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晨星赋能国信证券打造“鑫智诊”,探索公募基金售后服务新模式
Morningstar晨星· 2025-12-11 01:05
Core Viewpoint - The article discusses the launch of the "Xinzhi Diagnosis" tool by Guosen Securities in collaboration with Morningstar, aimed at addressing the challenges faced by investors in managing their mutual fund accounts, particularly the issue of "pre-investment enthusiasm and post-investment coldness" [1]. Group 1: Pain Points - Traditional fund diagnostics are limited to individual product performance reviews, failing to assess risk and allocation from an overall account perspective. The "Xinzhi Diagnosis" tool effectively addresses the difficulty of account analysis [3]. - The tool allows for one-click aggregation of all holdings, enabling investors to conveniently and accurately summarize their mutual fund holdings across the market, thus achieving a comprehensive overview of personal fund assets [5]. - It provides in-depth analysis of underlying assets, utilizing Morningstar's global database to identify and penetrate the underlying holdings of users, rather than simply aggregating based on fund categories [6]. Group 2: Professional Empowerment - The "Xinzhi Diagnosis" tool leverages the KYP (Know Your Portfolio) module from Morningstar's advisory solutions, which includes two core capabilities: - Morningstar's holding transparency analysis, which offers multi-dimensional data analysis [8]. - Synchronization with personal E-accounts to enable comprehensive platform-wide holding analysis [10]. Group 3: Value Creation - The collaboration between Morningstar and Guosen Securities aims to explore a new model for post-sale service in public mutual funds. By combining Morningstar's innovative tools with Guosen's professional team, the service enhances the value chain from product to solution to service [12]. - This service is designed from the buyer's perspective, allowing investors to navigate the challenges and difficulties encountered during the fund investment process with greater ease [12].
晨星中国招聘 | 产品经理、产品运营经理、大区销售总监
Morningstar晨星· 2025-09-18 01:06
Core Viewpoint - Morningstar is actively recruiting for key positions in its China business team to enhance its investment advisory solutions and drive user growth in the Chinese market [2][21]. Group 1: Product Manager - China Business Team - The role focuses on developing localized investment advisory solutions based on global expertise and local market needs, involving user research and product optimization [2][3]. - Responsibilities include conducting in-depth research on domestic and international investment advisory trends to inform product strategy and continuous improvement of solutions [3]. Group 2: Product Operations Manager - Fund Advisory - This position is responsible for enhancing user experience and satisfaction through direct engagement with clients, identifying their needs, and optimizing existing product features [7][10]. - The role requires collaboration with various teams to ensure product delivery and market strategy execution, aiming for sustained growth in the Chinese market [6][10]. Group 3: Regional Sales Director - The focus is on developing new clients and deepening relationships with existing ones to achieve sales targets, while ensuring that product offerings meet market demands [15]. - The role involves active participation in financial events to discover potential clients and requires a strong understanding of client investment needs [15]. Group 4: Company Overview - Morningstar, Inc. is a leading global investment research firm, providing data and analysis on various investment products, with approximately $338 billion in assets under management and advisory as of December 31, 2024 [18]. - The company operates in 33 markets worldwide, offering services to individual investors, investment advisors, and institutional clients [18].