人民日报记者 常钦 从一根鲜食玉米的供应链完善，到一盒饺子的标准化生产；从一碗米饭的科技突破，到一桌水果类 蔬菜受青睐……鲜食农产品逐渐成为消费者餐桌上的"常客"。从田野到餐桌，产品持续提高附加值，为 广大消费者提供更多选择。当前，鲜食农产品发展情况如何？记者进行了采访。 ——编者 推动标准化生产和在地化体验协同发展 从高度标准化的连锁工坊，到充满乡土气息的田园美味，鲜食农产品展现出强大的产业塑造力。 拥有近5000家门店的袁记云饺，将"鲜"锻造成了企业的核心竞争力。记者在一家门店采访了解到， 一盒饺子从门店现场制作完成到售卖，全程不超过3小时。一个个小店里，除了肉类产品，韭菜、白 菜、荠菜、娃娃菜、豆芽等新鲜蔬菜年消费超万吨。 在传统认知中，玉米是秋日田野的"粮食担当"。不过，鲜食玉米的出现，正逐渐改变着这一认知。 以鲜食玉米为代表的鲜食农产品正成为消费者餐桌上的"常客"。据介绍，狭义上的鲜食农产品即鲜活农 产品，生鲜农产品仅通过分选、清洗、切分、包装等物理方式进行商品化处理；广义上来说，经过一些 简单加工但没有显著改变风味和外观的农产品，也在鲜食农产品范畴，比如真空包装的鲜食玉米、鲜食 大米、生鲜调理肉等 ...

从一根鲜食玉米的供应链完善，到一盒饺子的标准化生产；从一碗米饭的科技突破，到一桌水果类蔬菜 受青睐……鲜食农产品逐渐成为消费者餐桌上的"常客"。从田野到餐桌，产品持续提高附加值，为广大 消费者提供更多选择。当前，鲜食农产品发展情况如何？记者进行了采访。 "鲜食玉米不是待籽粒完全成熟干硬后才收获的'老玉米'，而是一种被赋予全新价值的果蔬类农产 品。"广东省农业科学院作物研究所研究员李高科介绍，鲜食玉米是鲜穗可直接食用或加工的玉米类 型，包括甜玉米、糯玉米和甜糯玉米，主要特征是生育期短、口感鲜嫩、营养丰富。 代表性鲜食农产品供应链不断完善 东北是我国最大的鲜食玉米主产区，黑龙江、吉林、内蒙古三省份鲜食玉米种植面积占全国的40%以 上。鲜食玉米产业呈现出"新品种+智能化"特点：一方面，鲜食玉米种植以糯玉米和甜糯玉米为主，糯 玉米以佳农861、农科糯336等为主栽品种，甜糯玉米以米哥、脆王、奥弗兰等加工型品种为主；另一方 面，大垄双行、滴灌模式逐渐普及，配合土壤墒情监测、病虫害预警及飞防等智慧农业技术，鲜食玉米 智能化种植水平不断提高。 华南是我国重要的鲜食玉米反季节供应基地。李高科介绍，当地冬季气温适宜、无霜期长， ...

Core Insights - Fresh agricultural products, particularly fresh corn, are becoming increasingly popular on consumer tables, transforming traditional perceptions of crops like corn [2][3] - The industry is witnessing advancements in supply chain management, standardization, and technological innovations that enhance product quality and consumer experience [4][8] Group 1: Fresh Agricultural Products Overview - Fresh corn is categorized as a fresh agricultural product, which includes minimally processed items that retain their original flavor and appearance, such as vacuum-packed sweet corn and fresh rice [2] - The fresh corn industry is characterized by a focus on new varieties and smart agricultural practices, with major production areas in Northeast China accounting for over 40% of the national planting area [3] Group 2: Supply Chain and Preservation Techniques - A comprehensive cold chain system is essential for maintaining the flavor of fresh corn, with techniques like pressure pre-cooling and temperature-controlled transportation reducing spoilage by approximately 15% [4] - Innovations in processing have led to products like vacuum-packed corn and fresh corn juice, which enhance shelf life and add value to the products [4] Group 3: Standardization and Local Experience - Companies like Yuanji Cloud Dumplings emphasize freshness as a core competitive advantage, with a rapid production process that ensures products are sold within three hours of preparation [5] - Local agricultural cooperatives are creating unique dining experiences, such as vegetable banquets, which attract tourists and promote local produce [6] Group 4: Technological Innovations and Market Trends - Technological advancements are enabling products like shelf-stable rice that can last 9 to 12 months at room temperature, expanding the market for fresh agricultural products [7] - The rise of "fruit-like vegetables" reflects a shift in consumer preferences towards healthier and more diverse food options, indicating a growing market for fresh agricultural products [7][8] Group 5: Future Outlook - The fresh corn industry faces challenges in brand building and quality enhancement, while niche products like fresh silver ear mushrooms require strategies to attract younger consumers [8]

