来源：环球网 务部部长王文涛、北京市市长殷勇、各驻华大使出席活动 多元产品矩阵亮相，一站式体验全球"能量" 天丝集团展位位于北京湾里·王府井奥莱一层中庭。活动现场年味浓浓、红火喜庆，人头攒动，热闹非 凡。天丝集团全球"伟大品牌之家"旗下多元化产品组合齐登场，吸引了大量参观者驻足。 面向中国市场的多款高品质红牛产品全面覆盖不同消费场景与需求，包括：以经典风味口味而广受欢迎 的金罐红牛®维生素风味饮料；契合健康潮流的"0糖果味"红牛®维生素能量饮料；以及国内首款瓶装红 牛®能量饮料，以便携包装与升级配方带来EXTRA加强型能量补给。此外，天丝集团还为中国消费者 带来了在泰国备受青睐的高端能量饮料Ready、泰国排名首位的电解质饮料Sponsor等特色产品。现场设 置的试饮区与互动环节，让消费者在欢乐的节日氛围中一站式领略泰国风味，感受"红牛能量"。 【环球网消费综合报道】2026年2月4日，"共享大市场·出口中国"2026年首场活动在北京盛大举行。商 务部部长王文涛、北京市市长殷勇出席活动并致辞。英国、哈萨克斯坦、葡萄牙、肯尼亚、泰国、芬兰 等国家驻华大使及中外嘉宾150余人共同参与。 "共享大市场・出口中国"系 ...

多元产品矩阵亮相，一站式体验全球"能量" 天丝集团展位位于北京湾里·王府井奥莱一层中庭。活动现场年味浓浓、红火喜庆，人头攒动，热闹非 凡。天丝集团全球"伟大品牌之家"旗下多元化产品组合齐登场，吸引了大量参观者驻足。面向中国市场 的多款高品质红牛产品全面覆盖不同消费场景与需求，包括：以经典风味口味而广受欢迎的金罐红牛® 维生素风味饮料；契合健康潮流的"0糖果味"红牛®维生素能量饮料；以及国内首款瓶装红牛®能量饮 料，以便携包装与升级配方带来EXTRA加强型能量补给。此外，天丝集团还为中国消费者带来了在泰 国备受青睐的高端能量饮料Ready、泰国排名首位的电解质饮料Sponsor等特色产品。展位还特别设置了 产品试饮区与丰富多彩的消费者互动环节，让中国消费者可以亲身体验各款产品，深入了解品牌文化， 在欢乐的节日氛围中感受"红牛能量"，一站式领略泰国特色风味。 迎新春、促消费、享全球 商务部部长王文涛、北京市市长殷勇、各驻华大使出席活动 (图源：商务部新闻办公室) 2026年2月4日，"共享大市场·出口中国"2026年首场活动在北京举行。商务部部长王文涛、北京市市长 殷勇出席并致辞。英国、哈萨克斯坦、葡萄牙、肯尼亚 ...

Core Insights - The China International Import Expo (CIIE) serves as a crucial platform for multinational companies to understand market trends and share opportunities in China's development [1][4] - Since its debut in 2019, the Red Bull brand under the Tsingtao Group has successfully transitioned from exhibiting products to becoming an investor in the Chinese market, leveraging the CIIE for deeper investment and innovation [1][3] Company Developments - Tsingtao Group has participated in the CIIE for seven consecutive years, perceiving the vitality and momentum of the Chinese market with each attendance [4] - The company has invested a total of 4.36 billion RMB (approximately 600 million USD) in China over the past five years, reflecting its commitment to the growing consumer market [4] Product Innovations - Tsingtao Group has introduced several innovative products at the CIIE, including the sugar-free Red Bull® vitamin energy drink in 2022 and the world's first bottled Red Bull® energy drink in 2023, catering to diverse consumer needs [3] - The company showcased a diverse product portfolio at the current CIIE, including popular local products from Thailand such as the high-end energy drink Ready and the leading electrolyte drink Sponsor [3]

