上周（2025年8月18日-24日），昆明楼市成交量价齐涨，龙湖天境首开劲销，批量集中备案；中通联大 书山首开，成交均价约10200元/㎡起；龙街村城改配套小学、官渡古镇配套中小学发布批前公示。 据克而瑞发布的最新数据显示，上周共计有4个项目供应约5.33万㎡，环比上涨23%；成交约7.27万㎡， 环比上涨32%；成交均价约12674元/㎡，环比上涨7%。 （龙湖天境首开现场图） 该项目原为经典双城E、F地块，紧邻地铁3号线西苑站，乘坐3站地铁即可达小西门、翠湖片区，昆明 市中心丰富的配套资源均在10分钟车程内。周边还有众多优质医疗资源和多所老牌公立名校环绕，还是 不可替代的本部级资源，算得上是昆明城市主干道人民路旁仅有的"黄金地块"之一。 同样作为近期入市的新盘，位于呈贡新城的邦泰春华序热销势头很猛，蝉联上榜，稳居前三席。单周销 售金额约0.46亿元，成交35套房源，成交均价约9959元/㎡，套均价约133万/套，领跑呈贡楼市。 位于会展片区的万科·都会半岛加推热销，单周销售金额约0.29亿元，成交21套，成交均价约13025元/ ㎡。 此外，市场两极分化现象依旧。邦泰·观云、龙湖·山海原著为代表的高端改善 ...

Group 1 - Xi'an's new property launches are accelerating as developers aim to boost performance for the second half of the year [1][2] - Greentown China made a significant impact by announcing four new projects at the "Flourishing Era of Xi'an" event, signaling confidence in the current sluggish market [1][2] - The four projects announced include Greentown·Run Baihe, Greentown·Gui Guan Dongfang, Greentown·Lvtin Fangfei, and Greentown·Chang'an Yuhua, each targeting different market segments [2][4] Group 2 - Greentown·Lvtin Fangfei is set to launch at the end of September, featuring units ranging from 89 to 139 square meters with a 40% gift rate, emphasizing spacious interior designs [4][6] - Greentown·Run Baihe, the first Baihe series project in Xi'an, will offer units from 125 to 195 square meters, with a focus on high-quality urban locations [8][9] - Greentown·Gui Guan Dongfang, positioned as a premium urban project, is expected to enter the market by the end of the year, targeting high-end buyers [12][15] Group 3 - Greentown·Chang'an Yuhua aims to surpass existing high-end offerings in the area, with a focus on large units and high-end improvements, expected to launch by the end of the year [17][19] - Other developers like China Resources, Longfor, and China Overseas are also launching new projects in Xi'an, indicating a competitive market landscape [19] - The upcoming months are anticipated to be significant for Xi'an's real estate market, with multiple new projects set to enter [19]

Group 1 - China Overseas Land & Investment (COLI) has aggressively acquired land in Shandong, securing four significant plots in just four months, indicating a strong commitment to the region [6] - The recent acquisitions include prime locations in Jinan and Qingdao, with a focus on both high-end and affordable housing markets, showcasing COLI's strategy to maintain a diverse portfolio [6] - The company achieved the highest sales revenue and sales area in Shandong for the first half of the year, reflecting its strong brand power and product quality [7][8] Group 2 - The recent land acquisition at Jinan's Jinan Steel site is strategically located in the eastern part of the city, which is expected to attract a significant population due to its proximity to employment centers [12] - The Jinan Steel area is characterized by low-density development, which is anticipated to enhance property value retention and comfort for residents [12] - Infrastructure developments, including the new metro line and parks, are already in place, providing a solid foundation for future residential projects [12]

