公募基金售后服务
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晨星赋能国信证券打造“鑫智诊”,探索公募基金售后服务新模式
Morningstar晨星· 2025-12-11 01:05
Core Viewpoint - The article discusses the launch of the "Xinzhi Diagnosis" tool by Guosen Securities in collaboration with Morningstar, aimed at addressing the challenges faced by investors in managing their mutual fund accounts, particularly the issue of "pre-investment enthusiasm and post-investment coldness" [1]. Group 1: Pain Points - Traditional fund diagnostics are limited to individual product performance reviews, failing to assess risk and allocation from an overall account perspective. The "Xinzhi Diagnosis" tool effectively addresses the difficulty of account analysis [3]. - The tool allows for one-click aggregation of all holdings, enabling investors to conveniently and accurately summarize their mutual fund holdings across the market, thus achieving a comprehensive overview of personal fund assets [5]. - It provides in-depth analysis of underlying assets, utilizing Morningstar's global database to identify and penetrate the underlying holdings of users, rather than simply aggregating based on fund categories [6]. Group 2: Professional Empowerment - The "Xinzhi Diagnosis" tool leverages the KYP (Know Your Portfolio) module from Morningstar's advisory solutions, which includes two core capabilities: - Morningstar's holding transparency analysis, which offers multi-dimensional data analysis [8]. - Synchronization with personal E-accounts to enable comprehensive platform-wide holding analysis [10]. Group 3: Value Creation - The collaboration between Morningstar and Guosen Securities aims to explore a new model for post-sale service in public mutual funds. By combining Morningstar's innovative tools with Guosen's professional team, the service enhances the value chain from product to solution to service [12]. - This service is designed from the buyer's perspective, allowing investors to navigate the challenges and difficulties encountered during the fund investment process with greater ease [12].
国信证券联合晨星资讯,推出“鑫智诊”全账户基金诊断工具
Morningstar晨星· 2025-12-04 01:05
Core Viewpoint - The launch of the "Xin Zhi Zhen" full-account fund diagnosis tool by Guosen Securities in collaboration with Morningstar marks a significant breakthrough in the post-sale service sector of public funds, aiming to assist investors in their fund investments [1][3]. Group 1: Investor-Centric Approach - Guosen Securities and Morningstar are jointly exploring new models for post-sale services in public funds, focusing on investor needs and leveraging innovative tools and professional teams [3]. - Guosen Securities is a large national comprehensive securities company with over 10,000 employees, excelling in client service capabilities and holding qualifications for public fund advisory services [3]. Group 2: Features of "Xin Zhi Zhen" - "Xin Zhi Zhen" addresses investor issues by allowing the import of E-account files for more accurate and convenient holding information retrieval [5]. - The tool provides a comprehensive analysis of user holdings, utilizing a unified global stock industry classification system for consistent categorization and evaluation [6]. Group 3: Comprehensive Service System - Participants in the "Xin Zhi Zhen" service receive an account diagnosis report and have the opportunity to access designated fund advisory services from Guosen Securities, tailored for public fund investors [7]. - The service combines online and offline approaches to create a more complete post-sale service system for public funds, enhancing the overall investor experience [7].
国信证券联合晨星资讯,推出“鑫智诊”全账户基金诊断工具
Zhong Guo Zheng Quan Bao· 2025-12-02 08:28
Core Viewpoint - Guosen Securities has launched the "Xinzhi Diagnosis" full-account fund diagnosis tool in collaboration with Morningstar, marking a significant breakthrough in the post-sale service of public funds, aimed at assisting investors in their fund investments [1][3]. Group 1: Investor-Centric Approach - The collaboration between Guosen Securities and Morningstar aims to explore new models for post-sale services in public funds, focusing on investor needs [2]. - Guosen Securities is a large national comprehensive securities company with over 10,000 employees, excelling in client service capabilities and holding pilot qualifications for public fund advisory services [2]. Group 2: Features of "Xinzhi Diagnosis" - "Xinzhi Diagnosis" allows for the import of E-account files, making it easier and more accurate for investors to access their holding information [4]. - The tool provides a comprehensive account diagnosis report that penetrates user holdings at a deeper level, utilizing Morningstar's global stock industry classification system for consistent analysis across different countries and regions [5]. Group 3: Service System and Support - Investors using "Xinzhi Diagnosis" not only receive a diagnosis report but also have the opportunity to access designated share advisory services from Guosen Securities' fund advisory brand, "Guosen Xinzhi Investment" [6]. - The service is designed to provide tailored support for public fund investors, combining online and offline resources to create a more comprehensive post-sale service system [6][7]. Group 4: Strategic Positioning - The launch of "Xinzhi Diagnosis" represents an important strategic move for Guosen Securities in the buy-side advisory service sector, aiming to provide systematic professional services to a broader range of public fund investors [7].