卢放说，现在是中国汽车品牌崛起的千载难逢的良机。但如果 回到2019年岚图汽车刚开始打造时，面对一张白纸的新品 牌，谁也不知道能不能够做成。回忆起当时的感受，卢放坦承 那是自己职业生涯里的又一次豪赌。"万事开头难，再难也要 做，因为你不做永远没有机会，只要做了就在赢的路上。" 作者：王帅国 封图：企业供图 编者按：2025年，经济观察报以"我们的四分之一世纪"为年终特刊主题，旨在通过数十位时代亲 历者的故事，共绘一幅属于这段岁月的集体记忆图谱。 12月10日晚，岚图汽车董事长、党委书记卢放在北京钻石球场为品牌旗下的新车岚图追光L举办 了上市发布会，第二天早上刚过8点，他就赶到了我们和他提前约定的访谈地点——经济观察报 社。在做完此次访谈后，他又要马上飞回武汉。 这是卢放的日常。他的行程被安排的满满当当。他说，现在的中国汽车市场竞争环境复杂，每个身 处其中的人都不得不"卷"起来。 打造高端三脚的营销。 脚对于计中国文化 近来卢放一直在思考一件事：如何把中国文化、中国故事融入中国汽车品牌，打造一个在全世界范 围内能够叫得响的中国品牌。这听起来是一个宏大且难度很大的课题，但岚图已经开始这么做了。 2025年下半年， ...

Core Insights - Leap Motor has launched its new two-door electric sedan, Lafa5, targeting the personalized market priced between 92,800 to 116,800 yuan, with plans to enter the global market by 2026 [2] - The two-door car market is developing differently in China and Europe, with electric two-door cars rapidly replacing fuel models in China, while Europe still favors fuel cars [2][3] - The shift in consumer attitudes in China, particularly among younger buyers, is leading to increased acceptance of two-door cars due to their practicality and economic advantages [2][3] Market Dynamics - The current popular electric two-door cars in China are priced between 50,000 to 100,000 yuan, with a range of 200 to 400 kilometers, suitable for urban activities [3] - By October 2025, sales of two-door cars in China reached 415,000 units, with the top five models being electric, while traditional fuel models have seen a significant decline in sales [3] - Leap Motor's Lafa5 must find a competitive edge in a concentrated market where the top ten electric two-door cars hold over 40% market share, primarily in the 50,000 to 100,000 yuan price range [3] European Market Challenges - In Europe, two-door cars are popular due to their compact size, which suits narrow streets and limited parking [4] - However, the European electric vehicle market faces challenges such as declining demand, policy uncertainties, and inadequate charging infrastructure [4] - The rise of SUVs in Europe is expected to reduce the market share of two-door cars, with projections indicating that SUV sales will reach 58% in Western Europe by the end of 2025 [4] Strategic Considerations - Leap Motor's entry into the European market with Lafa5 will test its ability to adapt to local consumer preferences and market conditions [4] - The future of two-door cars will depend on balancing electric vehicle adoption with practical usability across different markets [4]

Group 1 - The core issue at hand is the discussion between a Chinese high-tech delegation and the European Commission regarding China's export controls on rare earths, which is seen as a pretext for addressing the more pressing issue of semiconductor supply disruptions affecting the German automotive industry [1][2] - The German automotive industry, represented by the German Automotive Industry Association (VDA), is facing significant losses, with estimates suggesting over 20 billion euros in damages and the potential impact on 100,000 jobs if the semiconductor supply issue is not resolved by November [2][3] - The Netherlands' attempt to leverage its position regarding ASML's production capabilities has backfired, as 70% of ASML's actual production capacity is located in China, leading to urgent calls for intervention from the European Commission [2][3] Group 2 - The Chinese delegation is reportedly prepared to negotiate on both rare earth exports and semiconductor supply conditions, indicating a complex bargaining scenario where the EU's desire for rare earths may come with conditions related to semiconductor agreements [3][4] - The discussions are framed as high-level negotiations on rare earth export controls, but the underlying urgency is driven by the immediate need for semiconductor supplies to prevent further disruptions in the automotive sector [4]

