Core Points - Mercedes-Benz will continue to collaborate with the Palace Museum to promote cultural heritage restoration and youth education through innovative public welfare models [1][4] Group 1: Partnership and Initiatives - The Mercedes-Benz Star Wish Fund has established a public welfare strategic partnership with the Palace Museum since 2018, engaging in various projects including archaeological research of the Zaoban Office site [4] - In 2020, the archaeological research project of the Zaoban Office site was jointly launched by the Palace Museum's Archaeology Department and the Star Wish Fund, with approval from the National Cultural Heritage Administration [4] Group 2: Social Responsibility and Impact - This year marks the 15th anniversary of the Mercedes-Benz Star Wish Fund, which has been active in China since 2007, covering areas such as cultural heritage, environmental protection, road safety, and youth education, benefiting over 100 million people [5] - The company emphasizes a dual commitment to business responsibility and social responsibility in its development in China [5]

Core Viewpoint - Mercedes-Benz is undergoing its largest-ever layoff plan, with approximately 4,000 employees accepting severance packages, amid declining sales and performance challenges in the global market [1][2]. Group 1: Layoff and Cost-Cutting Measures - Mercedes-Benz has initiated a significant layoff plan, with around 4,000 employees accepting voluntary severance packages, including senior management receiving up to €500,000 (approximately 4.12 million RMB) in compensation [1]. - The company aims to save approximately €5 billion annually by 2027 through outsourcing decisions and not filling vacant positions, with a target of reducing production and fixed costs by about 10% [2]. - The layoffs are part of a broader strategy to address the company's poor sales performance, with a reported global sales decline of 12% year-on-year in Q3 2025 [2][3]. Group 2: Sales Performance - In Q3 2025, Mercedes-Benz's global sales reached 525,300 units, reflecting a 12% year-on-year decline, while year-to-date sales totaled 1,601,600 units, down 9% compared to the previous year [3]. - The company reported a significant drop in revenue, with total revenue for the previous year at €145.59 billion, down 4%, and a net profit decline of 28.4% to €10.4 billion [3][5]. - The Chinese market has been particularly challenging, with a reported revenue decline of 8.5% and a sales drop of 7.3% in 2024 [5]. Group 3: Controversial Operational Strategies - Mercedes-Benz has faced backlash for implementing paid features in its vehicles, such as charging for navigation services and unlocking hardware functionalities, which has led to customer dissatisfaction [6][8]. - The company’s strategy of monetizing software features has been criticized, with customers expressing confusion and frustration over additional charges for functionalities that are often standard in competing brands [10][12]. Group 4: Future Strategies and Market Position - Mercedes-Benz recognizes the intense competition in the Chinese market, with plans to launch 36 new models by 2027, including 17 electric vehicles, and to introduce 7 models specifically for the Chinese market [15][17]. - The company is also focusing on reducing local material costs in China by over 10% by 2027 and aims to decrease variable and fixed production costs by 20% [18]. - Despite the focus on electric vehicles, Mercedes-Benz plans to continue developing fuel-powered vehicles, emphasizing that smart technology can be applied to both electric and traditional vehicles [17][18].

Group 1 - Mercedes-Benz is implementing its largest-ever layoff plan, with approximately 4,000 employees having accepted severance packages, and senior management receiving up to €500,000 in compensation [2][3] - The severance package is designed with a gradient structure linked to job level and years of service, including an "accelerated bonus" to incentivize early decision-making [3] - The layoff plan primarily targets employees in engineering, administration, and IT, with the severance scheme initiated in April and applications open until March 2026 [3] Group 2 - The company aims to save approximately €5 billion annually by 2027 through outsourcing decisions, not filling vacant positions, and severance packages [3] - In March, Mercedes-Benz announced a "Sustainable Talent Program" focusing on restructuring based on new products, technologies, and core competencies while ensuring social responsibility during the transition [4] - The company plans to reduce production and fixed costs by about 10% by 2027, with a production cut of 100,000 vehicles at its German factories [4] Group 3 - In the third quarter, Mercedes-Benz reported global sales of 525,300 units, reflecting a year-on-year decline of 12% and a quarter-on-quarter decline of 4% [5] - Cumulatively, the sales for the first three quarters amounted to 1,601,600 units, representing a year-on-year decrease of 9% [5]

