Core Viewpoint - The article discusses the launch of the fourth training session for the livestock industry in Guangdong, focusing on leveraging instant retail to enhance the quality and efficiency of the livestock sector, aiming to tap into the rapidly growing market of over 1 trillion yuan [4][8][50]. Group 1: Market Potential - The instant retail market is expected to experience explosive growth, with projections indicating a market size exceeding 1.5 trillion yuan by 2025 and over 2 trillion yuan by 2030 [6][7]. - Guangdong province leads the national agricultural e-commerce market with a sales scale of 312 billion yuan, accounting for 19.5% of the total national market [18][19]. Group 2: Training Program Objectives - The training program aims to integrate media's communication advantages with the instant conversion characteristics of flash sales, addressing traditional challenges in livestock marketing and distribution [16][14]. - The program focuses on enhancing digital literacy among industry practitioners, facilitating a comprehensive restructuring of the production, distribution, and consumption chain [21][22]. Group 3: Industry Collaboration and Strategy - The Guangdong Livestock Associations are actively promoting collaboration among enterprises to embrace the trend of instant e-commerce, extending the benefits from individual companies to the entire industry ecosystem [23][24]. - The training emphasizes building partnerships with key enterprises across regions, sharing resources, and creating a cooperative ecosystem to enhance market reach [27][28]. Group 4: Practical Insights and Feedback - Participants in the training expressed positive feedback, highlighting the practical guidance on optimizing distribution processes and reducing operational costs [63][50]. - The training also provided insights into brand building, data analysis, and marketing strategies, transforming local livestock brands' successful experiences into replicable methodologies [34][42]. Group 5: Future Directions - The training is seen as a critical step towards not only immediate order growth but also long-term upgrades in industry concepts and practices [42][68]. - Companies are encouraged to leverage instant delivery to ensure products reach consumers quickly and efficiently, with plans to expand their market presence nationally [53][54].

Core Viewpoint - The "Media+" initiative is transforming the Guangdong livestock industry by integrating media resources with industry practices, aiming to enhance brand visibility and market reach through comprehensive training and collaboration [10][41][90]. Group 1: Event Overview - The first "Media+" training course for the livestock industry was launched in Guangdong, attracting 672,000 online participants across multiple platforms including Douyin and Kuaishou [11][17]. - The training featured five practitioners sharing insights on topics such as AI, branding, and market expansion, emphasizing a "full-chain support" service model [18][20][22]. Group 2: Industry Impact - The training aims to address the challenges faced by livestock enterprises, particularly those with quality products but lacking brand recognition, by providing comprehensive support in branding and marketing [46][80]. - The initiative is expected to create a collaborative ecosystem among various stakeholders in the livestock industry, facilitating seamless connections between breeding, processing, and distribution [70][72]. Group 3: Future Directions - Future training sessions will continue to focus on "full-chain support" services, covering topics like international market strategies and the integration of AI in livestock management [62][64]. - The "Media+" approach is seen as a key step in overcoming industry bottlenecks, with the potential to elevate Guangdong's livestock sector from a large-scale to a strong industry, setting a benchmark for national development [88][105].