北京博瑞祥驰奔驰中心总经理王然 2025年9月20日，一场跨越工业制造与东方神话的艺术大展"镂绘奔驰・京彩同行"在北京博瑞祥驰奔驰中心开幕。展览以中国古籍《山海经》为灵感， 由镂绘艺术代表人物卢雪创作，将非遗剪纸艺术与现代汽车工业完美交融，为观众呈现出一场贯通东西的文化对话。 本次展览灵感源自中国上古奇书《山海经》，由中国当代镂绘艺术代表人物、中国艺术剪纸协会会长卢雪女士主导创作。突破传统艺术呈现形式，首次 将镂绘作品运用于奔驰车身。卢雪女士深耕非遗现代化转型四十载，以"神兽篇"、"植物篇"和"山海篇"三个主题系列，邀请《山海经》中的传奇生物"走出 典籍"，与当代观众展开跨时空对话。其中尤为引人注目的是以神兽"驺吾"为主题创作的定制车衣，其日行千里的祥瑞意象与奔驰的文化基因相得益彰，形 成传统与现代、东方与西方的美学共鸣。 在跨界融合的背后，是品牌与文化双向奔赴的深层意图。北京博瑞祥驰奔驰中心总经理王然表示，此次合作是奔驰探索品牌文化本土化、深化情感联结 的重要尝试。内训师王龙山则从品牌百年工艺历程出发，强调了奔驰持续推动文化融合的创新基因。 中国当代镂绘艺术代表人物、中国艺术剪纸协会会长卢雪 资深媒体人、北 ...

【改写版】 过去三十年，欧洲人仿佛生活在童话世界里——每天工作不到8小时，每年带薪休假动不动就一个月，从摇篮到坟墓的福利保障让人羡慕。但揭开这层光鲜 外衣，你会发现欧洲的舒适生活其实是站在三个巨人肩膀上的：俄罗斯的能源、美国的枪杆子和中国的钱袋子。如今这三大支柱各怀心思，欧洲的好日子开 始摇摇欲坠。 北约体系下，6万美军常年驻守欧洲，美国人承担七成军费开支。德国军费占比仅1.5%，省下的钱全变成社会福利——瑞典父母能休480天带薪产假，芬兰 大学生每月白拿5500元补助。这种安全外包模式让欧洲安心搞经济，直到特朗普拍桌子要钱，欧洲人才发现没了美国保护伞，自己连一周防空都维持不了。 中国市场的黄金十年 当奔驰4S店在中国遍地开花时，欧洲企业赚得手软。大众每卖三辆车就有一辆销往中国，瑞士名表过半被中国买家收走。中国不仅是提款机，更是技术试 验场——空客A320对华报价比疫情前还低12%，西门子医疗设备三年降价25%。但2023年中国电动车反攻欧洲，市场份额暴涨至15%，光伏组件更拿下82% 市场，欧洲人突然发现学生变成了老师。 能源命脉握在俄罗斯手里 冷战结束后，欧洲就像染上能源鸦片般依赖俄罗斯。德国化工厂的烟囱 ...

Group 1 - The article discusses the contrasting brand endorsement philosophies of two iconic figures, Aaron Kwok and Jackie Chan, highlighting how their unique approaches reflect broader commercial truths [7]. - Aaron Kwok's endorsements span various industries, from fashion to technology, showcasing a blend of artistic and commercial success, while maintaining a timeless appeal [3][8]. - Jackie Chan, despite being labeled a "brand killer," has created significant commercial success through his endorsements, illustrating the unpredictable nature of market dynamics [5][8]. Group 2 - The analysis emphasizes that the longevity of a brand is influenced by internal factors such as supply chain resilience and market sensitivity, rather than solely by celebrity endorsements [8]. - Both celebrities represent different aesthetic values in brand endorsement, yet they converge on the idea that quality is essential for a brand's enduring success [8].

