Workflow
六座家用SUV
icon
Search documents
还没等来「Model Y 杀手」,特斯拉就掀桌子了
3 6 Ke· 2025-07-18 09:25
Core Insights - The Model Y continues to dominate the SUV market despite competition, with no significant impact on its sales from newly launched competitors [2][4] - Tesla's global vehicle deliveries are projected to decline for the first time in over a decade, with a slight decrease of 1.1% in 2024 compared to 2023 [4] - The Chinese market remains a bright spot for Tesla, with a record sales figure of over 657,000 units in 2024, marking an 8.8% year-on-year growth [4] Model Y L Introduction - Tesla plans to launch a new Model Y L designed specifically for the Chinese market, featuring a three-row, six-seat configuration [5][25] - The Model Y L's dimensions are 4976mm in length, 1920mm in width, and 1668mm in height, with a wheelbase of 3040mm, making it larger than the standard Model Y [7][18] - The Model Y L aims to address the demand for more space among Chinese families, moving away from a purely tech-focused design to meet practical needs [6][25] Market Trends - The six-seat SUV configuration is gaining popularity among consumers, with over 60% of families in the 300,000 to 500,000 yuan budget preferring this layout [28][30] - The shift towards six-seat SUVs reflects changing family structures and consumer preferences, particularly in light of China's two-child and three-child policies [30][34] - Competitors like Li Auto and others have successfully adopted the six-seat design, indicating a broader industry trend [26][33] Competitive Landscape - The Model Y L is positioned as a potential alternative to the Model X, with similar dimensions and features, but at a more accessible price point of around 350,000 to 400,000 yuan [22][35] - Tesla's strategy of modifying the existing Model Y to create the Model Y L allows for lower development costs while targeting a larger market segment [35][36] - The introduction of the Model Y L is seen as a response to the increasing competition in the Chinese electric vehicle market, particularly in the family-oriented SUV segment [36]