Core Insights - The article highlights the transformation of Shengjian Medical from a medical dressing company to a consumer goods powerhouse, emphasizing the integration of medical-grade standards into everyday products like cotton towels and sanitary napkins [1][2][3] Company Overview - Shengjian Medical was established in 2000, initially focusing on medical dressings, and developed the first domestic cotton water-jet non-woven fabric technology in 2005, addressing infection issues in traditional medical gauze [2] - In 2009, the company launched "Cotton Era," marking its entry into the consumer market with a focus on high-safety cotton products [2][3] Market Performance - From 2015 to 2024, the revenue from Shengjian Medical's consumer goods business grew from 642 million to 4.991 billion, representing over a sixfold increase [3] - In the first three quarters of 2025, the consumer goods segment achieved a revenue of 4.01 billion, a year-on-year increase of 19.1%, surpassing the medical business revenue [3] Product Development - The cotton towel, a flagship product of Cotton Era, adheres to medical-grade standards throughout its production process, ensuring safety and comfort [4] - The Chinese cotton towel market demand reached 60 billion units in 2022, with a CAGR of 58.6% from 2015 to 2022 [4] Strategic Focus - Cotton Era has expanded its product range to include female hygiene, baby products, and home care, focusing on four strategic categories [6] - The company emphasizes long-termism, prioritizing supply chain optimization, channel development, and research over aggressive advertising or price wars [6][7] Sales Channels - The company operates both online and offline channels, with a total of 484 stores as of mid-2025, and has opened 16 new stores in the first half of the year [6] - Online sales reached 2.46 billion in the first three quarters of 2025, with a 23.5% year-on-year growth, particularly driven by interest e-commerce platforms like Douyin [7] Research and Development - Shengjian Medical invested 350 million in R&D in 2024, accounting for 3.88% of sales revenue, and holds 1,639 patents, a threefold increase since 2019 [7] - The company continues to innovate in product functionality, enhancing features such as softness, breathability, and antibacterial properties [7]

Core Insights - The third China International Supply Chain Promotion Expo (Chain Expo) opened in Beijing, showcasing the innovative strength and green practices of the cotton industry through the theme "Global Good Cotton, One Cotton One World" [1][3] - The event highlighted the transformation of cotton production and its global supply chain, emphasizing the journey from cotton fields to finished products [3][5] Group 1: Exhibition Highlights - The exhibition featured three core display areas: global sourcing, global production, and global sales, with a focus on the innovative stories of the cotton industry [3] - The "Global Production" interactive area attracted significant attention, allowing visitors to experience the intelligent manufacturing process of cotton products in real-time [5] Group 2: Technological Innovations - The company has made significant advancements in cotton technology, including the development of "Cotton Tech," which enhances the softness, breathability, and antibacterial properties of cotton products [9] - Innovations such as "Cotton Water-jet Non-woven Fabric" and "Cotton Gauze" have revolutionized traditional textile processes, improving production efficiency and expanding the application of cotton in various consumer products [6][9] Group 3: Sustainable Practices - The company emphasizes sustainable development by using organic cotton and avoiding chemical pesticides and fertilizers, ensuring high-quality products that are safe for sensitive skin [11] - The commitment to sustainability is reflected in the company's ongoing research and development efforts to uncover and communicate the deeper value of cotton [13] Group 4: Market Expansion - The company is actively pursuing global expansion, particularly in rapidly growing Southeast Asian markets, while also exploring opportunities in the Middle East, Europe, and the United States [5] - The establishment of a robust network of 500 stores and 70 million members supports the company's international branding strategy [5]

Core Viewpoint - The third China International Supply Chain Promotion Expo showcases the innovative strength and green practices of the cotton industry, with a focus on global sourcing, production, and sales by companies like Steady Medical and Cotton Era [2][3]. Group 1: Event Overview - The expo opened on July 16, featuring Steady Medical and its brand Cotton Era, highlighting the theme "Global Good Cotton, One Cotton One World" [2]. - The event attracted significant attention with immersive experiences such as "Cotton Stories" and real-time connections to production facilities [2][3]. Group 2: Global Production and Market Expansion - The "Global Production" interactive area allowed attendees to witness the transformation of raw cotton into high-quality medical and cotton products [3]. - Steady Medical is expanding its global footprint by investing in production bases in North America and Southeast Asia, while Cotton Era is focusing on the Southeast Asian market and exploring entry into the Middle East and Europe [3]. Group 3: Green Initiatives and Collaborations - A joint initiative called the "Green Win Chain Initiative" was launched, promoting sustainable cooperation in the health sector and enhancing the "green content" of supply chains [3]. - Steady Medical introduced a "Green Operating Room" solution aimed at replacing synthetic materials with cotton, enhancing safety and efficiency in medical settings [4]. Group 4: Technological Innovations - Cotton Era is innovating with core materials like cotton non-woven fabric and gauze, significantly improving production efficiency and expanding applications in daily life [5][6]. - The company’s Cotton Tech continues to push boundaries in softness, breathability, and sustainability, promoting a "cotton lifestyle" as a new choice for comfort and health [6]. Group 5: Future Directions - Both companies aim to deepen their strategies of product leadership, operational excellence, and global vision, positioning Chinese cotton as a "green business card" on the international stage [6].