Core Viewpoint - Gree Electric Appliances is focusing on consumer safety and comfort in its electrical products, emphasizing the importance of energy efficiency and affordability for consumers [1]. Group 1: Brand Strategy - The new brand "Dong Mingzhu Healthy Home" was officially launched during the Gree Electric Appliances (Sichuan) 2025 brand strategy conference on February 13 [3]. - Gree has begun rebranding its offline stores and online live streaming channels to "Dong Mingzhu Healthy Home" across multiple locations in the country [3]. Group 2: Market Expansion - Gree's market director, Zhu Lei, explained that the company has been planning for a full range of smart home appliances for the past decade [4]. - The establishment of the "Dong Mingzhu Healthy Home" brand aims to promote the development of healthy home appliances nationwide, with a goal to build 3,000 stores this year [4]. - As of September 26, Gree has opened over 970 "Dong Mingzhu Healthy Home" locations since the first store launched in Beijing in March, with significant growth in consumer interest and purchasing in non-air conditioning categories [4].

Core Insights - The "Dong Mingzhu Health Home" brand has established over 970 locations nationwide since its launch in March, indicating significant consumer interest in non-air conditioning products [1] - The company plans to steadily expand its store network based on the principle of "mature one, open one," aiming to complete 3,000 locations across the country [1] - The new brand was officially introduced during the 2025 brand strategy release in February, with many existing Gree stores rebranding to "Dong Mingzhu Health Home" [1] Company Strategy - Gree Electric has been developing a whole-home smart appliance production line for the past decade, which aligns with the establishment of the "Dong Mingzhu Health Home" brand to promote health-oriented home appliances [1] - The rebranding effort includes changing signage at physical stores and updating online live streaming channels to reflect the new brand identity [1]