Core Viewpoint - The recent controversy surrounding Xibei's public relations efforts has drawn significant attention, particularly following a video that sparked widespread ridicule on social media, leading to discussions about the company's communication strategies and customer interactions [1][3][9]. Group 1: Incident Overview - A video titled "I gave an old man a bowl of soup, and the old man wanted to give me a Beijing apartment" was released by Xibei, which has led to extensive online criticism and mockery [1][3]. - The video features Liu Mouxia, a former manager at Xibei's Beijing store, recounting an encounter with a customer from Inner Mongolia who offered her an apartment in exchange for a bowl of soup, which she declined [5][6]. - The video was initially shared on Xibei's official WeChat account, which is intended for internal communication among employees, and the company confirmed the story's authenticity [5][11]. Group 2: Public Reaction - The narrative in the video has been described by netizens as "absurd" and "unbelievable," with many expressing disbelief over the situation [7][9]. - Following the backlash, Xibei's public relations efforts have been criticized as ineffective, with users calling for a halt to emotional manipulation in marketing [11][12]. - Xibei has faced additional scrutiny for other emotional stories shared in their communications, which have also been met with skepticism from the public [12]. Group 3: Company Response and Actions - In response to the negative feedback, Xibei has taken steps to address customer concerns, including launching a promotional campaign offering 100 yuan dining vouchers to customers [15]. - The company has also issued an apology and announced plans to adjust its operations by October 1, 2025, to improve food safety and inventory management [18].

Core Viewpoint - The recent public relations incident involving Xibei has drawn significant attention, particularly regarding a video that claims a customer offered a house in exchange for a bowl of soup, which has been met with skepticism and ridicule from the public [1][10]. Summary by Sections Incident Overview - A video titled "I gave the old man a bowl of soup, and the old man wanted to give me a house in Beijing" was released by Xibei's official WeChat account, leading to widespread criticism and mockery online [1][6][10]. Customer Interaction - The video features Liu Mouxia, a former manager at Xibei's Beijing store, recounting an encounter with a customer from Inner Mongolia who, after multiple visits, offered her a one-bedroom apartment as a gesture of gratitude when he planned to move to a nursing home [9][10]. Public Reaction - The narrative has been labeled as "absurd" and "abstract" by netizens, with many questioning its authenticity and expressing disbelief at the story's plausibility [9][10][17]. Previous PR Issues - Xibei has faced multiple public relations challenges, including a recent article about a child named Mao Mao that was criticized for its emotional manipulation, leading to its removal after backlash [12][17]. Promotional Activities - In response to the negative publicity, Xibei launched a promotional campaign offering 100 yuan dining vouchers to customers, which was humorously noted by the public as being equivalent to only a few buns due to previous pricing controversies [19]. Future Plans - Xibei has announced plans to adjust its operations by October 1, 2025, in collaboration with suppliers to ensure food safety and improve inventory turnover [23].