Core Insights - The 27th China International Down Expo successfully concluded, showcasing the vitality of the down industry with a theme of "Gathering Global Down, Promoting Consumption" [1] - The event attracted significant online and offline participation, indicating the expo's broad influence and the industry's robust growth [1] Industry Overview - The expo featured a total exhibition area of 10,000 square meters, gathering various enterprises across the entire down industry chain, including raw materials, clothing, home textiles, equipment, and testing [1][2] - Major domestic brands such as Bosideng, Xuezhongfei, and international companies from Poland and Russia participated, creating a comprehensive platform for global buyers and distributors [2] Quality and Credibility - The China Down Industry Association released the "China Down Industry Quality Improvement White Paper (2025)" during the expo, outlining quality enhancement strategies for the industry [5] - A memorandum of cooperation was signed between the China Down Association and JD Group, allowing certified quality down products to carry the "China Down Association Recommended" label, enhancing consumer trust and brand reputation [5] Sustainability and Product Development - A new standard for quantifying the carbon footprint of down products was launched, guiding companies in their green transformation efforts [7] - Initiatives for developing functional down products, such as waterproof and antibacterial features, were also initiated, promoting higher value-added product development [7] International Collaboration - Representatives from the down industries of the USA, Hungary, Poland, and Russia engaged in discussions, sharing market developments and trends, thus facilitating international cooperation [10] - The "Global Down Traceability System" gained attention, with over 110 companies already connected, enhancing product transparency and buyer confidence [12] Marketing and Sales Innovation - The expo featured a live fashion show by Bosideng, promoting the upcoming 2025 autumn and winter down fashion trends [12] - A new marketing initiative, "Douyin Carnival - China Down Festival," was launched to integrate online and offline sales channels, helping brands achieve sales growth and traffic conversion [16] Future Outlook - The successful hosting of the expo is expected to continue providing value through brand exposure and collaboration opportunities, driving high-quality development in the Chinese down industry [15] - The industry aims to pursue higher quality and sustainable development in collaboration with global partners [15]