Investment Rating - The report suggests a positive outlook for the new consumption sector, emphasizing the importance of technology-driven consumer products and new consumption trends [2]. Core Insights - The report highlights the guidance from the 20th Central Committee's Fourth Plenary Session regarding the future development of the consumption industry, focusing on enhancing domestic demand and creating new supply through new demand [2]. - It emphasizes the rapid advancement of technology consumption in China, with certain products gaining competitive advantages in international markets, such as drones and smart home devices [2]. - The integration of AI with the consumer industry is identified as a key trend, leading to the emergence of innovative products and services [2]. - New consumption trends are driven by changing demographics and consumer preferences, with emotional consumption becoming a significant focus [2]. - Traditional consumption faces temporary pressures due to factors like housing prices and employment, but many sectors maintain strong international competitiveness [2]. Summary by Sections New Supply and Demand - The report discusses how new supply can create new demand, particularly through technological advancements in consumer products [2]. - It mentions the low penetration rates of certain tech products, indicating significant growth potential [2]. New Consumption Development - New consumption is rapidly evolving, driven by changes in population structure and consumer attitudes [2]. - Emotional consumption is highlighted as a key area, with trends in collectibles, outdoor activities, and pet-related products gaining traction [2]. Traditional Consumption Challenges - The report notes that traditional consumption is under pressure but retains strong international competitiveness [2]. - It anticipates a rebound in traditional consumption due to government subsidies in late 2024 and 2025, despite facing challenges from high export bases and tariff barriers [2]. Investment Recommendations - The report recommends specific companies across various sectors, including consumer services, food and beverage, agriculture, textiles, and technology consumption [2]. - Notable mentions include companies like Dongpeng Beverage, Anta Sports, and Roborock Technology, among others [2].

Core Viewpoint - The global television panel shipment reached 22.3 million units in August 2025, showing a year-on-year increase of 7.6% and a month-on-month increase of 4.9%, indicating a recovery in inventory demand as brands prepare for the upcoming promotional season [1][2]. Group 1: Market Trends - The upcoming promotional season in overseas markets is expected to drive positive signals in panel procurement, with brands actively stocking up for events like Black Friday and Christmas [1]. - The global MiniLED television penetration rate is projected to reach 6.6% by 2025, with Chinese brands leading the push for MiniLED technology while Korean companies focus on OLED [2][3]. Group 2: Competitive Landscape - Chinese brands are significantly increasing their global market share in the television sector, with Hisense's share rising from 6.2% in 2016 to 14.4% in 2025, and TCL's share increasing from 5.8% to 14.8% during the same period [2]. - Samsung's TV business is undergoing a comprehensive review for the first time since 2015 due to competitive pressure from Chinese brands leveraging MiniLED technology [2]. Group 3: Technological Advancements - Chinese companies are leading the upgrade in MiniLED technology, with Hisense launching the RGB MiniLED TV UX series and TCL introducing the world's first SOD MiniLED flagship product, X11L [3]. - The shift in technological leadership marks a significant change, with Japanese and Korean companies now following the advancements made by Chinese firms in the MiniLED space [3]. Group 4: Retail Performance - Retail sales of televisions in China have begun to decline due to the reduction of government subsidies, with online retail sales growth dropping to -34.7% and -30.5% in the first two weeks of September [4]. - The decline in retail performance is attributed to the high year-on-year comparison and the impact of subsidy reductions starting from September 2024 [4].

Core Insights - Sichuan Changhong reported a revenue of 56.705 billion yuan for the first half of 2025, representing a year-on-year growth of 10.28%, and a net profit attributable to shareholders of 501 million yuan, up 78.60% year-on-year [1] Group 1: Business Performance - The smart home business generated approximately 25.124 billion yuan in revenue, with a year-on-year increase of about 12.28% [3] - The television segment produced around 7.13 million units, achieving revenue of approximately 7.054 billion yuan, with significant growth in large screen and MiniLED products [3] - The air conditioning business produced about 8.8 million units, with revenue reaching approximately 11.603 billion yuan, reflecting a year-on-year growth of about 35.49% [3] - The washing machine segment produced around 1.04 million units, generating revenue of approximately 980 million yuan, up 22.79% year-on-year [4] - The ICT comprehensive service business achieved revenue of approximately 19.703 billion yuan, growing by 11.17% year-on-year [4] - The special business segment reported revenue of approximately 1.058 billion yuan, with a year-on-year increase of about 68.64% [5] Group 2: Strategic Initiatives - The company is enhancing market competitiveness through brand strategy, channel network construction, and service system upgrades [2] - There is a strong focus on integrating new information technologies with existing manufacturing capabilities to accelerate the transition to high-end, intelligent, and green operations [2] - The company increased its R&D investment to 1.12 billion yuan, maintaining growth in innovation efforts [2] - The company is leveraging AI technology to create differentiated product offerings and improve operational efficiency [2]

