Core Viewpoint - The company, Haoyang Co., Ltd., reported a decline in revenue and net profit for 2024, primarily due to challenges in the global market and geopolitical tensions affecting sales [1] Financial Performance - In 2024, the company achieved revenue of 1.21 billion yuan, a year-on-year decrease of 7.1%, and a net profit of 300 million yuan, down 17.6% year-on-year [1] - The operating cash flow was 270 million yuan, a decline of 31% year-on-year, with a gross profit margin of 50.4%, an increase of 0.4 percentage points, and a net profit margin of 25.2%, a decrease of 3.1 percentage points [1] - For Q4 2024, revenue was 270 million yuan, down 9.6% year-on-year, with a net profit of 40 million yuan, a decrease of 22.2% year-on-year [1] - In Q1 2025, revenue was 290 million yuan, down 8.0% year-on-year but up 9.1% quarter-on-quarter, with a net profit of 50 million yuan, down 47% year-on-year but up 22.9% quarter-on-quarter [1] Sales Structure - In 2024, domestic sales accounted for 140 million yuan (11.2% of total revenue), while overseas sales reached 1.08 billion yuan (88.8% of total revenue), with an overseas gross profit margin of 52.9%, 22.4 percentage points higher than domestic [1] - The company generated 840 million yuan from OBM products (69.5% of revenue) with a gross margin of 51.3%, and 300 million yuan from ODM products (24.6% of revenue) with a gross margin of 50.4% [2] Market Trends - The domestic performance market is experiencing growth, with a 49.9% increase in concert events with over 5,000 attendees in 2024 compared to 2023, and an 84.37% increase in events with over 10,000 attendees [3] - New business models are emerging, with significant growth in small theater performances and tourism-related shows, with ticket sales for stand-up comedy increasing by 48% [3] Industry Overview - The stage lighting equipment manufacturing industry is highly competitive with low market concentration [4] - The global stage lighting market was valued at 4.5 billion yuan in 2022 and is projected to reach 5.8 billion yuan by 2029, with a compound annual growth rate of 3.6% from 2023 to 2029 [4] - European and American companies lead the industry due to their long history in R&D and manufacturing, while Chinese manufacturers have made significant progress but still lag behind global leaders [4] Strategic Initiatives - The company is actively expanding internationally, having acquired assets from Denmark's SGM and establishing wholly-owned subsidiaries in Denmark and the U.S. to enhance its overseas organizational management [6] - The company participates in major industry exhibitions globally to explore new markets, including events in Barcelona, Frankfurt, London, Las Vegas, and Japan, while also maintaining a steady approach in the domestic market [6] Future Outlook - The company is projected to achieve revenues of 1.23 billion yuan, 1.38 billion yuan, and 1.62 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 280 million yuan, 320 million yuan, and 360 million yuan [6]