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产业联盟成立、沪滇咖游计划发布!2025虹桥国际咖啡文化节启幕
Guo Ji Jin Rong Bao· 2025-05-17 12:04
Core Insights - The national coffee industry in China has surpassed 300 billion yuan for the first time, reaching 313.3 billion yuan, with a year-on-year growth of 18.1% [1] - The per capita annual coffee consumption in China has also crossed 20 cups for the first time, reaching 22.24 cups [1] Group 1: Industry Growth and Events - The 2025 Hongqiao International Coffee Culture Festival opened on May 16, featuring the release of the "2025 China Urban Coffee Development Report" [1] - The event attracted over 300 industry leaders and representatives from more than 40 well-known coffee companies [1] - A total of 16 themed activities will take place until May 31, focusing on "Coffee + Cultural Tourism" [1] Group 2: Coffee Industry Alliance - The "Hongqiao International Coffee Industry Alliance" was established to support Shanghai's goal of becoming a "Global Coffee Capital" [2] - The alliance aims to leverage the Hongqiao International Coffee Port as a core platform to create a new high-quality development pattern for the coffee industry [4] Group 3: Market Dynamics - Coffee bean imports have increased nearly threefold over the past five years, while coffee machine exports reached 17.46 billion yuan [6] - Over 300 million cups of coffee were sold via delivery services, contributing 5.51 billion yuan to the market, with local brands accounting for 70% of this consumption [6] - Shanghai leads the nation with 9,115 coffee shops, with nearly half of the coffee beans sourced from the Hongqiao International Coffee Port [6] Group 4: Regional Collaboration and Tourism - A strategic partnership was formed between Yunnan Tourism Planning Research Institute and Hongqiao Pinhui to launch the "2025 Shanghai-Yunnan Coffee Tourism Plan" [7] - This plan aims to create unique coffee-themed tourism routes that allow participants to experience the complete coffee production chain [7] Group 5: Industry Forum and Cultural Integration - The event featured over 40 well-known coffee brands and discussions on topics such as the globalization of Chinese coffee brands and new retail trends [8] - The Hongqiao International Coffee Culture Festival emphasizes industry, talent, and culture, establishing a core position in the Chinese coffee industry [8] - The festival's theme, "Coffee +", integrates various activities to inject new vitality into the coffee culture in the Hongqiao International Central Business District [8]