Core Insights - The rise of "all-time cultural tourism" reflects a shift in consumer behavior, with tourists spending longer periods in a single city and engaging in immersive experiences throughout the day and night [1][2][4] Group 1: Market Trends - Recent data from Meituan Travel indicates that tourists are increasingly extending their stay in cities, leading to a new ecosystem of "all-time cultural tourism" that breaks down time barriers [1] - In Hunan, the tourism market has evolved from daytime sightseeing to immersive experiences that extend into the night, showcasing a blend of local culture and modern entertainment [2][4] - Gansu has launched 120 diverse cultural tourism activities this year, combining night tours with rural and folk tourism, enhancing visitor engagement [3][6] Group 2: Innovative Experiences - The integration of technology in cultural tourism is evident in projects like the "Empire Code - Qin Shi Huang Tomb" XR experience, which offers an interactive journey through history [4] - Gansu's night tour light show "The World of Jiayuguan" utilizes modern technology to enhance nighttime tourism, attracting visitors with immersive experiences [5] - In Changsha, the immersive light show "Jiang Tian Mu Xue" transforms the park into a dynamic theater, allowing visitors to interact with historical figures [5] Group 3: Consumer Engagement - The "all-time cultural tourism" model has led to an optimization of consumption structures, enhancing the overall tourism experience across dining, accommodation, transportation, shopping, and entertainment [6][7] - Gansu's tourism bureau has implemented targeted policies to attract visitors, such as discounts for travelers holding flight tickets, and partnerships with online travel agencies to offer bundled deals [6] - In Shaanxi, nearly a thousand themed cultural tourism activities and over 400 million yuan in consumer vouchers have been launched, significantly boosting holiday spending [7]

清晨在西安城墙下，品味小南门早市特色美食；午后的陕西历史博物馆内，在千年文物前驻足；华灯初 上，在大唐不夜城街区的璀璨灯火中沉浸欣赏乐舞诗会……这是四川游客王伟华在陕西西安游玩一天的 行程。 从清晨的市井烟火，到午后的文脉探寻，再到夜晚的光影狂欢，像王伟华这样安排行程的游客今年可不 少。美团旅行数据显示，近段时间，游客在同一城市的停留时间显著变长。各地文旅市场成功打破时间 壁垒，构建起内容饱满、体验连贯的"全时文旅"新生态。 玩出新花样 与以往单纯依靠核心景点不同，今年的湖南文旅市场也呈现出一幅"全时域、新业态、深融合"的生动图 景，游客从白天"打卡式"观光，延伸至深夜乃至凌晨的"沉浸式"体验。 福建游客黄敏是一位登山达人，为了迎接岳麓山的第一缕朝阳，早早便起床登山。到山顶时，却发现已 是人潮涌动，来自五湖四海的游客天还没亮便架好机位。在长沙，"起个早床"的旅行策略，成为体验本 地生活的新时尚。 在位于湖南湘江新区的锦秀拾光·0731园区，本地化、传统化的体验与新潮、年轻的气质交融而生。嗦 一碗老长沙米粉，吃个葱油粑粑、小麻球，属于本地人的沉浸体验成为年轻人流行的旅游方式。"在这 里，根本不用到处跑就能玩得尽 ...

Core Viewpoint - The article highlights the vibrant summer economy in Xixi Wetland, showcasing various cultural and recreational activities that attract tourists and enhance consumer spending [3][4][5][6]. Group 1: Summer Activities and Attractions - Xixi Wetland offers unique summer experiences, including the "Impression Rowing and Lotus Picking Special Line," allowing visitors to enjoy a poetic atmosphere while navigating through 60 acres of lotus ponds [4]. - The "Xixi Fruit and Wheat Bookstore" serves as a resting spot with over 20,000 books across various fields, and hosts events like "Moonlight Cinema" to enhance the reading experience [4][5]. - Special summer programs for youth, such as "Night Insect Observation" and "The Life of Lotus Seeds," provide educational opportunities to explore nature [5]. Group 2: Cultural Performances and Innovations - The immersive drama "Xixi: Water Margin" features a 2,000 square meter performance space with 25 professional actors, offering a unique cultural exploration experience [5][6]. - The performance allows audience members to choose their storyline, creating an interactive experience that blends the natural setting with the narrative [5][6]. - The project aims to establish a "daytime garden visit, nighttime cultural experience" model, integrating dining, leisure, and photo opportunities around the performance area [6].