Core Insights - LG Electronics has appointed a new CEO, Ryu Jae-cheol, to strengthen its core competitiveness amid significant performance challenges, replacing the previous CEO, Jo Seong-jin [2] - The company is facing declining revenue and profits, with Q3 2025 revenue reported at 21.87 trillion KRW, a 1.4% decrease year-on-year, and operating profit down 8.4% to 688.9 billion KRW [2] - The Media Solutions (MS) division, responsible for TVs and displays, reported an operating loss of 302.6 billion KRW, contrasting sharply with the profitability of other divisions [2] Financial Performance - LG Electronics' overall revenue for Q3 2025 was 21.87 trillion KRW, down 1.4% from the previous year, while operating profit decreased by 8.4% to 688.9 billion KRW [2] - The MS division's losses are attributed to increased marketing expenses and one-time restructuring costs, alongside pressures from weak global demand and rising logistics costs [3] Market Position - LG Electronics' market share in the global TV segment has declined to 11.7%, ranking fourth behind Samsung, Hisense, and TCL, with a gap of 3.2 percentage points from TCL [4] - The global TV shipment volume for Q3 2025 was approximately 49.75 million units, with LG's market share significantly reduced from a peak of 18.5% in 2021 [4] Competitive Landscape - In the OLED segment, LG's growth has stagnated, with a mere 0.2% increase in OLED TV shipments to 1.3 million units in the first half of the year, while Samsung's shipments surged by 49.3% [5] - LG faces increasing competition in the MiniLED TV market, where TCL and Hisense hold over 50% market share, posing a significant challenge to LG's high-end offerings [5] - The company's presence in the Chinese consumer electronics market is diminishing, with local brands dominating and LG's mobile business already exited, leading to challenges in maintaining market share and brand visibility [5]