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聚焦进博会|打造全渠道、用AI完善产融结合,这些消费企业挖掘新商机
Di Yi Cai Jing· 2025-11-07 14:01
Core Insights - The eighth China International Import Expo (CIIE) has seen consumer companies increasingly integrating their entire industry chain and utilizing AI technology to achieve a combination of production and finance [1][11] Group 1: Industry Trends - Consumer companies are adopting a dual-channel exhibition model, combining online and offline strategies to stimulate consumer enthusiasm [1] - Retailers are collaborating with upstream and downstream partners to build an all-channel model that encompasses production, design, retail, and consumption scenarios [1] - The integration of AI technology is being leveraged to enhance the synergy between production and finance across the industry chain [1][11] Group 2: Company Initiatives - Bright Food Group is participating in CIIE as an exhibitor, purchaser, and service provider, showcasing a comprehensive supply chain from supply to retail [4] - Bright Food Group announced plans to explore supply chain transformation and create an ecosystem that integrates "industry + service" through its "THE SMART CHAIN" global food distribution platform [4] - Vipshop is expanding its business into product authentication, establishing a luxury goods authentication center in its high-end storage bases to ensure quality control [6] - IKEA is focusing on the silver economy and green consumption, planning to develop a multi-channel model with a significant emphasis on smaller store formats [9] - The company currently has over 40 physical projects in China, with online sales accounting for over 25% of total sales [9] - Foodaily is collaborating with Bailian Group to enhance the food industry through an "accelerator" strategy, utilizing AI for product development and market insights [11] - Bailian Group's partnership with Foodaily aims to innovate the integration of production and commerce, enhancing the commercial ecosystem [11] Group 3: AI Utilization - Companies are increasingly employing AI for design, logistics, and cost reduction, with IKEA planning to invest 160 million yuan to launch 150 lower-priced products by FY2026 [12] - The introduction of over 500 low-priced products in the last two years has resulted in a 50% increase in sales [12]