Core Viewpoint - The domestic market share of Chinese automotive brands has surpassed 70% in the first half of the year, marking a historical high, while Chinese brands like BYD and Geely have entered the global top ten car manufacturers. However, there is a critical question regarding whether these brands have developed truly global models that can withstand international market challenges and possess long-term viability [2][8]. Group 1: Global Model Characteristics - True global models prioritize universality over excessive configurations, as evidenced by successful models like the Toyota Corolla and Honda CR-V, which are known for their reliability and ease of maintenance rather than high-end features [3][5]. - The design of global models must consider diverse environmental conditions and road types, which often leads to simpler, more robust configurations that are less prone to failure in varying climates [3][7]. - The current trend among Chinese brands focuses on high-tech features, which may not resonate with international consumers who prioritize mechanical reliability and long-term cost of ownership [3][5]. Group 2: Maintenance and Repair Challenges - The maintenance and repair capabilities for electric vehicles in China are significantly lacking, with only 12% of automotive technicians trained in EV maintenance, leading to challenges in servicing these vehicles [5][11]. - The complexity of electric vehicles compared to traditional combustion engines creates additional barriers for repair, highlighting the need for designs that facilitate easier maintenance [5][11]. Group 3: Globalization Strategy - The approach to globalization among Chinese automotive brands often lacks a foundation of a true global model, leading to ineffective strategies in both emerging and high-end markets [7][8]. - Successful global models require extensive development cycles focused on adaptability to global needs, contrasting with the shorter development timelines of many Chinese brands that primarily cater to domestic demands [7][8]. Group 4: Future Directions - To create genuine global models, Chinese automotive companies must shift their focus back to the fundamental purpose of vehicles as transportation tools, emphasizing reliability and simplicity over complex features [10][11]. - Establishing a global supply chain and localizing R&D efforts are crucial for enhancing the adaptability of products to international markets, as demonstrated by companies like BYD and Great Wall Motors [11][12]. - The transition from a focus on volume to a focus on quality and brand reputation is essential for achieving true globalization in the automotive sector [10][12].