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波司登(03998):再创佳绩,经营效率提升
Tianfeng Securities· 2025-06-30 00:45
Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Insights - The company reported a revenue of 25.9 billion, a year-on-year increase of 12%, and a net profit of 3.6 billion, up 14% year-on-year, marking the eighth consecutive year of record high revenue and net profit [1]. - The gross margin decreased by 2 percentage points, influenced by changes in channel structure, product category mix, and rising costs of core raw materials [1]. - The company is focusing on high-quality development in its main down jacket business, with brand revenue reaching 18.5 billion, a 10% increase year-on-year [2]. - The company is expanding its omnichannel integration, with significant growth in online platforms and optimized offline store operations [3]. - The earnings forecast for FY26-28 has been slightly adjusted, with expected revenues of 28.4 billion, 31.1 billion, and 34.1 billion respectively, and net profits of 4 billion, 4.4 billion, and 5 billion respectively [4]. Summary by Sections Financial Performance - Revenue for FY24/25 was 25.9 billion, with a gross margin of 57% and operating profit margin of 19% [1]. - The company achieved a continuous increase in operating profit, growing by 13% [1]. Brand and Product Development - The company is enhancing its brand value through initiatives like "China Good Down" and collaborations with local brands [2]. - The OEM business also saw a healthy growth of 26% year-on-year, contributing 3.4 billion to revenue [2]. Omnichannel Strategy - The company has developed a strong online presence with approximately 21 million members on Tmall and JD, and 10 million followers on Douyin [3]. - Offline, the company is focusing on optimizing store quality and enhancing operational efficiency [3]. Earnings Forecast - Adjusted earnings forecasts for FY26-28 indicate a slight increase in expected revenues and net profits compared to previous estimates [4].