1月8日，由北京图书订货会组委会主办、中国出版传媒商报承办、武汉理工数字传播工程有限公司（数 传集团）支持的2026北京图书订货会出版发行营销创新交流会在中国国际展览中心举办。活动以"融合 赋能 持续推进出版发行变革"为主题，设置主题演讲、沙龙对谈环节。 交流会现场。 中国出版协会理事长邬书林，中国书刊发行业协会理事长艾立民，中国出版协会副理事长兼秘书长王利 明，中国书刊发行业协会副理事长兼秘书长纪宏，中国书刊发行业协会副理事长王宏经，中国出版协会 常务副秘书长、科技委常务副主任吴宝安以及来自出版发行机构、电商平台、新闻媒体等单位的100余 位嘉宾参加会议。活动由中国出版传媒商报社执行董事（社长）、党委书记、总编辑宋强主持。 中国出版协会理事长邬书林。 邬书林在致辞中表示，行业挑战日益尖锐，同时机遇在加速显现。问题的关键在于能否把握住出版的趋 势，顺势而为，回应社会尤其是读者的需求。在人工智能发展的背景下，人类获取的知识总量在增长， 整个社会的知识依赖在加重。出版工作的本质是通过提供知识服务，把最好的理念、最重要的知识、最 重要的技术和经验带给社会。面对当前的形势和挑战，出版业要凝聚共识、振奋精神，找出繁荣发 ...

Report Summary 1. Report Industry Investment Rating No information provided. 2. Core Viewpoints - The company is confident in its future development and aims to create long - term value for shareholders through various strategies such as enhancing operation management, expanding business, and strengthening brand building [24][26][27] - The company will continue to deepen its "creative industrialization" and "Dooker Method" advantages, optimize product structure, and explore new business models to maintain its leading position in the book publishing industry [26] - The company will increase investment in digital content business, expand its channels and platforms, and innovate its commercialization models to adapt to the digital reading trend [25][31] 3. Summaries by Relevant Catalogs 3.1. Research Basic Situation - Research object: Dooker Culture, belonging to the cultural and media industry [17] - Reception time: May 20, 2025 - Listed company reception personnel: Chairman Hua Nan, General Manager Fu Li, Board Secretary Liu Baorui, Financial Controller Ding Fangfang, and Sponsor Representative Yang Xinqiang [17] 3.2. Detailed Research Institutions - The reception objects include investors' online questions and others [20] 3.3. Research Institution Proportion No information provided. 3.4. Main Content Data - **Shareholder reduction**: Shareholders' reduction is due to personal capital needs. The company and management are optimistic about the company's future [24] - **Digital content business growth**: In 2024, the growth was mainly due to the internal creative pipeline and paper - e - audio linkage. In the future, the company will increase investment, expand cooperation, and innovate business models [24][25] - **2025 business plan**: The company will deepen advantages, optimize product structure, strengthen copyright operation, and expand digital content business to consolidate its leading position [26] - **Transformation plan**: The company focuses on its main business and will consider appropriate operations according to industry development and its own strategy. It will disclose stock repurchase plans in a timely manner [27] - **Contribution to the industry**: The company promotes industry innovation through "creative production lines", sets an example in content and operation, and contributes to cultural inheritance and exchange [27] - **IP project progress**: In 2024, 13 projects were exported overseas, and 2 film and television copyright projects were implemented [28] - **Future development strategy**: The company will enhance creative production, deepen operation, expand markets, and explore new business models [28] - **Competition response**: The company will create high - quality content, strengthen copyright reserves, and integrate resources [28] - **Competitive advantages**: The company has advantages in variety efficiency, creative production line models, operation strategies, and copyright reserves [29][30] - **Market expansion and brand influence**: Through refined operation, the company creates a positive cycle, discovers potential works, and conducts precise marketing [30] - **Business development in the market adjustment**: The company will promote "creative industrialization", focus on content, strengthen copyright reserves, and increase investment in digital content [30][31] - **Refined operation success cases**: In 2024, the sales of "Eighteen - year - old Going Out for a Journey" exceeded 500,000 copies, and the commercial value of Yu Hua's copyright was enhanced [31][32] - **Copyright development and IP operation**: The company maintains long - term cooperation with international copyright agents and explores domestic copyright upstream to develop IP [32][33] - **International market expansion**: The company entered the international market in 2012 and will strengthen cooperation and explore new models in the future [33] - **Growth and market value**: The company is confident in development, plans to distribute dividends, and will conduct market value management in accordance with regulations [34] - **Impact of the "Regulations on Promoting National Reading"**: The regulations create a good policy environment. The company will evaluate the application of AI technology [34] - **Business loss reduction**: In 2024, the digital content business had positive growth, and the paper - book business improved profitability through optimization [35] - **Reasons for turning losses into profits**: In 2024, the company adjusted strategies, optimized products, and controlled costs to achieve profitability [35][36][37]

Group 1: Company Performance and Financials - The company achieved a revenue of 54.83 million in digital content business in 2024, representing a year-on-year growth of 4.16% with a gross margin increase of 9.40% [7] - The print book business generated a revenue of 348 million, although it saw a decline of 5.02% year-on-year, the gross margin improved from 27.71% to 32.33%, an increase of 4.62 percentage points [7] - The company plans to distribute 12.0093 million to all shareholders, with a cumulative dividend amount of 88.8435 million since its listing [7] Group 2: Strategic Initiatives and Market Positioning - The company will continue to deepen its "creative industrialization" and "Reader Method" advantages, optimizing product structure and cost control while enhancing copyright operations and content creation [2] - The company aims to expand its digital content business and strengthen brand promotion and marketing to enhance its market presence [2] - The company has established long-term stable partnerships with dozens of copyright agencies globally, ensuring timely access to high-quality copyrights [6] Group 3: Challenges and Responses - The company is focused on core business development and sustainable growth, emphasizing social benefits alongside economic gains [3] - In response to intensified market competition, the company will adhere to its "creative production line" strategy to maintain high efficiency and healthy growth [5] - The company plans to explore new business models and growth points, particularly in digital content, to enhance profitability and market competitiveness [5] Group 4: Future Outlook and Growth Plans - The company is committed to enhancing its creative production capabilities and expanding domestic and international markets [6] - The release of the "National Reading Promotion Regulations" is expected to create a favorable environment for the company's business development [7] - The company will continue to assess the impact of artificial intelligence on its operations and explore its integration with business processes [7]