Highlights - Real estate companies are focusing on product dynamics, with Greentown Community upgrading its commercial strategy to create a "Million Club" brand cluster [4][12] - The demand for cabinet furniture is shifting towards movable, intelligent, and multifunctional combinations, indicating a trend from static living to dynamic lifestyles [7][21] - The overall market transaction structure is trending towards larger areas, with products over 120㎡ seeing increased transaction proportions compared to the previous year [32][39] Customer Trends - The residential structure is evolving, with a notable increase in the transaction share of larger units, particularly in first-tier cities where 100-120㎡ and 120-140㎡ products have seen a rise in market share [32][39] - In second-tier cities, the transaction center is shifting upwards, with products over 120㎡ gaining market share, especially in the 140-160㎡ segment [32] - Third and fourth-tier cities are showing similar trends, with increased market shares for products over 120㎡ [32] Product Highlights Analysis - The demand for cabinets is changing, with consumers preferring functional upgrades and new experiences, leading to a decline in traditional cabinet types [21][24] - The design of residential spaces is adapting to these changes, emphasizing flexible and open layouts to accommodate movable and intelligent furniture [24][25] Excellent Project Analysis - Suzhou Gongchen Jinmao Mansion combines "canal assets, technology residences, and Jinmao brand" to create a pure improvement community, supported by a three-dimensional transportation system [8][63] - The project features unique architectural aesthetics and high-efficiency space layouts, with a focus on community interaction and ecological integration [46][56] Product Structure Characteristics - The national residential product structure shows a shift towards larger units, with significant increases in the transaction share of products over 120㎡ [32][39] - In the Bohai Rim region, high-priced products are gaining strength, while the share of products below 1 million yuan is declining [33][38] - The transaction share of three-bedroom units remains dominant, with a notable increase in the share of four-bedroom units [39][44]