Core Viewpoint - Mercedes-Benz emphasizes the importance of deepening its roots in China and adopting a "more Chinese" approach as a strategic choice to navigate the global automotive industry's transformation [1][2] Group 1: Localization and Innovation - Mercedes-Benz has committed to long-term investment in technology and innovation, integrating cost advantages from the Chinese supply chain into its R&D system [1] - China is not only a key market for Mercedes-Benz but also a crucial base for global R&D and innovation, with significant local initiatives such as the establishment of Beijing Benz and the expansion of R&D centers in Beijing and Shanghai [1] - The company aims to develop innovative products and technologies in collaboration with Chinese partners, catering to local customer needs while also benefiting global markets [1] Group 2: Customer-Centric Approach - Chinese customers are open-minded and eager to try new technologies, which drives Mercedes-Benz's innovation, particularly in digital experiences and smart cockpit features [1] - The new electric GLC SUV, launched at the Munich Auto Show, will feature tailored driving assistance and digital experiences specifically designed for Chinese customers [1] Group 3: Balancing Long-term and Short-term Strategies - Mercedes-Benz maintains a long-term strategy while being cautious in short-term decision-making to avoid resource waste and protect brand value [2] - The next three years are expected to be a period of intensive new product launches for Mercedes-Benz globally, reflecting its commitment to innovation [2] - The company recognizes the value of Chinese talent and innovation, which has significantly contributed to its development and future direction [2]

Core Viewpoint - Multiple Mercedes-Benz dealerships have been closed due to the termination of their authorization by the company, impacting customers' ability to use purchased maintenance packages [3][5][8]. Group 1: Dealership Closures - Several Mercedes-Benz dealerships, including those in Beijing and Zhejiang, have been reported as closed, with the official termination of authorization set for various dates in 2025 [5][6]. - The closures are part of a broader strategy by Mercedes-Benz to reduce its dealership network, with plans to cut over 100 dealerships in China [13]. Group 2: Impact on Customers - Customers who purchased maintenance packages from the closed dealerships will not be able to use these services, which poses a significant inconvenience [8]. - Similar issues are being faced by Audi and BMW customers, indicating a wider trend in the automotive industry regarding dealership closures and service availability [9][12]. Group 3: Financial Performance - Mercedes-Benz reported a decline in both revenue and profit for 2024, with total revenue at €145.59 billion, down 4.5%, and net profit at €10.4 billion, down 28.4% [17]. - In the first half of 2025, the company experienced an 8.6% drop in sales revenue, totaling €66.38 billion, and a 55.8% decrease in net profit [19]. Group 4: Market Challenges - The CEO of Mercedes-Benz highlighted intense competition in the Chinese automotive market, describing it as "Darwinian" with over 100 participating companies, leading to aggressive price reductions that harm all manufacturers [20]. - The sales of electric vehicles remain low, with pure electric vehicles accounting for only 8.4% of total sales, indicating challenges in meeting electrification targets [19].

Core Insights - Mercedes-Benz is facing significant challenges due to global trade redefinitions, competition in China, and a prolonged electric vehicle transition [3][4] - The CEO emphasizes the intense competition in the Chinese market, likening it to a "Darwinian" struggle with over 100 manufacturers competing, leading to a decline in purchasing intent for high-end vehicles [3][4] - The company aims to balance market share and cash flow, avoiding a price war while focusing on product innovation and quality [3][4] Financial Performance - Mercedes-Benz reported a net profit of €2.7 billion (approximately ¥22.64 billion) in the first half of the year, a significant decline of 56% compared to €6.1 billion (approximately ¥51.16 billion) in the same period last year [4] - Total revenue decreased by 9% to €66.38 billion (approximately ¥656.74 billion) [4] Strategic Positioning - The company holds a strong balance sheet with over €30 billion (approximately ¥251.6 billion) in net liquid assets, allowing for investments in new technologies and products while monitoring market developments [5] - Mercedes-Benz is committed to maintaining its presence in the Chinese market, focusing on quality and safety as key brand attributes [4][5]

Core Viewpoint - Mercedes-Benz is experiencing a significant decline in both sales and profits, primarily due to weak demand, tariff impacts, and intensified competition in the electric vehicle market [1] Sales Performance - In the first half of 2025, global sales of Mercedes-Benz vehicles reached 899,900 units, representing a year-on-year decrease of 6% [1] - Sales in China specifically fell to 293,000 units, marking a 14% decline compared to the previous year [1] Financial Performance - Mercedes-Benz reported a 56% drop in net profit for the first half of 2025, with revenue and net profit figures at €66.38 billion and €2.69 billion, respectively, both showing year-on-year declines of 9% and 56% [1] - In the second quarter, the company’s revenue and net profit were €33.15 billion and €0.96 billion, reflecting year-on-year decreases of 10% and 69% [1] Impact on Dealerships - The decline in performance has led to a wave of dealership closures, with numerous Mercedes-Benz owners reporting that their purchasing dealerships have had their authorizations terminated by the company [1] - Some dealerships have completely ceased operations, while others are seeking to pivot their business models [1]

