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河北定兴:甜蜜市集遇上“媒体+” 新业态打造新消费
Sou Hu Cai Jing· 2025-10-02 06:00
Core Insights - The "Quality Dingxing · Sweet Life" market event in Dingxing County, Baoding, was launched on October 1, 2023, focusing on integrating consumption, e-commerce, and cultural tourism through both online and offline sales channels [1][3] Group 1: Event Overview - The event featured a theme of "Gathering Gold Platform, Enjoying Sweetness, and Happy Life," aiming to create a new consumption scene that is attractive, delicious, and entertaining [1] - The "Dingxing County Industry Promotion Alliance" was officially established during the launch, with 21 public welfare live broadcast ambassadors joining to promote local industries [3] Group 2: Market Features - The market was divided into four functional areas: exhibition and sales, cultural performances, entertainment, and food, showcasing products from 45 local enterprises including food, specialty agriculture, and non-heritage enterprises [3][5] - Live streaming sales were conducted on-site, and a special live shopping event for "Sweet Dingxing Life" was launched to expand sales channels [3][5] Group 3: Economic Impact - Dingxing County's food industry cluster, recognized as one of the 107 characteristic industrial clusters in the province, has over 100 food processing and supporting enterprises, with the "Sweet Economy" being the leading industry [5] - The food industry is projected to achieve a production value of 12.6 billion yuan in 2024 [5] - A recent live broadcast event in collaboration with Baoding News Media Center attracted 256,000 viewers and generated sales of 62,000 yuan, showcasing the successful integration of media and industry [5][7] Group 4: Future Initiatives - The county plans to conduct e-commerce live streaming training, interactive workshops, and live sales competitions to further promote the "Sweet Dingxing" brand and enhance the local economy [7]
陪您飞!67万人在线学“飞”!“媒体+畜牧”第一课火得发烫!
Nan Fang Nong Cun Bao· 2025-09-01 13:02
Core Viewpoint - The "Media+" initiative is transforming the Guangdong livestock industry by integrating media resources with industry practices, aiming to enhance brand visibility and market reach through comprehensive training and collaboration [10][41][90]. Group 1: Event Overview - The first "Media+" training course for the livestock industry was launched in Guangdong, attracting 672,000 online participants across multiple platforms including Douyin and Kuaishou [11][17]. - The training featured five practitioners sharing insights on topics such as AI, branding, and market expansion, emphasizing a "full-chain support" service model [18][20][22]. Group 2: Industry Impact - The training aims to address the challenges faced by livestock enterprises, particularly those with quality products but lacking brand recognition, by providing comprehensive support in branding and marketing [46][80]. - The initiative is expected to create a collaborative ecosystem among various stakeholders in the livestock industry, facilitating seamless connections between breeding, processing, and distribution [70][72]. Group 3: Future Directions - Future training sessions will continue to focus on "full-chain support" services, covering topics like international market strategies and the integration of AI in livestock management [62][64]. - The "Media+" approach is seen as a key step in overcoming industry bottlenecks, with the potential to elevate Guangdong's livestock sector from a large-scale to a strong industry, setting a benchmark for national development [88][105].
火力全开!“媒体+”百千万工程,云浮市县已全覆盖
Nan Fang Nong Cun Bao· 2025-08-27 15:04
Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Yunfu City, aimed at enhancing the agricultural market system and promoting rural revitalization through various media and industry integrations [2][83]. Group 1: Action Plan Overview - Yunfu City has officially issued the "Media+ Empowerment 'Hundred Million Project' Agricultural Market System Construction Action Plan (2025-2027)" [2][3]. - The action plan aligns with provincial directives and focuses on increasing agricultural efficiency, rural vitality, and farmers' income [5][84]. - It outlines eight key tasks and three specific support measures, targeting market, industry, culture, agriculture-tourism, branding, technology, talent, and resources [6][8]. Group 2: Key Tasks and Goals - The initiative aims to achieve five main goals: promoting urban-rural consumption, developing agriculture-tourism, facilitating market access, increasing farmers' income, and transforming media [6][8]. - The plan emphasizes the role of media in market expansion, resource integration, brand building, and public opinion guidance to support the "Hundred Million Project" [8][9]. Group 3: Media and Market Integration - The strategy includes innovative "Media+Market" approaches to promote agricultural products through various cultural events and festivals [13][15]. - It aims to expand market reach to regions such as RCEP, Guangdong-Hong Kong-Macao Greater Bay Area, Beijing-Tianjin-Hebei, and Yangtze River Delta [15][18]. - The plan encourages the establishment of large agricultural enterprises that integrate planting, processing, and sales to enhance the agricultural value chain [18]. Group 4: Cultural Branding and Promotion - The initiative seeks to leverage local cultural resources to create unique cultural IPs and effectively tell the stories of agricultural brands [22][27]. - It promotes the development of "Media+Culture" to enhance the influence of regional public brands like "Yun Agricultural Products" and "Green Nourishment in Yunan" [27][80]. Group 5: Technology and Talent Development - The action plan emphasizes the integration of technology, such as AI and IoT, into agricultural production to strengthen the data foundation for "Media+Technology" [37][81]. - It includes training programs for new farmers to enhance their skills in production, market understanding, media, and operations [39][46]. Group 6: Local Implementation and Collaboration - Each county in Yunfu is actively responding to the action plan by developing specific implementation strategies and launching various initiatives [51][54]. - The collaboration among different media levels and local governments aims to create a comprehensive support system for the agricultural sector [75][78].
湛江开渔啦!“媒体+”带你溯源智慧工厂,品“第一口鲜”!
Nan Fang Nong Cun Bao· 2025-08-16 07:35
Group 1 - The event "Zhanjiang Fishing Culture Carnival" and seafood product promotion was held on August 15, 2025, showcasing the integration of media and industry [2][6] - The event attracted numerous influencers, buyers, and food enthusiasts, highlighting the importance of media in driving attention to the seafood industry [3][8] - The collaboration between government, market operations, and social participation formed a synergistic system to enhance brand value and industry growth [9] Group 2 - The seafood industry is focusing on traceability, ensuring food safety and quality, which is a significant concern for consumers [11][13] - Companies like Hengxing are developing a comprehensive traceable supply chain from farm to table, with over 200 pre-made dishes currently available [22][24] - The use of advanced technology in production, such as intelligent machinery and liquid nitrogen freezing, was showcased at the event, emphasizing the modernization of the seafood processing industry [35][37] Group 3 - The traceability service provided by Guolian Aquatic Products is an added value to demonstrate the entire production process, ensuring product safety without affecting costs [44][45] - Guolian plans to leverage its position in the marine ranching industry to enhance collaboration across the supply chain, focusing on market demand and deep processing of seafood products [49][51]