全球消费
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天丝集团亮相北京国际精品荟,共促全球消费新热潮
Huan Qiu Wang· 2026-02-05 10:52
Core Viewpoint - The "Shared Big Market · Export to China" event, initiated by the Ministry of Commerce, aims to expand China's open economy and promote balanced trade development, showcasing international brands like Tansh Group and their diverse product offerings to Chinese consumers [1][3]. Group 1: Event Overview - The event took place in Beijing from February 4 to February 8, 2026, with participation from over 150 international guests, including ambassadors from various countries [1]. - Tansh Group, known for its Red Bull brand, showcased a diverse product matrix aimed at meeting different consumer needs in China [2][3]. Group 2: Product Offerings - Tansh Group presented several high-quality Red Bull products, including the classic Gold Can Red Bull, a sugar-free variant, and the first bottled Red Bull energy drink in China [2]. - The company also introduced popular Thai beverages like the high-end energy drink Ready and the top-ranked electrolyte drink Sponsor, enhancing the consumer experience with tasting and interactive sessions [2][3]. Group 3: Marketing and Promotions - Tansh Group is actively engaging in cultural exchange and has planned a series of online and offline promotional activities for the Chinese New Year, targeting festive consumption scenarios [5]. - The company is launching pop-up "Red Bull Energy Stations" in major cities and offering promotional deals on e-commerce platforms, including chances to win special gifts [5][7]. Group 4: Strategic Commitment - Tansh Group's CEO emphasized the company's commitment to deepening connections with the Chinese market and consumers, focusing on product innovation and localization to meet local demands [7]. - The company aims to enhance bilateral economic and cultural exchanges between China and Thailand, contributing to mutual prosperity [7].