Core Insights - The article discusses a video contest themed around "business warfare," showcasing unconventional approaches to storytelling in the commercial world [1] Group 1: Contest Overview - The contest invited creators to submit videos focusing on various aspects of business competition, with an emphasis on unique narratives rather than traditional brand or price wars [1] - Five standout videos were selected based on metrics such as views and interactions, highlighting innovative takes on business conflicts [1] Group 2: Featured Videos - Video 1: "Behind the Scenes of Wahaha's Inheritance Battle" by "Self-Talking CEO," praised for its detailed exploration of a controversial topic, engaging viewers for 30 minutes [2] - Video 2: "Why Did Dumpling King 'Yuanji Yunjiao' Fail?" by "Big Eye Theory," addressing food safety concerns that resonate with consumers [4] - Video 3: "Government Intervention in Food Delivery Wars: What’s Next for the Single Economy?" by "Xijing Comrade," which garnered nearly 2 million views and over 8,000 comments, reflecting the interests of young singles [6] - Video 4: "Discussing the Power Games of Hong Kong's 'Four Families' Starting from 'Nezha 2'" by "Canned Fish Ball," noted for its engaging narrative style [8] - Video 5: "Starbucks Should Pay You Instead of the Other Way Around" by "Half Buddha," recognized for its humorous and thought-provoking content [12] Group 3: Conclusion - The article emphasizes that business conflicts can occur in various settings beyond traditional corporate environments, illustrating the diverse nature of commercial competition [12] - The contest encourages further participation from creators, inviting them to share their unique perspectives on business themes [13]

Group 1 - Yanghe Co. elected Gu Yu as the chairman of the board, with the term consistent with the current board's term [1] - FrieslandCampina reported a 6.4% increase in revenue to €6.847 billion, with a net profit of €230 million, driven by a 19.1% rise in milk prices [2] - OATLY's revenue for the first half of the year was $406 million, a 1.1% increase, while the Greater China region saw a 12.5% growth [2] - Yanzhi House expects a net profit of approximately ¥72 million to ¥81 million for the first half of 2025, a year-on-year growth of 20% to 35% [3] - Angel Yeast plans to acquire 55% of Shengtong Sugar Industry for a transaction amount of ¥506 million [4] - Nestlé's sales for the first half of 2025 were CHF 44.2 billion, with a 1.8% decline attributed to currency fluctuations [5][6] Group 2 - Anji Food completed the acquisition of 70% of Dingwei Thai and 100% of Dingyifeng, integrating them into its consolidated financial statements [7] - Coca-Cola reported a net revenue of $12.5 billion for Q2 2025, a 1% year-on-year increase [7] - Yuanji Cloud Dumplings announced the opening of franchises in Singapore, marking its first step in overseas expansion [8] - Starbucks introduced self-study rooms in some Guangdong stores, planning to explore more "interest-oriented" spaces in the future [9] - Cotton Password stated that under normal usage conditions, the residue of thiourea in their sanitary napkins does not pose a health risk [10] - Sam's Club responded to claims of organic soybean quality downgrade, stating the new high-protein soybeans still meet the first-grade standard [11] - Donglai Yu announced that 50% of the production of Jiugui Ziyouai will be allocated to support enterprises, with accelerated development of milk powder and dairy products [12]

Industry Overview - The current competitive landscape in the domestic restaurant industry is characterized by intense rivalry, with businesses focusing on outlasting competitors rather than profitability [2][3] - Many businesses are experiencing significant losses, with examples including a friend who opened 8 locations of a popular dumpling chain and another who invested 60-80 million in a coffee shop, both ultimately failing [2][3] Market Expansion - There is a growing trend of Chinese businesses seeking to expand overseas, particularly in the Malaysian restaurant market, although this transition is fraught with challenges [4][6] - Luckin Coffee has entered the Malaysian market, partnering with local companies to open several stores, but initial performance has been underwhelming [5] Market Dynamics - The restaurant industry in Malaysia has shifted from a period of high demand and limited competition to one where consumer choices are abundant, leading to market fragmentation [13][15] - The concept of "redemption periods" is discussed, where businesses must identify and capitalize on profitable opportunities quickly before market saturation occurs [12][20] Entrepreneurial Insights - Experience in the domestic market does not guarantee success abroad; market conditions are dynamic and require continuous adaptation [7][16] - A successful entrepreneur in Malaysia has navigated various food sectors, indicating the importance of flexibility and market understanding in achieving success [9][10] Risk and Opportunity - The current environment presents both risks and opportunities, with many entrepreneurs feeling pressured to act quickly due to unfavorable domestic conditions [18][19] - The importance of thorough market research and professional consultation is emphasized to avoid premature decisions that could lead to failure [6][16]