Summary of Key Points from the Conference Call Industry Overview - The real estate market in 2025 experienced an overall decline of 10.8% in the first half, with some state-owned enterprises like China Resources and China Merchants growing over 30%, indicating increased industry differentiation and significant market pressure [1][3] - Only three companies surpassed 100 billion in sales, namely Poly, Greentown, and China Overseas, while seven companies exceeded 50 billion, showing a slight decrease in industry concentration [1][4] Sales and Market Performance - In June 2025, the sales of the top 100 real estate companies increased by 14.7% month-on-month, but the year-on-year decline reached 22.8%, indicating persistent market pressure [3] - The average sales rate in June 2025 was 42%, up 13 percentage points from the previous year, driven by new regulatory products that significantly improved market absorption [1][8] Supply and Demand Dynamics - The supply of new properties in 30 key cities decreased by 28% year-on-year, with first-tier cities experiencing a notable drop in supply [1][5] - The transaction volume in these cities fell by 26% year-on-year, with first-tier cities like Beijing and Shanghai seeing significant declines [5][6] Regional Market Insights - First-tier cities showed varied performance; Shanghai and Shenzhen faced substantial declines in transaction volumes, while Beijing maintained slight growth due to last year's high supply [6] - Second and third-tier cities experienced a 7% month-on-month decline and a 26% year-on-year decline, although some cities like Tianjin and Wuhan saw a recovery in transactions due to new regulatory products [7] Inventory and Investment Trends - The total inventory in 30 major cities decreased by 9.6% year-on-year, but over half of these cities saw an increase in the absorption cycle, indicating ongoing inventory pressure [10] - Private real estate companies have shown increased willingness to invest in land, with land acquisition amounts doubling year-on-year, suggesting structural investment opportunities in the market [9] Future Market Outlook - The second half of 2025 is expected to be challenging, with the third quarter typically being a low season for sales, while the fourth quarter may see a significant year-on-year decline due to high base effects from the previous year [15] - The competitive landscape in the real estate sector may change, with new entrants potentially emerging as market conditions evolve [22] Additional Insights - The second-hand housing market is under significant pressure, with a projected annual decline of nearly 10% [2][12] - The land market showed increased activity in June, but the enthusiasm in core cities has cooled, with fewer high-priced land deals [14][18] This summary encapsulates the critical insights from the conference call, highlighting the current state and future outlook of the real estate industry.

Core Viewpoint - The implementation of the national standard "Residential Project Specification" marks a significant shift in the real estate industry, emphasizing the need for quality housing and setting new expectations for developers [1][24]. Group 1: Industry Changes - The new standards cover various aspects of residential projects, from height and sunlight to noise levels, indicating a comprehensive approach to improving living conditions [1]. - The demand for "good houses" is rapidly influencing supply, pushing developers to adapt to new consumer expectations and regulatory requirements [1][24]. Group 2: Company Innovations - Longfor's Dragon Smart Manufacturing has successfully delivered multiple residential projects, showcasing different interpretations of "good houses" through innovative construction techniques [2][3]. - The use of virtual construction and AI algorithms in projects like Chengdu Zhongtie Zhuozhu has led to a 20% acceleration in the construction cycle and a 90% reduction in change orders, translating cost savings into quality improvements [3][18]. Group 3: Market Dynamics - Despite overall market fluctuations, certain cities and projects have seen significant success, driven by strong product offerings that meet consumer needs [4][5]. - The launch of the Zhongyuan Song project in Zhengzhou, which sold out rapidly, demonstrates the effectiveness of tailored design and customer engagement in driving sales [5][7]. Group 4: Product Development - The concept of "fourth-generation housing" has gained traction, allowing for greater usable space and functionality within residential units, appealing to modern consumer preferences [8][10]. - Longfor's projects, such as Guangzhou Central Jing Song, have integrated innovative design elements that enhance living experiences, showcasing the company's commitment to quality and customer satisfaction [10][11]. Group 5: Strategic Positioning - Longfor has positioned itself as a leader in the "good house" movement, leveraging its extensive experience and innovative methodologies to meet evolving market demands [13][25]. - The company's approach combines advanced technology, data-driven insights, and a focus on sustainability, aligning with the broader industry trend towards higher living standards [25].

Core Insights - The Kunming real estate market experienced a decline in transaction volume but an increase in prices, driven by the sales of upgraded residential products with zero public area [1][3] - The first fourth-generation residential project, Yicheng·Danxia Cuiyu, launched with an average transaction price exceeding 20,000 yuan per square meter [1][10] - The latest LPR remained unchanged, with the one-year LPR at 3.1% and the five-year LPR at 3.6% [15] Market Performance - Last week, Kunming's real estate market saw a total supply of 13,100 square meters, a 17% decrease week-on-week, while transactions reached 51,900 square meters, a slight 3% decline [1] - The average transaction price was approximately 13,341 yuan per square meter, reflecting a 4% increase compared to the previous week [1] - The top-selling fourth-generation residential project, Bangtai·Guanyun, achieved a sales amount of about 78 million yuan, with an average transaction price of approximately 18,892 yuan per square meter [3] Project Launches - The Yicheng·Danxia Cuiyu project sold 190 high-rise units with a total sales of 350 million yuan during its initial launch, achieving a take-up rate of about 24% [5][10] - The project emphasizes zero public area and features a fully intelligent community, integrating advanced technology with high-quality residential offerings [12] - Another project, Zhuoyue Dianchi Qingcui A3, launched 126 units with a take-up rate of approximately 41% and an average transaction price between 10,500 and 12,000 yuan per square meter [13] Land Transactions - Only one commercial land parcel was sold last week, measuring approximately 23.43 acres, acquired by Kunming Rail Transit Group for 86.22 million yuan, with a floor price of about 3,450 yuan per square meter [5] Policy Updates - The new housing purchase subsidy policy was implemented across five districts in Kunming, allowing for refunds up to 30,000 yuan [15]