Core Viewpoint - The company, Haoyang Co., Ltd., reported a decline in revenue and net profit for 2024, primarily due to challenges in the global market and geopolitical tensions affecting sales [1] Financial Performance - In 2024, the company achieved revenue of 1.21 billion yuan, a year-on-year decrease of 7.1%, and a net profit of 300 million yuan, down 17.6% year-on-year [1] - The operating cash flow was 270 million yuan, a decline of 31% year-on-year, with a gross profit margin of 50.4%, an increase of 0.4 percentage points, and a net profit margin of 25.2%, a decrease of 3.1 percentage points [1] - For Q4 2024, revenue was 270 million yuan, down 9.6% year-on-year, with a net profit of 40 million yuan, a decrease of 22.2% year-on-year [1] - In Q1 2025, revenue was 290 million yuan, down 8.0% year-on-year but up 9.1% quarter-on-quarter, with a net profit of 50 million yuan, down 47% year-on-year but up 22.9% quarter-on-quarter [1] Sales Structure - In 2024, domestic sales accounted for 140 million yuan (11.2% of total revenue), while overseas sales reached 1.08 billion yuan (88.8% of total revenue), with an overseas gross profit margin of 52.9%, 22.4 percentage points higher than domestic [1] - The company generated 840 million yuan from OBM products (69.5% of revenue) with a gross margin of 51.3%, and 300 million yuan from ODM products (24.6% of revenue) with a gross margin of 50.4% [2] Market Trends - The domestic performance market is experiencing growth, with a 49.9% increase in concert events with over 5,000 attendees in 2024 compared to 2023, and an 84.37% increase in events with over 10,000 attendees [3] - New business models are emerging, with significant growth in small theater performances and tourism-related shows, with ticket sales for stand-up comedy increasing by 48% [3] Industry Overview - The stage lighting equipment manufacturing industry is highly competitive with low market concentration [4] - The global stage lighting market was valued at 4.5 billion yuan in 2022 and is projected to reach 5.8 billion yuan by 2029, with a compound annual growth rate of 3.6% from 2023 to 2029 [4] - European and American companies lead the industry due to their long history in R&D and manufacturing, while Chinese manufacturers have made significant progress but still lag behind global leaders [4] Strategic Initiatives - The company is actively expanding internationally, having acquired assets from Denmark's SGM and establishing wholly-owned subsidiaries in Denmark and the U.S. to enhance its overseas organizational management [6] - The company participates in major industry exhibitions globally to explore new markets, including events in Barcelona, Frankfurt, London, Las Vegas, and Japan, while also maintaining a steady approach in the domestic market [6] Future Outlook - The company is projected to achieve revenues of 1.23 billion yuan, 1.38 billion yuan, and 1.62 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 280 million yuan, 320 million yuan, and 360 million yuan [6]

Investment Rating - The report assigns an "Accumulate" rating for the company, indicating a positive outlook for future growth opportunities [9]. Core Views - The company is experiencing short-term performance pressure but is expected to benefit from domestic and international market expansion in the long run [1]. - The company's revenue for 2024 was 1.21 billion yuan, a decrease of 7.1% year-on-year, with a net profit of 300 million yuan, down 17.6% year-on-year [1]. - The report highlights that the company's performance is primarily driven by overseas sales, with 88.8% of revenue coming from international markets [3]. - The domestic performance remains stable, with a growing demand for live performances, particularly in large-scale events [4]. Financial Performance Summary - In 2024, the company achieved a revenue of 1.21 billion yuan, with a net profit of 300 million yuan and a cash flow from operating activities of 270 million yuan [1]. - The gross profit margin for 2024 was 50.4%, while the net profit margin was 25.2% [1]. - For Q1 2025, the company reported a revenue of 290 million yuan, a year-on-year decrease of 8.0%, but a quarter-on-quarter increase of 9.1% [2]. - The company’s revenue forecast for 2025-2027 is projected to be 1.23 billion yuan, 1.38 billion yuan, and 1.62 billion yuan, respectively [8]. Market Position and Strategy - The company is actively expanding its international presence by acquiring assets and establishing subsidiaries in Denmark and the USA [6]. - The report notes that the global stage lighting equipment market is expected to grow from 4.5 billion yuan in 2022 to 5.8 billion yuan by 2029, with a compound annual growth rate of 3.6% [6]. - The company’s sales model is primarily OBM (Original Brand Manufacturer), with a significant portion of revenue derived from this segment [3]. Future Outlook - The company is expected to gradually open up growth opportunities through continuous market expansion, with projected net profits of 280 million yuan, 320 million yuan, and 360 million yuan for 2025-2027 [8]. - The report anticipates a recovery in revenue growth starting in 2025, with an expected increase of 1% in that year, followed by 12% and 18% in the subsequent years [7].