Core Insights - Mercedes-Benz is facing significant challenges due to global trade redefinitions, competition in China, and a prolonged electric vehicle transition [3][4] - The CEO emphasizes the intense competition in the Chinese market, likening it to a "Darwinian" struggle with over 100 manufacturers competing, leading to a decline in purchasing intent for high-end vehicles [3][4] - The company aims to balance market share and cash flow, avoiding a price war while focusing on product innovation and quality [3][4] Financial Performance - Mercedes-Benz reported a net profit of €2.7 billion (approximately ¥22.64 billion) in the first half of the year, a significant decline of 56% compared to €6.1 billion (approximately ¥51.16 billion) in the same period last year [4] - Total revenue decreased by 9% to €66.38 billion (approximately ¥656.74 billion) [4] Strategic Positioning - The company holds a strong balance sheet with over €30 billion (approximately ¥251.6 billion) in net liquid assets, allowing for investments in new technologies and products while monitoring market developments [5] - Mercedes-Benz is committed to maintaining its presence in the Chinese market, focusing on quality and safety as key brand attributes [4][5]