Core Points - Mercedes-Benz is implementing its largest-ever layoff plan, with approximately 4,000 employees accepting voluntary departure packages [1] - The compensation packages are designed with a gradient structure based on job level and years of service, including an "acceleration bonus" [1] - The transformation plan began in April and opened applications to around 40,000 employees [1] - Originally, employees had job security until 2034, but the company is using economic compensation to persuade many to leave voluntarily [1] - By 2027, Mercedes-Benz aims to save approximately €5 billion annually through outsourcing decisions, not filling vacant positions, and severance payments [1]

Core Viewpoint - The exhibition "Carved Mercedes: Colorful Journey in Beijing" merges traditional Chinese art with modern automotive design, showcasing a cultural dialogue inspired by the ancient text "Shan Hai Jing" [1][3]. Group 1: Exhibition Overview - The exhibition is inspired by the ancient Chinese text "Shan Hai Jing" and features works by renowned contemporary artist Lu Xue, who is the president of the Chinese Paper-Cutting Association [3]. - It marks the first time that carved art has been applied to the body of a Mercedes vehicle, breaking traditional artistic presentation forms [3]. - The exhibition includes three thematic series: "Mythical Beasts," "Plants," and "Mountains," inviting legendary creatures from "Shan Hai Jing" to engage with contemporary audiences [3]. Group 2: Cultural Significance - The collaboration represents an important attempt by Mercedes to localize its brand culture and deepen emotional connections with the audience [4]. - The exhibition has received positive feedback from cultural figures, highlighting the fusion of Chinese craftsmanship and Western industrial civilization as a significant cultural exchange [9]. - It serves as an innovative model for the living inheritance of intangible cultural heritage and the localization of international brands [9]. Group 3: Artistic Experience - The exhibition features a special recitation of the poem "Shui Diao Ge Tou," enhancing the Eastern aesthetic experience [12]. - Attendees can experience the dynamic representation of mythical beasts on the vehicle surfaces and the harmonious integration of plant patterns with automotive curves [12]. - The exhibition aims to convey a cultural message that tradition is never far away and can resonate with contemporary times through modern mediums [12].

Group 1 - Europe's comfortable lifestyle has been supported by three main pillars: Russian energy, American military presence, and Chinese investment [2] - The EU has historically relied on Russia for energy, with 40% of natural gas and over 25% of oil coming from Russia, leading to lower manufacturing costs in Germany compared to China [6][8] - The Nord Stream pipeline explosion in 2022 significantly increased energy prices in Germany, causing major companies like BASF to shut down operations [6] Group 2 - The U.S. military presence in Europe has allowed countries to allocate funds to social welfare instead of defense, with Germany spending only 1.5% of its GDP on military [8] - European companies have benefited greatly from the Chinese market, with significant sales of vehicles and luxury goods, but are now facing increased competition from Chinese electric vehicles and solar products [9] - The ongoing Ukraine conflict has led to a decline in manufacturing and increased social unrest in Europe, with strikes and protests over wages and retirement age [11] Group 3 - Europe is now confronted with the need to increase military spending by €300 billion annually while also facing challenges from China's industrial advancements [12] - The shift in global dynamics requires Europe to become more self-reliant, as the support from its traditional pillars is diminishing [12]

Group 1 - The article discusses the contrasting brand endorsement philosophies of two iconic figures, Aaron Kwok and Jackie Chan, highlighting how their unique approaches reflect broader commercial truths [7]. - Aaron Kwok's endorsements span various industries, from fashion to technology, showcasing a blend of artistic and commercial success, while maintaining a timeless appeal [3][8]. - Jackie Chan, despite being labeled a "brand killer," has created significant commercial success through his endorsements, illustrating the unpredictable nature of market dynamics [5][8]. Group 2 - The analysis emphasizes that the longevity of a brand is influenced by internal factors such as supply chain resilience and market sensitivity, rather than solely by celebrity endorsements [8]. - Both celebrities represent different aesthetic values in brand endorsement, yet they converge on the idea that quality is essential for a brand's enduring success [8].

