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天丝集团亮相北京国际精品荟,共促全球消费新热潮
Huan Qiu Wang· 2026-02-05 10:52
Core Viewpoint - The "Shared Big Market · Export to China" event, initiated by the Ministry of Commerce, aims to expand China's open economy and promote balanced trade development, showcasing international brands like Tansh Group and their diverse product offerings to Chinese consumers [1][3]. Group 1: Event Overview - The event took place in Beijing from February 4 to February 8, 2026, with participation from over 150 international guests, including ambassadors from various countries [1]. - Tansh Group, known for its Red Bull brand, showcased a diverse product matrix aimed at meeting different consumer needs in China [2][3]. Group 2: Product Offerings - Tansh Group presented several high-quality Red Bull products, including the classic Gold Can Red Bull, a sugar-free variant, and the first bottled Red Bull energy drink in China [2]. - The company also introduced popular Thai beverages like the high-end energy drink Ready and the top-ranked electrolyte drink Sponsor, enhancing the consumer experience with tasting and interactive sessions [2][3]. Group 3: Marketing and Promotions - Tansh Group is actively engaging in cultural exchange and has planned a series of online and offline promotional activities for the Chinese New Year, targeting festive consumption scenarios [5]. - The company is launching pop-up "Red Bull Energy Stations" in major cities and offering promotional deals on e-commerce platforms, including chances to win special gifts [5][7]. Group 4: Strategic Commitment - Tansh Group's CEO emphasized the company's commitment to deepening connections with the Chinese market and consumers, focusing on product innovation and localization to meet local demands [7]. - The company aims to enhance bilateral economic and cultural exchanges between China and Thailand, contributing to mutual prosperity [7].
天丝集团亮相“共享大市场·出口中国”北京国际精品荟
Zhong Jin Zai Xian· 2026-02-05 07:39
Core Viewpoint - The event "Shared Big Market · Export to China" aims to promote China's open market and balance in import-export development, showcasing the vitality of China's large-scale market and encouraging international brands to engage with Chinese consumers [3][4]. Group 1: Event Overview - The first event of the "Shared Big Market · Export to China" series took place in Beijing on February 4, 2026, attended by over 150 guests, including ambassadors from various countries [3]. - The event is part of China's initiative to expand its open market and promote balanced trade, running until February 8, 2026 [3]. Group 2: Company Participation - TCC Group, the founder of Red Bull, showcased a diverse product lineup at the event, emphasizing its commitment to the Chinese market and aligning with China's consumption boost policies [4]. - The participation of TCC Group reflects its positive outlook on the opportunities within China's large market and its response to China's high-level opening policies [4]. Group 3: Product Offerings - TCC Group presented a variety of Red Bull products tailored for the Chinese market, including the classic Gold Can Red Bull, a sugar-free version, and the first bottled Red Bull energy drink in China [5]. - The booth featured interactive experiences for consumers, allowing them to taste products and engage with the brand culture in a festive atmosphere [5]. Group 4: Marketing Activities - TCC Group planned a series of online and offline promotional activities during the Spring Festival, including pop-up events in major cities and special offers on e-commerce platforms [7]. - The company aims to enhance consumer engagement and celebrate the New Year with promotional gifts and themed activities, reinforcing its connection with Chinese consumers [9]. Group 5: Future Commitment - TCC Group's CEO expressed the company's dedication to deepening ties with the Chinese market and consumers, focusing on product innovation and localization to meet consumer needs [9]. - The company plans to continue increasing its investment in China, contributing to the bilateral economic and cultural exchange between China and Thailand [9].