东营破题"中度老龄化"挑战，制度创新引导47万老人释放消费需求 激活银发消费 托起幸福晚年 截至2023年底，东营60岁及以上老年人口47.42万人，老龄化率23.95%，较全国平均水平高出2个百分 点，已步入中度老龄化社会。这座人均GDP、人均可支配收入均居全省前列的城市，庞大的老年群体背 后，正孕育着一片广阔的银发消费"蓝海"。 山东作为全国养老服务消费补贴三个省级试点之一，在今年8月初启动全省养老消费补贴活动，东营表 现如何？今年6月，东营承办全省居家适老化改造集中宣传月启动仪式，发布适老化改造补贴政策，效 果又如何？ 在这片银发消费"蓝海"，记者一探东营作为。 政策布局 多维扶持点燃养老消费引擎 5000多元的助听器使用补贴后，只花了3000多元。"没想到换个助听器还能领政府补贴，这政策太实在 了！"近日，提起购买助听器的经历，东营区文汇街道牛庆元老人高兴不已。 补贴政策的刺激为商家带来了销量，智能辅助器具销售商陈建林喜笑颜开，"为了更好拉动销售，除了 政府补贴外，我们对高端款产品也推出了折扣，每单一共能为老人省下七八千块。" 自7月起，东营市启动2025年消费品以旧换新居家适老化改造补贴活动，将地面 ...

Group 1 - The core viewpoint of the article highlights the need to stimulate elderly consumption, particularly focusing on the "two insufficiencies" in the market: a lack of awareness regarding preventive consumption and insufficient recognition of service providers [1][2] - The "vibrant elderly" group, aged 60 to 70, is growing and has a strong demand for cultural and spiritual consumption, but this does not always translate into actual spending [1][4] - Recent initiatives in Shandong, such as the launch of the "2025 Shandong Elderly Service Consumption Promotion Year," aim to boost elderly service consumption through various supportive policies [1][2] Group 2 - Most elderly individuals prioritize essential consumption, often only seeking services after experiencing incidents, such as falls, which indicates a reactive rather than proactive approach to safety [2][6] - The elderly market in Shandong is characterized by a lack of awareness about available services and products, with many families only seeking assistance after an incident occurs [2][6] - The elderly population's family members, particularly children and grandchildren, play a significant role in elderly consumption, often purchasing products and services on behalf of the elderly [6][7] Group 3 - There is a growing demand for educational opportunities among the "vibrant elderly," with many expressing interest in attending senior universities, although access remains limited [4][5] - The exploration of "Internet + Senior University" models aims to provide more flexible learning experiences for the elderly, though challenges remain in technology adoption [5][6] - Basic needs such as meal services and bathing assistance are critical areas for enhancing elderly care services, suggesting that improving these offerings could stimulate broader consumption in the sector [7]