Core Points - The article discusses the ongoing challenges faced by Xibei, a Chinese restaurant chain, in the wake of a public relations crisis related to its food safety and transparency issues [1][2][14] - Xibei has implemented changes to its menu and cooking practices, including the use of non-GMO soybean oil and in-house preparation of certain dishes, but customer traffic remains low [1][3][14] - The public's reaction to Xibei's situation reflects broader concerns about high-priced dining, food safety, and the transparency of information provided by restaurants [2][14] Summary by Sections Operational Changes - Xibei has modified nine core dishes to be prepared on-site and has switched to non-GMO soybean oil for cooking [1] - As of September 29, only one of the nine planned changes, the yellow rice cake, had not been completed [1] - The restaurant chain is actively recruiting staff to manage the increased operational demands due to these changes [10] Customer Experience - During a recent visit, Xibei's customer occupancy was around 10%, significantly lower than competitors in the same mall [3][4] - Despite promotional efforts, such as offering 100 yuan dining vouchers, customer turnout has not improved [5] - Customer feedback indicates a mix of loyalty and dissatisfaction, with some willing to return while others express disappointment in service quality [6][11] Employee Sentiment - Employees exhibit caution and uncertainty regarding the company's direction and customer interactions, reflecting the overall tense atmosphere within the restaurant [8][12] - Staff training has increased, focusing on operational details, but employees feel pressure to avoid mistakes [9][12] Public Relations and Market Perception - The public's scrutiny of Xibei has intensified, with the company struggling to effectively communicate with customers [2][14] - The crisis has highlighted a disconnect between Xibei's pricing and perceived value, leading to a sense of betrayal among customers [14][15] - Experts suggest that the focus should shift from punitive measures against Xibei to fostering a healthier dialogue about industry standards and practices [15]

聊聊"3女子带4孩多次续面"事件。 既是"续面事件"，那么"续面规则"应该是整个事件的绝对核心。 然而，观察舆情你会发现，"续面规则"在公众言论里的存在感相当孱弱。大家在发表看法和言论（AKA一通骂人），以及动手惩戒（AKA打差评和举 报）的时候，"续面规则"显然不是什么要紧的依据。 知道一条"规则"不难。准确判断公众怎么看待规则，如何理解规则，准确判断什么因素出现就能让规则靠边站，才是公关的能力。 借助这个案例，再次讨论社会舆论的评价方式。 01 事情并不复杂。 河南电视台民生频道《大参考》记者联系到女顾客和店老板进行实地求证，8月13日晚上7点多，3名成年女子带着4名儿童，进入郑州一家饸饹面馆，共计 消费140.58元，点了两个凉菜、涮牛肚、一碗饸饹面，团购了十个羊肉串。 就餐过程中，共计续面2次，第一次大人续面，第二次小孩续面。 在第二次续面时，厨师询问小孩几人吃饭，导致小孩受到委屈，双方产生误解，大人去找老板沟通，双方发生争吵。 随后几天，顾客和店家都开启了"输出模式"，都在接受媒体采访，都在晒证据，都在发视频，都觉得自己没错，都在准备起诉……应该和解无望。 "免费续"服务，针对的是单个个体，不应该被 ...