Core Viewpoint - The domestic market share of Chinese automotive brands has surpassed 70% in the first half of the year, marking a historical high, while Chinese brands like BYD and Geely have entered the global top ten car manufacturers. However, there is a critical question regarding whether these brands have developed truly global models that can withstand international market challenges and possess long-term viability [2][8]. Group 1: Global Model Characteristics - True global models prioritize universality over excessive configurations, as evidenced by successful models like the Toyota Corolla and Honda CR-V, which are known for their reliability and ease of maintenance rather than high-end features [3][5]. - The design of global models must consider diverse environmental conditions and road types, which often leads to simpler, more robust configurations that are less prone to failure in varying climates [3][7]. - The current trend among Chinese brands focuses on high-tech features, which may not resonate with international consumers who prioritize mechanical reliability and long-term cost of ownership [3][5]. Group 2: Maintenance and Repair Challenges - The maintenance and repair capabilities for electric vehicles in China are significantly lacking, with only 12% of automotive technicians trained in EV maintenance, leading to challenges in servicing these vehicles [5][11]. - The complexity of electric vehicles compared to traditional combustion engines creates additional barriers for repair, highlighting the need for designs that facilitate easier maintenance [5][11]. Group 3: Globalization Strategy - The approach to globalization among Chinese automotive brands often lacks a foundation of a true global model, leading to ineffective strategies in both emerging and high-end markets [7][8]. - Successful global models require extensive development cycles focused on adaptability to global needs, contrasting with the shorter development timelines of many Chinese brands that primarily cater to domestic demands [7][8]. Group 4: Future Directions - To create genuine global models, Chinese automotive companies must shift their focus back to the fundamental purpose of vehicles as transportation tools, emphasizing reliability and simplicity over complex features [10][11]. - Establishing a global supply chain and localizing R&D efforts are crucial for enhancing the adaptability of products to international markets, as demonstrated by companies like BYD and Great Wall Motors [11][12]. - The transition from a focus on volume to a focus on quality and brand reputation is essential for achieving true globalization in the automotive sector [10][12].

Core Viewpoint - The automotive industry is undergoing a significant transformation as traditional fuel vehicles face increasing competition from electric vehicles (EVs), leading to a decline in the market share and resale value of fuel vehicles [4][5][10]. Market Trends - In July, the retail penetration rate of new energy vehicles (NEVs) in China's passenger car market reached 54.0%, a year-on-year increase of 2.7 percentage points. Cumulatively, 6.455 million NEVs were sold in the first seven months of the year, representing a 29.5% year-on-year growth [4][16]. - The second-hand fuel vehicle market is experiencing downward pressure on prices, with average inventory cycles extending to 43 days and 35.6% of businesses facing cycles over 30 days, indicating increased operational pressure [5][21]. Resale Value Decline - The resale value of previously high-value brands like Toyota and Honda is declining, with the three-year resale value for Toyota dropping to 56.6% from 83.24% in 2021, and Honda to 57% from 78.19% [10][13]. - Specific examples include a two-year-old Toyota Camry priced at 12.96 million yuan, reflecting a 65% resale value, down from higher values in previous years [6][8]. Shift to New Energy Vehicles - The second-hand market for NEVs is growing, with penetration rates rising from 8% to 9.9% in recent months, indicating a shift in consumer preference [16][18]. - Some second-hand car dealers are increasingly focusing on selling NEVs to compensate for the declining profits and sales of fuel vehicles [5][20]. Consumer Behavior - Consumers are showing a preference for NEVs, with many second-hand car dealers reporting that the inventory of NEVs is now greater than that of fuel vehicles [18][20]. - Despite the growth of NEVs, fuel vehicles still maintain a significant market presence, with many consumers still willing to purchase them if priced competitively [21].

Core Viewpoint - The launch of Chery's new fuel performance vehicle, the Arrizo 8 PRO 2.0T, marks a significant moment for traditional fuel cars as they attempt to regain market presence amidst the rise of electric vehicles [2][3] Market Dynamics - Fuel performance vehicles are facing strong competition from electric vehicles, yet there remains a dedicated consumer interest in this segment [3][4] - The market share of fuel vehicles has been declining, with only a few domestic brands like Chery, Geely, and Great Wall continuing to develop both fuel and electric vehicles [3][4] - The fuel performance vehicle segment is relatively scarce, and the introduction of new models like the Arrizo 8 PRO 2.0T could fill a market gap [3][8] Consumer Preferences - A significant portion of fuel performance vehicle consumers are aged between 25 and 35, indicating a strong youthful demographic that values the unique advantages of these vehicles [7] - Fuel performance vehicles are appreciated for their high-power engines, rapid acceleration, and superior handling, which resonate well with younger consumers [7][9] Technological Advancements - Recent advancements in engine, transmission, and chassis technologies have led to improved fuel performance vehicles that emphasize energy efficiency and overall performance [5][12] - The integration of smart cockpit and driving technologies enhances the driving experience, making these vehicles more appealing to consumers [5] Competitive Strategy - To succeed in the current market, fuel performance vehicles must differentiate themselves from electric vehicles by highlighting their unique driving experiences and mechanical feedback [4][12] - Companies are focusing on customization and personalization to meet consumer demands, which can enhance the appeal of fuel performance vehicles [11][12] Future Outlook - The market for fuel performance vehicles is expected to maintain a share of around 30% in the future, alongside electric vehicles at 40% and hybrid vehicles at 30% [8] - Innovations in automotive technology, such as lightweight materials and advanced manufacturing processes, are anticipated to further enhance the performance of fuel performance vehicles [8][12] Cultural and Emotional Value - Fuel performance vehicles are increasingly seen as cultural artifacts, with brands leveraging their heritage and storytelling to create emotional connections with consumers [11][12] - The potential for limited edition models and customized modifications can elevate the perceived value and exclusivity of fuel performance vehicles [12]