as a coffee zone and a medical testing area, allowing customers to measure health indicators like blood pressure and oxygen levels [4][5]. - Innovative products showcased include the Gree National Wind Air Conditioner, which utilizes advanced distributed air delivery technology, and the Gree Wind God i7 range hood, designed for healthier cooking experiences [4]. Group 4: Market Impact and Employment - The opening of the two stores has attracted significant consumer interest, with many customers appreciating the comprehensive health living solutions offered [5]. - The dual-store operation has created diverse job opportunities in Nanjing, including the new role of "scene consultant," who customizes health living solutions based on consumer needs, thereby reshaping service standards in the home appliance retail sector [5][6]. Group 5: Future Plans - Gree aims to continue expanding its "Dong Mingzhu Healthy Home" network across major regions in China, responding to the "Healthy China 2030" strategy and contributing to the promotion of a healthy lifestyle through innovative technology [6].

Core Insights - Gree Electric Appliances launched a new strategy focusing on health-oriented home appliances, showcasing 16 new products at the "Dong Mingzhu Health Home" experience center in Dongguan, Guangdong [1][6][11] - The experience center features a unique "home appliances + sports" immersive model, allowing consumers to interact with products in real-life scenarios [3][4][6] Product Innovations - Gree introduced advanced air conditioning solutions, including a "no wind blowing" central air conditioning system and an AI-powered energy-saving model, enhancing user comfort and energy efficiency [8][13] - Kitchen solutions include a "cooling range hood" and a combination of kitchen air conditioning and ultra-thin range hoods to address high temperatures and oil smoke [10] - New lifestyle products such as the Gree Snow Dragon 508 refrigerator and a pet purifier were also launched, expanding the company's health-focused product ecosystem [10][15] Market Expansion - The "Dong Mingzhu Health Home" initiative has seen rapid growth, with nearly 1,000 stores established across the country since its launch in March [11] - The stores have generated approximately 390 million yuan in retail sales from 293 locations that have been open for over 30 days [11] Strategic Vision - Gree aims to redefine consumer expectations of home appliances by integrating core technologies and creating a comprehensive lifestyle ecosystem [17] - The company emphasizes quality and technology over price, positioning itself as a leader in the home appliance industry [13][15]

Core Insights - Gree Electric Appliances launched a new strategic initiative focusing on health-oriented home appliances, showcasing 16 new products at the Dong Mingzhu Health Home Experience Center in Dongguan, Guangdong [1][2] - The experience center, covering 2,000 square meters, features a dynamic display of home and commercial appliances, allowing consumers to engage with products in realistic settings [1] - The center includes various lifestyle scenarios such as a "no wind" living room and a zero-smoke kitchen, enhancing consumer interaction and experience [1][2] Product Highlights - The newly launched products include advanced technologies such as the "no wind" central air conditioning system, photovoltaic air conditioning, and a pet purifier, aimed at improving user comfort and health [2] - The "no wind" central air conditioning system and the integrated "cooling smoke machine" address common issues like discomfort from direct airflow and high kitchen temperatures [2] - Gree's health appliance strategy has expanded to 970 stores nationwide, with 293 stores generating approximately 390 million yuan in retail sales [2] Market Strategy - The experience center integrates professional sports facilities, enhancing the brand's lifestyle approach by promoting health and wellness [2] - Gree Electric has also launched a "百店直播" initiative, allowing consumers to virtually explore stores and experience health solutions from home [2]