Core Viewpoint - The "Media+" initiative is transforming the Guangdong livestock industry by integrating media resources with industry practices, aiming to enhance brand visibility and market reach through comprehensive training and collaboration [10][41][90]. Group 1: Event Overview - The first "Media+" training course for the livestock industry was launched in Guangdong, attracting 672,000 online participants across multiple platforms including Douyin and Kuaishou [11][17]. - The training featured five practitioners sharing insights on topics such as AI, branding, and market expansion, emphasizing a "full-chain support" service model [18][20][22]. Group 2: Industry Impact - The training aims to address the challenges faced by livestock enterprises, particularly those with quality products but lacking brand recognition, by providing comprehensive support in branding and marketing [46][80]. - The initiative is expected to create a collaborative ecosystem among various stakeholders in the livestock industry, facilitating seamless connections between breeding, processing, and distribution [70][72]. Group 3: Future Directions - Future training sessions will continue to focus on "full-chain support" services, covering topics like international market strategies and the integration of AI in livestock management [62][64]. - The "Media+" approach is seen as a key step in overcoming industry bottlenecks, with the potential to elevate Guangdong's livestock sector from a large-scale to a strong industry, setting a benchmark for national development [88][105].