Core Viewpoint - Mercedes-Benz emphasizes the importance of deepening its roots in China and adopting a "more Chinese" approach as a strategic choice to navigate the global automotive industry's transformation [1][2] Group 1: Localization and Innovation - Mercedes-Benz has committed to long-term investment in technology and innovation, integrating cost advantages from the Chinese supply chain into its R&D system [1] - China is not only a key market for Mercedes-Benz but also a crucial base for global R&D and innovation, with significant local initiatives such as the establishment of Beijing Benz and the expansion of R&D centers in Beijing and Shanghai [1] - The company aims to develop innovative products and technologies in collaboration with Chinese partners, catering to local customer needs while also benefiting global markets [1] Group 2: Customer-Centric Approach - Chinese customers are open-minded and eager to try new technologies, which drives Mercedes-Benz's innovation, particularly in digital experiences and smart cockpit features [1] - The new electric GLC SUV, launched at the Munich Auto Show, will feature tailored driving assistance and digital experiences specifically designed for Chinese customers [1] Group 3: Balancing Long-term and Short-term Strategies - Mercedes-Benz maintains a long-term strategy while being cautious in short-term decision-making to avoid resource waste and protect brand value [2] - The next three years are expected to be a period of intensive new product launches for Mercedes-Benz globally, reflecting its commitment to innovation [2] - The company recognizes the value of Chinese talent and innovation, which has significantly contributed to its development and future direction [2]

Core Viewpoint - Multiple Mercedes-Benz dealerships have been closed due to the termination of their authorization by the company, impacting customers' ability to use purchased maintenance packages [3][5][8]. Group 1: Dealership Closures - Several Mercedes-Benz dealerships, including those in Beijing and Zhejiang, have been reported as closed, with the official termination of authorization set for various dates in 2025 [5][6]. - The closures are part of a broader strategy by Mercedes-Benz to reduce its dealership network, with plans to cut over 100 dealerships in China [13]. Group 2: Impact on Customers - Customers who purchased maintenance packages from the closed dealerships will not be able to use these services, which poses a significant inconvenience [8]. - Similar issues are being faced by Audi and BMW customers, indicating a wider trend in the automotive industry regarding dealership closures and service availability [9][12]. Group 3: Financial Performance - Mercedes-Benz reported a decline in both revenue and profit for 2024, with total revenue at €145.59 billion, down 4.5%, and net profit at €10.4 billion, down 28.4% [17]. - In the first half of 2025, the company experienced an 8.6% drop in sales revenue, totaling €66.38 billion, and a 55.8% decrease in net profit [19]. Group 4: Market Challenges - The CEO of Mercedes-Benz highlighted intense competition in the Chinese automotive market, describing it as "Darwinian" with over 100 participating companies, leading to aggressive price reductions that harm all manufacturers [20]. - The sales of electric vehicles remain low, with pure electric vehicles accounting for only 8.4% of total sales, indicating challenges in meeting electrification targets [19].

Core Insights - Mercedes-Benz is facing significant challenges due to global trade redefinitions, competition in China, and a prolonged electric vehicle transition [3][4] - The CEO emphasizes the intense competition in the Chinese market, likening it to a "Darwinian" struggle with over 100 manufacturers competing, leading to a decline in purchasing intent for high-end vehicles [3][4] - The company aims to balance market share and cash flow, avoiding a price war while focusing on product innovation and quality [3][4] Financial Performance - Mercedes-Benz reported a net profit of €2.7 billion (approximately ¥22.64 billion) in the first half of the year, a significant decline of 56% compared to €6.1 billion (approximately ¥51.16 billion) in the same period last year [4] - Total revenue decreased by 9% to €66.38 billion (approximately ¥656.74 billion) [4] Strategic Positioning - The company holds a strong balance sheet with over €30 billion (approximately ¥251.6 billion) in net liquid assets, allowing for investments in new technologies and products while monitoring market developments [5] - Mercedes-Benz is committed to maintaining its presence in the Chinese market, focusing on quality and safety as key brand attributes [4][5]