Core Viewpoint - Lei Jun, the founder of Xiaomi, has taken to social media to clarify misinterpretations of his statements regarding Xiaomi's automotive strategy, emphasizing that safety is a fundamental priority for Xiaomi cars [1][5][10] Group 1: Public Relations and Media Response - Xiaomi's automotive division has faced significant public scrutiny throughout the year, including controversies surrounding the Xiaomi SU7's design and performance [6][10] - Lei Jun's recent statements indicate a shift from a previously passive approach to a more confrontational stance against negative media narratives [5][10] - The ongoing negative publicity has led to claims that the order pool for the Xiaomi SU7 is dwindling, with reports suggesting only about 20,000 orders remain [8][10] Group 2: Sales Performance and Market Impact - Despite recent sales declines attributed to negative media coverage, Xiaomi's overall sales for October exceeded 40,000 units [10] - The stock price of Xiaomi has been on a downward trend, dropping 22% since early September, with a closing price of HKD 42.36 on November 14 [12] - The potential departure of Xiaomi's public relations head, Wang Hua, could signal a strategic shift in the company's marketing and public relations approach [12] Group 3: Marketing Strategy and Brand Image - Xiaomi's marketing relies heavily on Lei Jun's personal brand and the loyalty of its fanbase, which can amplify both positive and negative perceptions [14][16] - The company faces challenges in managing its public image amidst aggressive competition and negative campaigns from rival entities [18] - Lei Jun has called for resistance against online smear campaigns, indicating a need for a more robust and systematic public relations strategy [18]