红牛®维生素能量饮料
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天丝集团亮相北京国际精品荟,共促全球消费新热潮
Huan Qiu Wang· 2026-02-05 10:52
来源:环球网 务部部长王文涛、北京市市长殷勇、各驻华大使出席活动 多元产品矩阵亮相,一站式体验全球"能量" 天丝集团展位位于北京湾里·王府井奥莱一层中庭。活动现场年味浓浓、红火喜庆,人头攒动,热闹非 凡。天丝集团全球"伟大品牌之家"旗下多元化产品组合齐登场,吸引了大量参观者驻足。 面向中国市场的多款高品质红牛产品全面覆盖不同消费场景与需求,包括:以经典风味口味而广受欢迎 的金罐红牛®维生素风味饮料;契合健康潮流的"0糖果味"红牛®维生素能量饮料;以及国内首款瓶装红 牛®能量饮料,以便携包装与升级配方带来EXTRA加强型能量补给。此外,天丝集团还为中国消费者 带来了在泰国备受青睐的高端能量饮料Ready、泰国排名首位的电解质饮料Sponsor等特色产品。现场设 置的试饮区与互动环节,让消费者在欢乐的节日氛围中一站式领略泰国风味,感受"红牛能量"。 【环球网消费综合报道】2026年2月4日,"共享大市场·出口中国"2026年首场活动在北京盛大举行。商 务部部长王文涛、北京市市长殷勇出席活动并致辞。英国、哈萨克斯坦、葡萄牙、肯尼亚、泰国、芬兰 等国家驻华大使及中外嘉宾150余人共同参与。 "共享大市场・出口中国"系 ...
红牛沙赛点燃“五一”黄金周,天丝集团以“体育+文化”架设中泰友谊新桥梁
Huan Qiu Wang· 2025-05-07 08:15
Group 1: Market Overview - During the 2025 "May Day" holiday, China's cultural and tourism market experienced a surge, with 314 million domestic trips, a year-on-year increase of 6.4% [1] - The holiday marked the first implementation of the 240-hour visa-free transit policy, leading to a significant rise in inbound tourism, with Ctrip reporting over a 100% increase in inbound travel orders [1] - National retail and catering sales during the holiday rose by 6.3% year-on-year, indicating a robust domestic consumption market [1] Group 2: Event Highlights - The Red Bull Desert Challenge attracted over 4,000 participants from more than 110 business school teams, showcasing extreme sports and cultural exchange between China and Thailand [3][4] - The event featured a special race, "Red Bull Final Race 一往5前," where participants competed in a final sprint, with winners receiving prizes including a trip to the "2025 Magical Thailand Marathon" [6] - The event served as a platform for cultural exchange, celebrating the 50th anniversary of diplomatic relations between China and Thailand, with a Thai elite team participating [7] Group 3: Company Strategy and Investment - Tianshi Group, as the strategic partner of the event, emphasized its role in bridging Thai and Chinese cultures through sports and cultural initiatives [3][10] - The company has invested 4.36 billion RMB in China over the past five years, establishing production bases in Sichuan and Guangxi to meet local consumer demands [11] - Tianshi Group aims to expand its product offerings and enhance its brand presence in China, aligning with the growing demand for energy drinks among diverse consumer groups [11][10] Group 4: Cultural and Economic Impact - The event is part of a broader strategy to strengthen Sino-Thai relations through cultural and economic collaboration, with Tianshi Group actively participating in various cultural events [13][14] - The company plans to continue its investment in China, contributing to local economies and fostering community engagement [11][14] - With the easing of travel restrictions and infrastructure developments, the cultural exchange between China and Thailand is entering a new phase of growth [14]