Core Points - The event marks the 50th anniversary of diplomatic relations between China and Thailand, featuring a friendship journey initiated by a convoy [1][5] - The convoy will cover a distance of 5,000 kilometers over 16 days, starting from Bangkok and passing through various cities in Thailand and China, ultimately reaching Beijing [5][8] - The event is supported by leading companies from both countries, including T.C.P. Group and BYD, highlighting the importance of corporate collaboration in fostering bilateral relations [5][12] Group 1 - The friendship journey symbolizes the deep-rooted ties between the peoples of China and Thailand, aiming to strengthen mutual understanding and cooperation [8][12] - T.C.P. Group's CEO emphasized the company's commitment to integrating its development with the broader context of Sino-Thai friendship and cooperation [8][12] - The event features various Red Bull products, including a special edition commemorating the 50th anniversary, showcasing the brand's role in energizing the journey [11][12] Group 2 - The convoy's launch ceremony was attended by notable figures from both countries, including diplomats and business leaders, underscoring the significance of this cultural exchange [1][5] - T.C.P. Group has previously engaged in multiple cultural exchange initiatives, such as supporting the construction of landmarks and organizing cultural festivals, further promoting Sino-Thai relations [11][12] - The journey is seen as a living testament to the ongoing friendship between the two nations, with T.C.P. Group pledging to continue fostering economic and cultural ties [12]

Core Viewpoint - The Thai boxing roadshow in Qingdao, celebrating the 50th anniversary of diplomatic relations between China and Thailand, showcased cultural exchange through performances, interactive experiences, and a Thai market, highlighting the vibrant fusion of Thai culture and the energy of the Red Bull brand [1][11]. Group 1: Event Highlights - The event featured a stunning "Hundred People Boxing" performance, demonstrating the spirit of Thai boxing and its positive influence on youth [2]. - Legendary Thai boxing champions, including Saenchai and Khaosai Galaxy, performed the traditional Wai Kru dance, emphasizing the cultural significance of respect in Thai boxing [6]. - The event included traditional Thai dance performances and a bustling market where attendees enjoyed authentic Thai cuisine, enhancing the cultural atmosphere [8]. Group 2: Brand Engagement - The Red Bull brand set up an interactive experience area that attracted many participants, promoting the joy and energy associated with sports [10]. - Special edition Red Bull products commemorating the 50th anniversary of diplomatic relations were showcased, reinforcing the brand's commitment to cultural exchange [17]. - The CEO of TCP Group emphasized the importance of cultural and sports exchanges in strengthening ties between China and Thailand, indicating the company's dedication to fostering collaboration in various fields [14].

Core Viewpoint - The 2025 China University Basketball League (CUBAL) All-Star Night was held in Nanjing, featuring 28 star players from various leagues, marking the first inclusion of players from secondary and tertiary leagues, thus expanding the platform for student athletes to showcase their talents [1][10]. Group 1: Event Highlights - The All-Star Night included four main events: the All-Star Game, the Dunk Contest, the Three-Point Contest, and the SMARTSHOT 3v3 AI Highlight Match [3]. - The All-Star Game saw the Peak Team, led by Guanziyu from Peking University, defeat the Elite Team, led by Gong Sicheng from Central South University, with a score of 127 to 101 [5]. - Guanziyu scored 22 points and was named the Most Valuable Player (MVP) of the All-Star Game [5]. Group 2: Contest Winners - In the Dunk Contest, Ni Boyang from Shandong Sports University won with impressive dunks, including a between-the-legs dunk [6]. - The Three-Point Contest crowned Ye Runfeng from Huaqiao University as the men's champion and Cai Yuxin from Peking University as the women's champion [6]. - The 3v3 AI Highlight Match was won by the Peak Team, consisting of players from Yunnan Normal University, Hunan Normal University, Taiyuan University of Technology, and Shanghai Jiao Tong University, with a close score of 15-14 [6]. Group 3: Sponsorship and Brand Engagement - Tianshi Group's Red Bull brand served as the official top partner and exclusive energy drink sponsor for the league, providing high-quality energy support throughout the event [8][15]. - The All-Star Night featured performances from national dragon and lion dance teams, cheerleading, and street dance champions, enhancing the event's atmosphere [10][11]. - Red Bull emphasized its brand spirit of "breaking boundaries" and "champion energy" during the event, aiming to connect competitive sports with youth culture [10][13]. Group 4: Commitment to Campus Sports - Red Bull has been actively sponsoring various top sports events in China, including CUBAL, to contribute to the development of campus sports and promote a healthy lifestyle among the youth [15][18]. - The brand created an outdoor exhibition area at the event, offering product sampling and interactive experiences, showcasing various Red Bull products tailored for the Chinese market [16].

