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两年投入近3亿赋能供应商,SHEIN全面提升按需时尚竞争力
Ge Long Hui· 2025-08-26 02:33
(原标题:两年投入近3亿赋能供应商,SHEIN全面提升按需时尚竞争力) SHEIN推动传统制造业转型升级的行动持续进行。根据最新统计,今年上半年,SHEIN投入了近3000万 元用于技术创新和精益化建设,开展培训超250场,同时关爱工人的聚星光与儿童之家等公益项目有序 进行。自2023年上半年推出"五年5亿元"供应商赋能计划,两年来SHEIN已帮助服装工厂实现了数十万 平方米的厂房、食堂和宿舍等硬件环境升级改造,开展各类业务、经营培训近1400场,累计投入近3亿 元全面提升供应商综合能力提升,构成了助力服装产业数智化升级的一个缩影。 创新技术系统与设备工具 推动产业数字化升级 例如,针对泳衣车缝中容易出现的破洞、跳断线等痛点,SHEIN将讲师、设备及团队送到产业带开 展"送教上门"的专场赋能培训。今年上半年,SHEIN共计开展了250多场培训,覆盖上万人次。数据显 示,拥有SHEIN认证质检员的供应商产品的整体次品率会低30%。 除了线上的数字化系统,SHEIN还根据供应商的需求与难点,不断开发先进的技术工具,在提升品质与 生产效率、减少浪费的同时,也加强了柔性供应链的优势。就在近期举办的SHEIN第二届匠心 ...
服饰年报|地素时尚业绩双降:多品类、全区域销售额下降 存货增加且周转效率下降
Xin Lang Zheng Quan· 2025-05-16 04:01
Core Viewpoint - The financial report for 2024 serves as a warning for Dazzle Fashion, showing a significant decline in revenue and net profit, indicating challenges in brand value, channel efficiency, and inventory management [1] Group 1: Financial Performance - The total revenue for Dazzle Fashion in 2024 was 2.219 billion yuan, a year-on-year decrease of 16.23% [1] - The net profit attributable to the parent company was 304 million yuan, reflecting a decline of 38.52% [1] Group 2: Sales Decline - The multi-brand strategy of Dazzle Fashion appears to be failing, with all product categories experiencing revenue declines: clothing sales down 16.29%, tops down 15.17%, outerwear down 18%, fur down 33.25%, skirts down 13.63%, and pants down 17.93% [2] - Sales in all regions also saw declines, with the most significant drop in South China at 21.92% and Central China at 23.15% [2] Group 3: Inventory and Cash Flow Issues - The company closed 147 stores, indicating a negative cycle of channel adjustments [3] - Operating cash flow net amount plummeted by 43.15%, while inventory value increased by 8.28% to 420 million yuan, suggesting a delay in addressing inventory issues at the cost of cash flow [3] - The inventory turnover days increased to 260.51 days, indicating a decline in inventory turnover efficiency [3] Group 4: Strategic Recommendations - The core issue for Dazzle Fashion is the failure of the traditional mid-to-high-end women's wear business model, necessitating a transformation beyond mere store adjustments [4] - Key strategies for overcoming challenges include reconstructing brand DNA, embracing digital flexible supply chains, and exploring new retail models like "content e-commerce + membership ecosystem" [4] - The transformation window is narrowing, and failure to adapt may result in a loss of industry influence [4]