Core Viewpoint - Gree Electric Appliances has launched two "Dong Mingzhu Healthy Home" experience stores in Nanjing, marking a significant step in deepening its presence in the East China market and advancing its whole-home smart health ecosystem strategy [1][5]. Group 1: Store Launch and Strategy - The dual-store opening strategy in Nanjing aims to activate regional consumption potential, with the Baijia Lake store serving as the first in East China and the Xinjiekou store reinforcing the brand's influence in the city center [2][5]. - The stores are designed to create a multi-point support and multi-polar development commercial pattern in Nanjing, leveraging the advantages of established shopping districts [2][5]. Group 2: Product and Service Upgrades - The core concept of the "Dong Mingzhu Healthy Home" is shifting from selling products to providing comprehensive smart health solutions, allowing consumers to experience a full range of health living scenarios through an online and offline integration [3][5]. - The Nanjing stores feature three major upgrades: a full-category upgrade from air conditioning to whole-home health appliances, an immersive shopping experience that transforms "black technology" into tangible consumer experiences, and a comprehensive service upgrade integrating manufacturing, installation, and delivery [3][4]. Group 3: Store Experience and Features - The flagship store at Baijia Lake covers over 500 square meters and includes various interactive areas, such as a coffee zone and a medical testing area, allowing customers to measure health indicators like blood pressure and oxygen levels [4][5]. - Innovative products showcased include the Gree National Wind Air Conditioner, which utilizes advanced distributed air delivery technology, and the Gree Wind God i7 range hood, designed for healthier cooking experiences [4]. Group 4: Market Impact and Employment - The opening of the two stores has attracted significant consumer interest, with many customers appreciating the comprehensive health living solutions offered [5]. - The dual-store operation has created diverse job opportunities in Nanjing, including the new role of "scene consultant," who customizes health living solutions based on consumer needs, thereby reshaping service standards in the home appliance retail sector [5][6]. Group 5: Future Plans - Gree aims to continue expanding its "Dong Mingzhu Healthy Home" network across major regions in China, responding to the "Healthy China 2030" strategy and contributing to the promotion of a healthy lifestyle through innovative technology [6].

Core Insights - Gree Electric Appliances launched a new strategy focusing on health-oriented home appliances, showcasing 16 new products at the "Dong Mingzhu Health Home" experience center in Dongguan, Guangdong [1][6][11] - The experience center features a unique "home appliances + sports" immersive model, allowing consumers to interact with products in real-life scenarios [3][4][6] Product Innovations - Gree introduced advanced air conditioning solutions, including a "no wind blowing" central air conditioning system and an AI-powered energy-saving model, enhancing user comfort and energy efficiency [8][13] - Kitchen solutions include a "cooling range hood" and a combination of kitchen air conditioning and ultra-thin range hoods to address high temperatures and oil smoke [10] - New lifestyle products such as the Gree Snow Dragon 508 refrigerator and a pet purifier were also launched, expanding the company's health-focused product ecosystem [10][15] Market Expansion - The "Dong Mingzhu Health Home" initiative has seen rapid growth, with nearly 1,000 stores established across the country since its launch in March [11] - The stores have generated approximately 390 million yuan in retail sales from 293 locations that have been open for over 30 days [11] Strategic Vision - Gree aims to redefine consumer expectations of home appliances by integrating core technologies and creating a comprehensive lifestyle ecosystem [17] - The company emphasizes quality and technology over price, positioning itself as a leader in the home appliance industry [13][15]

开业当日，格力电器还举行了全屋健康家电新品战略发布会，16款健康家电亮相。包括"风不吹人"中央 空调、光伏空调、鲸湃洗碗机、宠物净化器等涵盖空调、厨卫、冰洗等品类的产品。多款产品搭载先进 技术，力图为消费者带来更好的使用体验，比如"风不吹人"中央空调、天井机，实现冷风不吹人、热风 暖全身，提升舒适性；光伏空调利用太阳能优先发电，降低用电成本；"制冷烟机"一体式解决方案 和"厨享厨房空调+风神超薄油烟机"组合式解决方案解决厨房高温、高油烟等难题；格力雪龙508双系统 冰箱以独立循环杜绝串味，实现超冻锁鲜；宠物净化器专注去除宠毛与异味，提供人宠共居健康环境。 中证报中证网讯（记者 万宇）9月17日，格力电器（000651）举办"格力全屋健康家电新品战略发布会 暨董明珠健康家大湾区体验中心开业仪式"，位于广东东莞的董明珠健康家大湾区体验中心开业，打 造"家电展示+运动健康"业态模式，展现格力电器从产品创新到生活方式引领的战略升级。活动上，格 力电器还集中发布了16款全屋健康家电新品。 作为格力电器"董明珠健康家"战略在大湾区的重要体验窗口，体验中心打造了"无风感"客厅、0油烟厨 房、洁净洗护区、新鲜储鲜区等多个实景 ...