Investment Rating - The report maintains a "Buy" rating for Hisense Visual [5] Core Views - Hisense Visual's market share is continuously increasing, with H1 2025 revenue reaching 27.231 billion yuan, a year-on-year growth of 6.95%, and a net profit attributable to shareholders of 1.056 billion yuan, up 26.63% [1] - The company has solidified its leading position in the high-end domestic and overseas markets, with significant market shares in large-screen TVs and MiniLED products [1][2] - Profitability is on the rise, with Q2 2025 gross margin at 16.8%, a year-on-year increase of 1.4 percentage points, and a net margin of 4.39%, up 0.71 percentage points [2] Financial Performance Summary - Revenue and profit forecasts indicate continued growth, with expected net profits of 2.589 billion yuan in 2025, 2.982 billion yuan in 2026, and 3.352 billion yuan in 2027, reflecting year-on-year growth rates of 15.3%, 15.2%, and 12.4% respectively [2][4] - The company's gross margin is projected to improve gradually, reaching 17.6% by 2027 [4] - The report highlights a strong return on equity (ROE) forecast, increasing from 11.1% in 2023 to 14.1% in 2027 [4]

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company's Q2 2025 performance met expectations, with revenue of 13.855 billion yuan (up 8.6% year-on-year) and a net profit of 502 million yuan (up 36.8% year-on-year) [6][8] - The improvement in product structure is identified as the main driver for profit growth, with a focus on the recovery of inventory in the U.S. and the ramp-up of miniLED products [6] - The company is expected to achieve revenue of 63.3 billion yuan, 69.6 billion yuan, and 75.2 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 8.1%, 10.0%, and 8.0% [6][9] Revenue Analysis - The company's revenue from smart displays increased by 7% in Q2, with domestic sales growing by over 20% year-on-year, driven by government subsidies and the iteration of miniLED products [6][8] - The new display segment saw a year-on-year revenue increase of approximately 10%, supported by high growth in laser displays and commercial displays overseas [6] Profitability - The company's gross profit margin significantly improved, with a net profit margin increase of 0.7 percentage points in Q2 [6][8] - The gross margin for smart terminal displays increased by 2.3 percentage points, contributing to overall profitability improvements [6]

Investment Rating - The report maintains a "Recommended" rating for the home appliance industry, indicating a cautious but positive outlook for investment opportunities in this sector [2]. Core Insights - The report highlights a decrease in the proportion of public funds heavily invested in the home appliance sector, with a notable shift towards black appliances and cleaning appliances, while white appliances and two-wheeled vehicles saw a reduction in allocation [2][18]. - The overall market sentiment is influenced by concerns over domestic demand due to the temporary suspension of national subsidy policies and escalating trade tensions with the U.S. [13][19]. - Despite the challenges, leading home appliance companies are expected to expand their presence in emerging markets, which may enhance their overseas revenue and provide stable growth opportunities [13][19]. Summary by Sections Section 1: Fund Heavyweight Analysis - In Q2 2025, the proportion of public funds invested in home appliances decreased to 4.74%, down by 0.77 percentage points from the previous quarter [13]. - The overweight ratio for the home appliance sector was 2.44%, reflecting a decline of 0.55 percentage points [13]. Section 2: Sector Allocation - Funds increased their allocation to black appliances and small appliances, with respective increases of 0.09 percentage points and 0.06 percentage points [18]. - Conversely, allocations to white appliances, kitchen appliances, upstream components, and two-wheeled vehicles decreased by 0.63, 0.02, 0.10, and 0.17 percentage points, respectively [18]. Section 3: Key Stocks - The report notes an increase in fund holdings for companies such as Hisense Visual and TCL Electronics, with increases of 0.03 and 0.06 percentage points, respectively [69]. - In the white appliance sector, major companies like Midea Group, Gree Electric, and Haier Smart Home saw declines in fund holdings, with decreases of 0.29, 0.15, and 0.15 percentage points, respectively [66][67][68].