Core Insights - The definition of a "good car" is evolving with the automotive industry's shift towards intelligence and electrification, yet the core demands of users for luxury vehicles remain "good driving" and "good seating" [1] - Mercedes-Benz is leveraging its 139 years of technological heritage and 20 years of research and production in China to create luxury vehicles that meet both global standards and local needs [1] Group 1: Chassis Development - Mercedes-Benz has developed a comprehensive chassis engineering system based on over a century of research and a deep understanding of global user needs, quantifying "good driving" into over 1,000 component indicators and 130 objective KPIs [3] - The "Mercedes-Benz Driving Golden Standard" encompasses five dimensions: ride comfort, safety, control, sportiness, and precision, ensuring every production vehicle meets high standards [3] - The company has created over 10 suspension configurations to cater to diverse driving scenarios, utilizing an agile control system that adapts damping for optimal performance [5] Group 2: Advanced Technologies - The E-ACTIVEBODYCONTROL system scans the road 1,000 times per second to adjust the vehicle's posture, enhancing driving comfort and safety [7] - Rigorous testing processes include CAD development, digital twin simulations, and real-world testing across extreme temperatures and conditions, validating the durability of the chassis [7] Group 3: Seating Comfort and Safety - Mercedes-Benz emphasizes the importance of seat comfort, with a development cycle of 1,460 days and over 6,000 control standards to create the perfect seat [10] - Each model features a unique seat frame designed to meet stringent safety standards, with advanced heating and ventilation systems ensuring comfort [12] - The seats undergo over 200 tests to ensure safety and durability, including crash tests and extensive wear simulations [15] Group 4: Commitment to the Chinese Market - Mercedes-Benz is celebrating 20 years of research and production in China, with a focus on local innovation that feeds back into global operations [16] - The company has established a robust R&D network in China, with significant advancements in electric mobility and intelligent connectivity [16] - Beijing Benz has become one of the largest and most advanced manufacturing bases for Mercedes-Benz globally, producing over 5 million vehicles [16][17]

Core Viewpoint - The incident involving a female driver in a Mercedes-Benz who allegedly forced another vehicle to yield by displaying a document has led to her being administratively detained for five days due to violations of the Public Security Administration Punishment Law of the People's Republic of China [1] Summary by Relevant Sections - Incident Overview: The event, referred to as "the document-waving incident," gained significant attention online, with videos circulating that depicted the confrontation on rural roads [1] - Investigation Findings: An investigation by the local government revealed that the female driver, identified as Hou, is not a public official, and the document she displayed belonged to her husband, Li [1]

Group 1: Incident Overview - An incident occurred on August 2, 2025, on the Jiangdie Highway due to overtaking, leading to a security alert [1] - The police received a report about a motorcycle's tailbox being lost, with the involved parties failing to reach a settlement despite police intervention [2] Group 2: Financial Performance of Mercedes-Benz - Mercedes-Benz reported a 69% year-on-year decline in net profit for Q2, amounting to €9.57 billion, significantly below market expectations of €12.9 billion [2] - The company's revenue for Q2 was €33.15 billion, down 9.8% year-on-year, while the expected revenue was €33.23 billion [2] - The adjusted EBIT fell by 68.56% to €1.27 billion, compared to €4.04 billion in the same period last year [2] Group 3: Automotive Sales and Market Trends - In Q2, Mercedes-Benz's automotive revenue decreased by 11% to €24 billion, with a 9% drop in vehicle sales to 453,700 units [3] - Electric vehicle sales accounted for 20.7% of total sales, but full electric vehicle sales fell by 24% [3] - The company anticipates a significant decline in annual revenue due to tariffs affecting car and truck sales, projecting a profit margin of 4% - 6% for the automotive business [4] Group 4: Competitive Landscape - Chinese automotive brands are experiencing strong growth, with production and sales increasing by 12.5% and 11.4% respectively in the first half of 2025 [5] - New energy vehicle sales in China reached 44.3% of total new car sales, indicating a robust market presence [5] - In contrast, Porsche reported a 6.1% decline in global sales, with a 28% drop in the Chinese market [4]