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优酸乳嚼柠檬新品上市,公益派发10万包嚼柠檬
Qi Lu Wan Bao· 2025-05-04 12:57
Core Viewpoint - The launch of a new product, "Yogurt with Chewy Lemon," represents a novel category of light dairy juice beverages, aimed at promoting labor spirit and honoring workers in society [1][18]. Group 1: Product Launch and Promotion - The new product "Yogurt with Chewy Lemon" is being promoted through a public welfare distribution event titled "Celebrating Labor Day, Saluting Workers," held from May 1 to May 5 [1][14]. - The event aims to distribute 100,000 free packages of the new product, valued at 400,000 yuan, to citizens and tourists in Jinan, enhancing brand care and supporting cultural tourism consumption [3][16]. Group 2: Event Details - The main venue for the event is located at Qianfo Mountain, with additional venues at the Jinan Zoo and Fuhui Mountain, ensuring broad coverage of popular tourist spots [5][7]. - Participants can receive one free box of "Yogurt with Chewy Lemon" by scanning a QR code at the event, with staff available to guide and ensure orderly participation [7][16]. Group 3: Product Features and Innovation - The product features a unique "three-ingredient design" and a "whole fruit utilization" process, incorporating lemon peel, flesh, pomelo, and coconut particles to create a rich taste experience [9][11]. - The innovative production technique ensures that each bottle contains a balanced mix of fruit particles, enhancing the overall sensory experience for consumers [12]. Group 4: Social Responsibility and Community Engagement - The event emphasizes the integration of cultural tourism resources in Jinan, encouraging community interaction and honoring frontline workers such as sanitation workers and delivery personnel with priority access to the product [14][16]. - The company aims to convey its commitment to innovation and social responsibility through this initiative, reinforcing its consumer-centric business philosophy [18].