大众高尔夫

Search documents
自主品牌销量破局,全球车型之问待解
Zhong Guo Qi Che Bao Wang· 2025-08-25 11:51
中国汽车工业协会最新数据显示,今年上半年,自主品牌汽车在国内市场的占有率已突破70%,创下历史新高。在全球市场上,中国汽车同样表现抢 眼,"中国制造"占比全球销量已达3成,比亚迪、吉利等品牌首次跻身全球车企前十名。然而,在这份亮丽成绩单的背后,一个关键问题值得深思:当自 主车企在销量上突飞猛进时,我们是否已经拥有了真正意义上的全球车型?即像丰田卡罗拉、大众高尔夫那样,能够经得起全球市场考验、具备长期生命 力的产品? 01 高配置≠高适应性 翻开全球汽车销量排行榜,一个耐人寻味的现象引人深思:那些真正的全球车型——如丰田卡罗拉、RAV4,本田CR-V,大众高尔夫——往往不以配置丰 富著称。2024年全球单一车型销量冠军特斯拉Model Y,其内饰之"简陋"甚至成为消费者调侃的焦点。这些车型共同的特点在于:核心部件可靠性高、机 械素质过硬、维修便利性佳,而在中国市场上流行的"冰箱彩电大沙发"式的"高大上"配置,在这些车型上难觅踪迹。 "全球车型首先考虑的是普适性,而非配置的堆砌。"某合资品牌全球产品规划负责人指出,"一款车型要销往100多个国家,必须适应从北欧严寒到中东酷 暑的各类环境,必须兼容从德国不限速高速路 ...
二手油车不太好卖,合资车高保值神话被打破
创业邦· 2025-08-11 03:14
Core Viewpoint - The automotive industry is undergoing a significant transformation as traditional fuel vehicles face increasing competition from electric vehicles (EVs), leading to a decline in the market share and resale value of fuel vehicles [4][5][10]. Market Trends - In July, the retail penetration rate of new energy vehicles (NEVs) in China's passenger car market reached 54.0%, a year-on-year increase of 2.7 percentage points. Cumulatively, 6.455 million NEVs were sold in the first seven months of the year, representing a 29.5% year-on-year growth [4][16]. - The second-hand fuel vehicle market is experiencing downward pressure on prices, with average inventory cycles extending to 43 days and 35.6% of businesses facing cycles over 30 days, indicating increased operational pressure [5][21]. Resale Value Decline - The resale value of previously high-value brands like Toyota and Honda is declining, with the three-year resale value for Toyota dropping to 56.6% from 83.24% in 2021, and Honda to 57% from 78.19% [10][13]. - Specific examples include a two-year-old Toyota Camry priced at 12.96 million yuan, reflecting a 65% resale value, down from higher values in previous years [6][8]. Shift to New Energy Vehicles - The second-hand market for NEVs is growing, with penetration rates rising from 8% to 9.9% in recent months, indicating a shift in consumer preference [16][18]. - Some second-hand car dealers are increasingly focusing on selling NEVs to compensate for the declining profits and sales of fuel vehicles [5][20]. Consumer Behavior - Consumers are showing a preference for NEVs, with many second-hand car dealers reporting that the inventory of NEVs is now greater than that of fuel vehicles [18][20]. - Despite the growth of NEVs, fuel vehicles still maintain a significant market presence, with many consumers still willing to purchase them if priced competitively [21].
燃油性能车的燃擎突围
Zhong Guo Qi Che Bao Wang· 2025-07-21 00:50
Core Viewpoint - The launch of Chery's new fuel performance vehicle, the Arrizo 8 PRO 2.0T, marks a significant moment for traditional fuel cars as they attempt to regain market presence amidst the rise of electric vehicles [2][3] Market Dynamics - Fuel performance vehicles are facing strong competition from electric vehicles, yet there remains a dedicated consumer interest in this segment [3][4] - The market share of fuel vehicles has been declining, with only a few domestic brands like Chery, Geely, and Great Wall continuing to develop both fuel and electric vehicles [3][4] - The fuel performance vehicle segment is relatively scarce, and the introduction of new models like the Arrizo 8 PRO 2.0T could fill a market gap [3][8] Consumer Preferences - A significant portion of fuel performance vehicle consumers are aged between 25 and 35, indicating a strong youthful demographic that values the unique advantages of these vehicles [7] - Fuel performance vehicles are appreciated for their high-power engines, rapid acceleration, and superior handling, which resonate well with younger consumers [7][9] Technological Advancements - Recent advancements in engine, transmission, and chassis technologies have led to improved fuel performance vehicles that emphasize energy efficiency and overall performance [5][12] - The integration of smart cockpit and driving technologies enhances the driving experience, making these vehicles more appealing to consumers [5] Competitive Strategy - To succeed in the current market, fuel performance vehicles must differentiate themselves from electric vehicles by highlighting their unique driving experiences and mechanical feedback [4][12] - Companies are focusing on customization and personalization to meet consumer demands, which can enhance the appeal of fuel performance vehicles [11][12] Future Outlook - The market for fuel performance vehicles is expected to maintain a share of around 30% in the future, alongside electric vehicles at 40% and hybrid vehicles at 30% [8] - Innovations in automotive technology, such as lightweight materials and advanced manufacturing processes, are anticipated to further enhance the performance of fuel performance vehicles [8][12] Cultural and Emotional Value - Fuel performance vehicles are increasingly seen as cultural artifacts, with brands leveraging their heritage and storytelling to create emotional connections with consumers [11][12] - The potential for limited edition models and customized modifications can elevate the perceived value and exclusivity of fuel performance vehicles [12]