Core Insights - Haier's L+ washing machine has achieved significant sales success in Thailand, becoming the only Chinese brand to rank among the top three in the ultra-high-end segment and the fastest-growing brand in the high-end market, breaking the long-standing dominance of Korean brands in this sector [1][2] Group 1 - The L+ washing machine was launched in Thailand in July, priced at over 60,000 Thai Baht [1][2] - Market research conducted in September included visits to local stores to understand market conditions [1][2] - The company emphasizes the ongoing journey of global high-end brand creation, indicating that there is still a long way to go [1][2]

Group 1 - The core viewpoint is that the home appliance industry is exhibiting strong growth resilience driven by multiple factors, with leading companies like Haier Smart Home being favored by brokerage institutions due to their performance certainty and growth potential [1][3] - The domestic digital transformation is a key driver for Haier Smart Home's stable growth, supported by data showing it achieved the top market share both online and offline in the first seven months of 2025, with significant growth in high-end brands like Casarte [2] - Global high-end brand creation is contributing to growth across various regions, with Haier leading in sales of multi-door refrigerators in Europe and achieving high pricing power in the U.S. market, indicating strong performance in Southeast Asia and Japan as well [2] Group 2 - For home appliance companies to maintain a sustained "buy" rating, they must demonstrate the ability to navigate through cycles, maintaining profitability in complex market environments while also advancing in smart and high-end sectors, which Haier Smart Home is successfully achieving [3]