Core Viewpoint - The "Shared Big Market · Export to China" event, initiated by the Ministry of Commerce, aims to expand China's open economy and promote balanced trade development, showcasing international brands like Tansh Group and their diverse product offerings to Chinese consumers [1][3]. Group 1: Event Overview - The event took place in Beijing from February 4 to February 8, 2026, with participation from over 150 international guests, including ambassadors from various countries [1]. - Tansh Group, known for its Red Bull brand, showcased a diverse product matrix aimed at meeting different consumer needs in China [2][3]. Group 2: Product Offerings - Tansh Group presented several high-quality Red Bull products, including the classic Gold Can Red Bull, a sugar-free variant, and the first bottled Red Bull energy drink in China [2]. - The company also introduced popular Thai beverages like the high-end energy drink Ready and the top-ranked electrolyte drink Sponsor, enhancing the consumer experience with tasting and interactive sessions [2][3]. Group 3: Marketing and Promotions - Tansh Group is actively engaging in cultural exchange and has planned a series of online and offline promotional activities for the Chinese New Year, targeting festive consumption scenarios [5]. - The company is launching pop-up "Red Bull Energy Stations" in major cities and offering promotional deals on e-commerce platforms, including chances to win special gifts [5][7]. Group 4: Strategic Commitment - Tansh Group's CEO emphasized the company's commitment to deepening connections with the Chinese market and consumers, focusing on product innovation and localization to meet local demands [7]. - The company aims to enhance bilateral economic and cultural exchanges between China and Thailand, contributing to mutual prosperity [7].

Group 1: Market Overview - During the 2025 "May Day" holiday, China's cultural and tourism market experienced a surge, with 314 million domestic trips, a year-on-year increase of 6.4% [1] - The holiday marked the first implementation of the 240-hour visa-free transit policy, leading to a significant rise in inbound tourism, with Ctrip reporting over a 100% increase in inbound travel orders [1] - National retail and catering sales during the holiday rose by 6.3% year-on-year, indicating a robust domestic consumption market [1] Group 2: Event Highlights - The Red Bull Desert Challenge attracted over 4,000 participants from more than 110 business school teams, showcasing extreme sports and cultural exchange between China and Thailand [3][4] - The event featured a special race, "Red Bull Final Race 一往5前," where participants competed in a final sprint, with winners receiving prizes including a trip to the "2025 Magical Thailand Marathon" [6] - The event served as a platform for cultural exchange, celebrating the 50th anniversary of diplomatic relations between China and Thailand, with a Thai elite team participating [7] Group 3: Company Strategy and Investment - Tianshi Group, as the strategic partner of the event, emphasized its role in bridging Thai and Chinese cultures through sports and cultural initiatives [3][10] - The company has invested 4.36 billion RMB in China over the past five years, establishing production bases in Sichuan and Guangxi to meet local consumer demands [11] - Tianshi Group aims to expand its product offerings and enhance its brand presence in China, aligning with the growing demand for energy drinks among diverse consumer groups [11][10] Group 4: Cultural and Economic Impact - The event is part of a broader strategy to strengthen Sino-Thai relations through cultural and economic collaboration, with Tianshi Group actively participating in various cultural events [13][14] - The company plans to continue its investment in China, contributing to local economies and fostering community engagement [11][14] - With the easing of travel restrictions and infrastructure developments, the cultural exchange between China and Thailand is entering a new phase of growth [14]