Group 1: Market Overview - During the 2025 "May Day" holiday, China's cultural and tourism market experienced a surge, with 314 million domestic trips, a year-on-year increase of 6.4% [1] - The holiday marked the first implementation of the 240-hour visa-free transit policy, leading to a significant rise in inbound tourism, with Ctrip reporting over a 100% increase in inbound travel orders [1] - National retail and catering sales during the holiday rose by 6.3% year-on-year, indicating a robust domestic consumption market [1] Group 2: Event Highlights - The Red Bull Desert Challenge attracted over 4,000 participants from more than 110 business school teams, showcasing extreme sports and cultural exchange between China and Thailand [3][4] - The event featured a special race, "Red Bull Final Race 一往5前," where participants competed in a final sprint, with winners receiving prizes including a trip to the "2025 Magical Thailand Marathon" [6] - The event served as a platform for cultural exchange, celebrating the 50th anniversary of diplomatic relations between China and Thailand, with a Thai elite team participating [7] Group 3: Company Strategy and Investment - Tianshi Group, as the strategic partner of the event, emphasized its role in bridging Thai and Chinese cultures through sports and cultural initiatives [3][10] - The company has invested 4.36 billion RMB in China over the past five years, establishing production bases in Sichuan and Guangxi to meet local consumer demands [11] - Tianshi Group aims to expand its product offerings and enhance its brand presence in China, aligning with the growing demand for energy drinks among diverse consumer groups [11][10] Group 4: Cultural and Economic Impact - The event is part of a broader strategy to strengthen Sino-Thai relations through cultural and economic collaboration, with Tianshi Group actively participating in various cultural events [13][14] - The company plans to continue its investment in China, contributing to local economies and fostering community engagement [11][14] - With the easing of travel restrictions and infrastructure developments, the cultural exchange between China and Thailand is entering a new phase of growth [14]

本报记者 许礼清 海口报道 4月13日，第五届中国国际消费品博览会（以下简称"消博会"）召开。《中国经营报》记者注意到，本 届消博会共吸引了全球70多个国家和地区的1700余家企业、4100余个品牌参展。 而泰国天丝集团已经是连续5年参展，从未缺席，这在一定程度上表明了中国市场对泰国天丝集团的重 要性。据泰国天丝方面介绍，近5年来，该集团在华投资累计已达43.6亿元。 同时，泰国天丝与华彬集团的"红牛之争"仍在继续。消博会期间，记者向泰国天丝方面提问"未来是否 会与华彬集团和解"？并未得到对方相应回复。 根据泰国天丝方面提供的信息，近5年来，天丝集团在华投资累计已达43.6亿元。2020年，天丝集团在 北京注册成立中国区总部，并宣布10.6亿元的在华投资计划；2022年3月，投资20亿元在四川设立红牛 工厂；2023年7月，总投资13亿元的天丝集团广西红牛饮料生产基地也正式开工。 "双牛之争"仍未落下帷幕 记者注意到，泰国天丝在提供的信息中提到，目前中国大陆地区获得天丝集团合法授权的红牛产品仅有 经典金罐产品：红牛®维生素风味饮料和红牛®维生素牛磺酸饮料、2022年推出的"0糖果味"红牛®维生 素能量饮料、2 ...