Omdia最新研究显示，2025年第四季度，台式机、笔记本电脑及工作站的总出货量达到7,500万台，同比增长10.1%。这使得 2025年全年PC出货量达到2.795亿台，较2024年增长9.2%。 尽管2025年整体PC市场表现良好，但从年中开始，存储与内存供应趋紧，并伴随价格上行压力。到2025年12月，PC厂商已 开始释放涨价预期，而供应不足也已经对 2026年的出货预期造成抑制。Omdia首席分析师叶茂盛（ Ben Yeh） 表示： "从 2025年第一季度到第四季度，主流PC内存与存储成本上涨了40%至70%，导致成本压力最终传导至客户。鉴于2026年供应 仍然紧张，行业正提升高端产品的比重，同时精简中低端配置以保护利润率。" 叶茂盛补充表示： "2026年设备更换需求尚未完全消退，供应端压力将更加突出，供应无法完全满足需求。实际出货表现将 取决于厂商在内存和存储上的采购能力与议价实力；除了规模之外，其在供应商体系中的履约记录与信誉，将成为能否在 复杂周期中突围的关键因素。" Omdia 在2025年11月对B2B渠道伙伴进行调研中询问： "相比 2025年，您预计2026年的PC业 务表现将如何？ ...

Core Insights - Omdia's latest research indicates that the total shipment of desktops, laptops, and workstations will reach 75 million units in Q4 2025, representing a year-on-year growth of 10.1%. This will result in an annual PC shipment of 279.5 million units in 2025, a 9.2% increase from 2024 [1][2]. Shipment Performance - In Q4 2025, laptop shipments (including mobile workstations) will total 58.6 million units, with an annual total of 220.4 million units, achieving an 8% year-on-year growth for 2025 [2]. - Desktop shipments (including desktop workstations) will reach 16.2 million units in Q4, with an annual total of 59 million units, reflecting a 14.4% year-on-year increase [2]. Market Dynamics - Despite the positive outlook for the PC market in 2025, there will be tightening supply of memory and storage starting mid-year, leading to upward price pressures. By December 2025, PC manufacturers are expected to release price increase forecasts due to supply shortages impacting 2026 shipment expectations [4]. - The cost of mainstream PC memory and storage has risen by 40% to 70% from Q1 to Q4 2025, which will ultimately affect customer pricing. The industry is shifting towards higher-end products while streamlining mid to low-end configurations to protect profit margins [4]. Vendor Performance - Lenovo continues to lead the PC market, with Q4 2025 shipments reaching 7.1 million units, a year-on-year increase of 14.4%, and an annual total of 71 million units, up 14.6% [8]. - HP ranks second, with Q4 shipments of 1.54 million units, showing growth both quarter-on-quarter and year-on-year. Dell achieved a strong Q4 performance with a 26% year-on-year growth, totaling 4.2 million units for the year, a 7% increase from 2024 [8]. - Apple remains in fourth place and is the fastest-growing vendor for the year, with annual shipments of 28 million units, reflecting a 16.4% year-on-year growth. Asus ranks fifth, maintaining its position in both quarterly and annual rankings, with Q4 shipments of 530,000 units and an annual total of 20 million units, benefiting from a 7% growth in the holiday quarter [8]. Market Share Analysis - In Q4 2025, Lenovo holds a market share of 25.8%, HP at 20.6%, Dell at 16.7%, Apple at 9.4%, and Asus at 7.1%. The total shipment for the quarter is 74.8 million units, a 10.1% increase from Q4 2024 [9]. - For the entire year of 2025, Lenovo's market share is 25.4%, HP at 20.6%, Dell at 15.0%, Apple at 9.9%, and Asus at 7.2%, with total shipments reaching 279.5 million units, a 9.2% increase from 2024 [10].