Group 1 - The home appliance ETF (159996) saw a net inflow of over 0.5 billion in the last trading day [1] - The black appliance industry is experiencing an "east rising, west falling" trend, with domestic brands challenging the high-end market while Korean brands face declining performance [1] - The white appliance sector is leveraging local manufacturing advantages in the U.S. to gain market share and restore overseas profit margins [1] Group 2 - The clean appliance sector is witnessing brands expanding overseas, leading to a slowdown in industry competition and a reversal in performance [1] - The layout of smart robots is opening up valuation space in the industry [1] - Increased expectations for U.S. Federal Reserve interest rate cuts may stimulate recovery in the U.S. real estate and home appliance sectors, with consumer spending on home appliances expected to grow by 1.3% and 1.7% year-on-year in Q1/Q2 2025 [1] Group 3 - Companies benefiting from capacity layout in Vietnam are expected to gain from tariff negotiations, indicating a dual drive of structural upgrades and overseas expansion in the industry [1] - The home appliance ETF (159996) tracks the home appliance index (930697), which selects listed companies involved in the manufacturing and sales of home appliances, reflecting the overall performance of related securities [1] - The index has strong consumer attributes and cyclical characteristics, effectively representing market trends in the home appliance industry [1]

Group 1 - The black electrical appliance industry is experiencing an "east rising, west falling" trend, with domestic brands targeting the high-end market while Korean brands face declining performance, reflecting an optimization of the upstream landscape among mainland panel manufacturers, structural upgrades in MiniLED televisions, and a shift in global high-end market influence [1] - In the white goods sector, brands leveraging local manufacturing advantages in the U.S. are expected to gain incremental market share and achieve overseas profit margin recovery [1] - In the clean appliance segment, brands are accelerating their international expansion, leading to a performance turnaround as industry competition eases, while the development of intelligent robotics opens up valuation opportunities [1] Group 2 - The expectation of interest rate cuts by the Federal Reserve may stimulate a recovery in the U.S. real estate and home appliance sectors, with U.S. household appliance spending projected to grow by 1.3% and 1.7% year-on-year in Q1 and Q2 of 2025, respectively, benefiting the home appliance export chain [1] - Companies with production capacity in Vietnam are likely to benefit from the resolution of tariff negotiations [1] Group 3 - The home appliance ETF (159996) tracks the home appliance index (930697), which selects securities from companies primarily engaged in the manufacturing and sales of home appliances, covering white goods like refrigerators, air conditioners, washing machines, and kitchen small appliances, reflecting the overall performance of China's home appliance industry [1] - This index is characterized by stable consumer demand and relatively weak industry cyclicality, making it suitable for investors focusing on long-term trends in consumer upgrades [1]

Core Insights - The home appliance and white goods industry is experiencing a catalytic boost in exports due to the third round of China-US tariff negotiations focusing on extending the tariff suspension period [1] - The release of 69 billion yuan in subsidies to local governments by the end of July is expected to stimulate consumption through trade-in programs [1] - The black goods sector is showing a trend of rising in the east and declining in the west, with TCL Electronics and Hisense targeting the high-end market while Korean brands struggle [1] - The white goods sector, led by brands like Haier, is leveraging local manufacturing advantages in the US to capture incremental market share and improve overseas profit margins [1] - The overall industry benefits from supportive export policies and subsidy funding, with a clear trend towards optimization of the industrial chain and high-end upgrades [1] Industry Overview - The home appliance ETF (159996) tracks the home appliance index (930697), which includes publicly listed companies involved in the manufacturing and sales of appliances such as air conditioners, refrigerators, and washing machines [1] - The industry allocation focuses on consumer electronics and durable consumer goods, reflecting strong consumer attributes [1]

Core Viewpoint - The rapid increase in MiniLED penetration is driven by cost reduction and government subsidies, leading to improved picture quality and profitability for manufacturers [1][2][3] Group 1: MiniLED Market Penetration - In 2024, China's MiniLED sales penetration is expected to reach 18%, with a significant increase during the 618 shopping festival, where the penetration rate reached 41%, up by 22.1 percentage points year-on-year [1][2] - The MiniLED technology is positioned to disrupt the competitive landscape of the television market, similar to past technological shifts that affected market shares [1][3] Group 2: Profitability and Pricing - The profit margin for MiniLED televisions is significantly higher than that of ordinary LCD TVs, with a price difference of nearly 2000 yuan for a 65-inch model, while the cost increase is less than 1000 yuan [2][3] - The narrowing price gap between MiniLED and non-MiniLED TVs is expected to drive higher penetration rates, as consumers are willing to pay for better display quality [3][4] Group 3: Future Projections - The estimated shipment volume for MiniLED TVs in China is around 20 million units, with an additional 34.3 million units projected for overseas markets [4] - The market share for MiniLED TVs in China is anticipated to reach 78% among the top three brands (Hisense, Xiaomi, TCL) by 2024, indicating a concentration of benefits among leading manufacturers [4]