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中美开辟“新暗战”?三大电商围剿亚马逊,消费话语权将要易主
Sou Hu Cai Jing· 2025-10-22 23:34
Core Insights - China's rapid economic growth has transformed it into the world's second-largest economy, significantly altering global consumption patterns and challenging Western products [2] - The shift in consumer habits within China has led to increased cross-border consumption, particularly in the Guangdong-Hong Kong-Macau Greater Bay Area, where Hong Kong residents are increasingly shopping in Shenzhen [4][6] - Chinese e-commerce platforms are gaining traction in international markets, particularly during events like Black Friday, showcasing a shift in global consumer power towards China [8][13] Cross-Border Consumption - The integration of the Guangdong-Hong Kong-Macau Greater Bay Area has facilitated a surge in cross-border shopping, with Hong Kong residents frequently visiting Shenzhen for its diverse and affordable offerings [4][6] - Policies such as "no visa required for border crossing" and "tax refunds for departing tourists" have made cross-border shopping more accessible, creating a complementary consumption ecosystem [6] E-commerce Innovations - Chinese e-commerce platforms like Temu and TikTokShop are revolutionizing the shopping experience in North America, utilizing innovative models such as C2M (Customer-to-Manufacturer) to streamline supply chains and enhance efficiency [9][11] - The application of AI in these platforms allows for real-time price monitoring and optimization, significantly improving the shopping experience and competitiveness [11] Global Consumer Power Shift - There is a noticeable shift in global consumer power towards China, as evidenced by the increasing popularity of Chinese brands and platforms among international consumers [13][15] - The rise of Chinese brands in high-end markets and their ability to compete with established Western brands signify a transformation in global consumption dynamics [15] Conclusion - The ongoing transformation in global consumption patterns indicates that the world is beginning to embrace China's consumer ecosystem, as evidenced by the popularity of Chinese products and platforms during major shopping events [17]