Core Insights - Fresh agricultural products, particularly fresh corn, are becoming increasingly popular on consumer tables, transforming traditional perceptions of corn as merely a grain crop [2][3] - The development of fresh agricultural products is characterized by improved supply chains, technological advancements, and a focus on consumer experience [4][7] Fresh Corn Industry - Northeast China is the largest production area for fresh corn, with Heilongjiang, Jilin, and Inner Mongolia accounting for over 40% of the national planting area [3] - Fresh corn varieties include sweet corn and waxy corn, with a focus on short growth periods and high nutritional value [2] - The planting area for fresh corn in Guangdong Province is expected to exceed 2 million acres in 2024, utilizing winter fallow fields for off-season production [3] Supply Chain and Preservation - A cold chain system is essential for maintaining the flavor of fresh corn, with techniques such as "differential pressure precooling" reducing temperature quickly to preserve quality [4] - Innovations in processing have led to products like vacuum-packed corn and frozen corn kernels, enhancing shelf life and product value [4] Standardization and Local Experience - Companies like Yuanji Cloud Dumplings emphasize freshness as a core competitive advantage, with dumplings made and sold within three hours [5][6] - Local agricultural experiences, such as vegetable banquets in Hebei, attract tourists and promote direct sales of fresh produce [6] Technological Innovations - Advances in food preservation technology allow products like "fresh rice" to have a shelf life of 9 to 12 months at room temperature, expanding market opportunities [7] - The introduction of new varieties, such as "fruit lotus," capitalizes on unique climatic advantages to gain market share [7] Consumer Trends and Future Outlook - The shift in consumer preferences from merely filling to enjoying diverse and healthy food experiences drives the growth of fresh agricultural products [8] - The industry faces challenges in brand building and quality enhancement for established products, while also needing to explore new markets for niche products [8]

Core Insights - Fresh agricultural products, particularly fresh corn, are becoming increasingly popular on consumer tables, transforming traditional perceptions of corn as merely a grain crop [1][2] - The fresh corn industry is characterized by new varieties and smart agricultural practices, with a significant focus on enhancing flavor and extending shelf life through cold chain logistics and innovative processing techniques [3][4] Group 1: Fresh Agricultural Products Development - Fresh corn is defined as a type of corn that is harvested before the kernels fully mature, offering a new value proposition as a fresh vegetable [1][2] - The northeastern region of China, particularly Heilongjiang, Jilin, and Inner Mongolia, accounts for over 40% of the country's fresh corn planting area, with a focus on glutinous and sweet corn varieties [2] - In Guangdong, the planting area for fresh corn is expected to exceed 2 million acres in 2024, utilizing winter fallow fields for off-season cultivation [2] Group 2: Cold Chain and Preservation Techniques - The fresh corn supply chain is implementing a "preservation battle," emphasizing the importance of cold chain logistics to maintain flavor and extend shelf life [3] - Techniques such as "differential pressure pre-cooling" can reduce corn temperature to below 5 degrees Celsius within 2 hours, decreasing loss rates by approximately 15% [3] - Innovative processing methods are being adopted, such as vacuum packaging and frozen corn products, to enhance product value and shelf life [3] Group 3: Standardization and Local Experience - Companies like Yuanji Cloud Dumplings are leveraging standardization in production, with dumplings made and sold within three hours, showcasing a robust supply chain [4] - The agricultural cooperative in Sima Village offers a unique local dining experience with a variety of fresh vegetables, attracting tourists and generating significant sales [5] Group 4: Technological Innovations and Market Trends - Technological advancements are enabling products like shelf-stable rice that can last 9 to 12 months at room temperature, expanding the market for fresh agricultural products [6] - The introduction of new varieties, such as "fruit lotus," is capitalizing on unique climatic advantages to gain market share [6] - The shift in consumer preferences from merely filling up to seeking quality and diverse food experiences is driving the growth of fresh agricultural products [6][7]