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公园市集
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Core Insights - The "park market" model is gaining popularity, characterized by low barriers, strong experiences, and high integration, significantly enhancing consumer frequency and spending [2][3][4] Group 1: Consumer Engagement - Events like the Shanghai Zhongshan Park commodity exhibition and the Beijing Ditan Book Fair have seen impressive attendance and sales, with the latter attracting 550,000 readers and achieving over 90 million yuan in book sales [3][4] - The Chengdu People's Park received 8.5 million visitors last year, with 70% being tourists, indicating the park's dual appeal to locals and visitors [2] Group 2: Market Trends - The integration of diverse business formats in park markets is activating consumer potential, with cultural consumption and lifestyle purchases being key drivers [2][3] - The success of park markets is being replicated across various regions, with cities like Linyi and Hangzhou hosting numerous events that attract millions of participants [3][4] Group 3: Challenges and Opportunities - The park market faces challenges such as avoiding homogenization and managing high operational costs, which include venue fees and setup expenses [4][5] - Emphasizing local characteristics and balancing environmental sustainability with commercial interests are crucial for the long-term development of park markets [5]