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伊利集团副总裁张轶鹏:消费者需要更加精准的营养产品,乳品深加工已成为行业升级的关键
Sou Hu Cai Jing· 2025-11-27 09:16
Core Viewpoint - The Chinese dairy industry is transitioning from a focus on quantity to a focus on quality, with an emphasis on precision and functionality in nutritional products, making deep processing a key to industry upgrade [2][4]. Group 1: Industry Trends - The demand for more precise, professional, and functional nutritional products is increasing among consumers, leading to a shift in the dairy industry [2]. - The deep processing of dairy products is becoming essential for industry advancement [2]. Group 2: Company Innovations - Yili Group has invested 17 years in developing a breakthrough technology for the directional extraction and protection of lactoferrin, successfully breaking foreign technological monopolies [5][6]. - Yili has established a diverse health product matrix, transitioning from a dairy company to a "health food group," covering various categories including liquid milk, ice cream, milk powder, yogurt, cheese, and more [7]. Group 3: Market Performance - In the first half of 2025, Yili achieved an 18.1% market share in the infant formula retail sector, ranking first in the industry [9]. - Yili's infant goat milk powder business experienced a 65.7% growth overseas, gaining consumer trust [9]. Group 4: Global Strategy - Yili has built a global industrial system with 81 production bases and 15 innovation centers, with products available in over 60 countries and regions [4]. - The company has integrated global resources for milk source, research, and manufacturing, establishing the largest Chinese breast milk research database [9].