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分众传播时代呼唤“共通文本”(坚持“两创”·关注新时代文艺)
Ren Min Ri Bao· 2025-05-19 22:01
Core Viewpoint - The article discusses the challenges of finding common cultural texts in a fragmented media landscape, emphasizing the importance of shared artistic works for collective imagination and values [2][4][6]. Group 1: Reasons for Fragmentation - The phenomenon of fragmented cultural consumption is attributed to three main limitations: model limitations, scale limitations, and speed limitations [3]. - Model limitations arise from echo chamber effects and algorithmic recommendations that reinforce existing preferences, leading to cognitive closure [3]. - Scale limitations refer to the exponential growth of cultural production, making it impossible for individuals to engage with a significant portion of available content [3]. - Speed limitations highlight the accelerated cultural consumption cycles, where works quickly fade from popularity, reducing the likelihood of lasting cultural impact [3]. Group 2: Positive Aspects of Fragmentation - The diversification of artistic creation and dissemination is a result of advanced technology, allowing for a wider variety of content that resonates with individual tastes [4]. - This fragmentation fosters creativity and provides space for personalized expressions, contributing to the flourishing of various art forms [4]. Group 3: Strategies for Rebuilding Common Texts - To rebuild common cultural texts, a rich and vibrant cultural environment is essential, encouraging diverse and grassroots creative expressions [5]. - Engaging with technology is crucial for understanding the broader cultural landscape, as creativity increasingly intersects with technological advancements [5]. - Promoting cultural connections and understanding across different genres and forms can help bridge the gaps between isolated cultural "islands" [5]. Group 4: Future Directions - The focus should be on creating new classics that resonate with contemporary emotions while being rooted in cultural traditions [6]. - Educators play a vital role in facilitating connections and understanding among students, helping them explore a broader cultural world [6]. - The future of common texts may consist of a network of diverse works that create a shared emotional map, enriching the collective cultural experience [6].