极目新闻记者 周浩 9月17日，"格力全屋健康家电新品战略发布会暨董明珠健康家大湾区体验中心开业仪式"在广东东莞隆重举行。不仅以2000㎡超大型体验中心为载体，首 创"家电展示+运动健康"沉浸式业态模式，现场还发布了16款全屋健康家电新品，全面展现格力电器从产品创新到生活方式引领的战略升级。 独立体验中心带来"家电+运动"新体验，16款新品重塑健康生活 不同于传统家电门店的陈列模式，广东东莞的董明珠健康家大湾区体验中心以2000㎡超大面积、全独立展厅设计，重新定义健康家电体验新场景。在这里， 格力旗下最新的家用电器、商用设备及冷链产品一应俱全。 作为格力"董明珠健康家"战略在大湾区的重要体验窗口，体验中心打造了"无风感"客厅、0油烟厨房、洁净洗护区、新鲜储鲜区等多个实景生活场景。消费 者可亲手操作、直观感受健康家电的协同运作，真正实现"看得见、摸得着"的健康生活体验。 体验中心突破家电展销的边界，将专业运动场馆直接"搬"进园区。现场配备匹克球、网球、篮球等专业场地，消费者逛完健康家无需转场，即可约上家人朋 友挥拍运动、释放活力。真正实现"买家电+享运动"一站式无缝衔接，重塑健康生活新方式。 开业当日，格力电器 ...

Core Viewpoint - Gree Electric Appliances has launched nine innovative products in the whole-house smart appliance sector, showcasing its latest R&D achievements and marking a comprehensive upgrade of its "Good Appliances Made by Gree" product matrix [2][3]. Group 1: Product Launch and Innovation - Gree Electric Appliances announced the launch of nine new products covering air health, water health, laundry health, and dietary health, indicating a strong push into the whole-house smart appliance market [2]. - The new products include a heat pump washing and drying machine featuring Gree's self-developed three-drive variable frequency system, which integrates variable frequency motors, fans, and compressors for precise control [3]. - A highlight of the new offerings is the photovoltaic home air conditioner, which incorporates AI technology and Gree's self-developed AI energy-saving chip, enhancing its cooling performance [3]. Group 2: Market Trends and Strategic Positioning - The home appliance industry is undergoing a transformation driven by dual factors: the "dual carbon" strategy and consumer upgrades, moving from single smart products to comprehensive health solutions [4]. - Gree Electric Appliances aims to capture the high ground in scenario-based competition by constructing a "data-device-service" triangle model, positioning itself well in the health appliance market [4]. - According to the "2025 China Home Appliance Health Trend White Paper," 83% of consumers are willing to pay a premium for effective health technologies by 2025, indicating a growing market potential [4].