Core Insights - The hair health service industry in China is experiencing rapid growth, yet the leading company, Yonghe Medical, is facing a decline in performance, highlighting a stark contrast to the booming market potential [1][4]. Industry Overview - The Chinese hair health market has expanded from 58.29 billion RMB in 2020 to 79.55 billion RMB in 2023, with projections to reach 116.54 billion RMB by 2028 [2]. - The hair transplant market is expected to grow at an annual rate of nearly 30%, with a forecasted market size of over 30.4 billion RMB by 2028 [2]. Market Demand - A significant driver of market growth is the large population suffering from hair loss, which reached 250 million in 2020, with a market penetration rate of only 0.21% for hair transplant surgeries [3]. - The number of hair loss patients is projected to exceed 343 million by 2026, indicating a substantial supply-demand gap [3]. Company Performance Challenges - Yonghe Medical's revenue has declined by 4.22% year-on-year, with a drop in average spending per customer from 22,987 RMB to 19,761 RMB for hair transplant services [5]. - The company has experienced a significant loss of talent, with the number of doctors decreasing from 350 to 242, a drop of over 30% [6]. Marketing and Operational Efficiency - Yonghe Medical has struggled with high marketing costs, spending 3.81 billion RMB in the first half of 2025, which has not translated into effective customer acquisition [9]. - The company has seen stagnation in store expansion, with only a slight increase in the number of medical institutions from 54 to 63 since its IPO [10]. Strategic Directions - The company aims to tap into the low-ticket hair care service market to create a high-frequency consumption model, potentially increasing the revenue share of medical-grade hair care services to over 50% in the next three years [12]. - There is a focus on the female market, with strategies to cater to aesthetic needs and enhance service quality to attract more female customers [14]. - Yonghe Medical plans to address the younger demographic by offering early intervention products for initial hair loss, which could help build long-term customer relationships [15]. - The company is considering price adjustments and subsidies to lower consumer barriers and enhance market penetration [16]. - Optimizing store layouts and marketing strategies is essential to improve operational efficiency and reduce reliance on high-cost traditional marketing [17][18].

Core Viewpoint - The article emphasizes the importance of hair care and presents a specific product, RUYI herbal shampoo, as a solution for maintaining healthy and beautiful hair, particularly for those experiencing premature graying and hair loss [18][20][110]. Product Information - The RUYI herbal shampoo is made from plant extracts, including He Shou Wu, black fungus, and ginseng, which are known for their nourishing properties [65][88]. - The product has undergone rigorous quality checks and has been certified by the National Medical Products Administration, ensuring its safety for consumers [24][59]. Market Positioning - The shampoo is positioned as a premium product with a strong emphasis on natural ingredients, differentiating it from conventional hair dyes that may contain harmful chemicals [110][20]. - The pricing strategy is competitive, with promotional offers that make it more affordable for consumers, such as discounts for bulk purchases [43][119]. Consumer Benefits - The shampoo claims to provide multiple benefits, including deep cleaning, moisturizing, and nourishing the hair, which can lead to healthier and shinier hair over time [93][100]. - Users are encouraged to maintain consistent use for optimal results, as hair health improvements may take time [39][40]. Brand Development - The brand has invested significantly in research and development, employing over 70 top biologists and medical experts to ensure the effectiveness of its products [50][48]. - The company aims to build a loyal customer base by focusing on product quality and customer satisfaction, as evidenced by positive feedback and repeat purchases [60][18].

Core Viewpoint - The article emphasizes the growing concern over white hair among individuals, particularly in their 30s, and presents a natural hair care product, RUYI Black Hair Shampoo, as a solution to this issue. Group 1: Product Introduction - RUYI Black Hair Shampoo is formulated with plant extracts and does not contain harmful dyeing agents, making it safe for all users, including pregnant women [20][72][144] - The product includes traditional Chinese herbal ingredients such as He Shou Wu, black fungus, and ginseng, which are known for their nourishing properties [87][99][101] Group 2: Product Benefits - The shampoo claims to provide deep nourishment to hair follicles, promoting the growth of black hair and improving overall hair quality [26][90][97] - Users have reported visible improvements in hair color and texture after consistent use, with some experiencing new black hair growth from the roots [79][75][154] Group 3: Market Positioning - The product is competitively priced at 59 yuan for a 500ml bottle, with discounts available for bulk purchases, making it an attractive option for consumers [158][160] - The brand has invested significantly in research and development, employing over 70 top biologists and medical experts to ensure product efficacy [63][61] Group 4: Safety and Quality Assurance - The shampoo has passed rigorous safety tests and quality checks, ensuring it meets national standards for cosmetic products [151][153] - The pH level of the shampoo is neutral, indicating it is gentle on the scalp and hair, suitable for all ages [149][120]