12月4日消息，海尔集团董事局主席、首席执行官周云杰发微博表示，海尔L+洗衣机在泰国销售火爆， 在超高端价位段，成为唯一跻身前三的中国品牌，也是高端增速最快的品牌，打破了高端洗护市场长期 由韩系品牌主导的格局。 这款洗衣机是7月份在当地上市的，售价超过了6万泰铢，9月份去泰国市场调研的时候还专门在门店里 了解了市场情况。 这款洗衣机是7月份在当地上市的，售价超过了6万泰铢，9月份去泰国市场调研的时候还专门在门店里 了解了市场情况。 从走出去、走进去到走上去，全球高端创牌还有很长的路要走。 责任编辑：李思阳 12月4日消息，海尔集团董事局主席、首席执行官周云杰发微博表示，海尔L+洗衣机在泰国销售火爆， 在超高端价位段，成为唯一跻身前三的中国品牌，也是高端增速最快的品牌，打破了高端洗护市场长期 由韩系品牌主导的格局。 从走出去、走进去到走上去，全球高端创牌还有很长的路要走。 责任编辑：李思阳 ...

Group 1 - The core viewpoint is that the home appliance industry is exhibiting strong growth resilience driven by multiple factors, with leading companies like Haier Smart Home being favored by brokerage institutions due to their performance certainty and growth potential [1][3] - The domestic digital transformation is a key driver for Haier Smart Home's stable growth, supported by data showing it achieved the top market share both online and offline in the first seven months of 2025, with significant growth in high-end brands like Casarte [2] - Global high-end brand creation is contributing to growth across various regions, with Haier leading in sales of multi-door refrigerators in Europe and achieving high pricing power in the U.S. market, indicating strong performance in Southeast Asia and Japan as well [2] Group 2 - For home appliance companies to maintain a sustained "buy" rating, they must demonstrate the ability to navigate through cycles, maintaining profitability in complex market environments while also advancing in smart and high-end sectors, which Haier Smart Home is successfully achieving [3]