全系皆Ultra
Search documents
智己LS9热销背后:上汽旗舰如何终结“妥协式选车”
Xin Lang Cai Jing· 2025-11-20 08:43
Core Insights - The launch of the Zhiji LS9 has generated significant market interest, with over 5,000 units sold within 25 minutes and 8,000 orders within half an hour of pre-sale [1][8] - Priced starting at 322,800 yuan, the LS9 aims to disrupt the traditional large six-seat SUV market with its advanced technology and comprehensive features [3][8] Product Features - The LS9 addresses common pain points in large six-seat SUVs, such as size and comfort versus driving experience, by utilizing the unique Lingxi digital chassis and a dual-direction 24° smart four-wheel steering system, enhancing maneuverability [4][5] - It features a "Hengxing Super Range" system developed in collaboration with CATL, allowing for high performance even at low battery levels, with only a 2% performance drop at high altitudes [5][6] - The LS9 boasts a comprehensive range of over 1,508 km and 402 km of pure electric range, with a 1.5T range extender engine that maintains strong performance across various conditions [6][8] Safety and Luxury - The LS9 is equipped with advanced safety features, including 520-line ultra-vision lidar and NVIDIA Thor chips, providing L3-level perception capabilities for enhanced safety [7] - It includes luxury features typically found in high-end vehicles, such as a B&O sound system, 4D mechanical massage seats, and an advanced air purification system [7][8] Market Impact - The LS9's pricing and feature strategy represents a "high configuration at a low price" revolution in the 300,000 to 400,000 yuan SUV market, challenging competitors to rethink their value propositions [8][9] - The success of the LS9 is crucial for the Zhiji brand, as it seeks to establish itself in the competitive smart electric vehicle market and redefine its market position [8][10] Strategic Significance - The LS9 symbolizes not only the flagship of the Zhiji brand but also the capabilities of SAIC Motor, showcasing its technological advancements and market influence [9][11] - The vehicle reflects SAIC's commitment to innovation and market leadership, aiming to reshape the automotive landscape with its cutting-edge technology and competitive pricing [10][11]