Core Viewpoint - The article discusses the decline of content creators in the face of advancing AI technology, which is rapidly replacing traditional roles and diminishing the competitive advantages of skilled creators [2][6][9]. Group 1: Impact of AI on Content Creation - AI is expected to weaken the competitive edge of content creators, as it can quickly replicate the skills and efficiencies that creators have developed over time [5][8]. - The ability of AI to generate high-quality content and analyze data means that even those without prior experience can produce compelling material, leveling the playing field [6][9]. - As AI tools become more sophisticated, they will increasingly dominate the content creation landscape, making it difficult for traditional creators to maintain their relevance [9][10]. Group 2: Platform Dominance - The relationship between content creators and platforms has shifted, with platforms now exerting significant control over content distribution and monetization [13][15]. - Initially, platforms incentivized creators to produce content by sharing revenue, but as platforms have grown, they have become the primary beneficiaries of the content ecosystem [14][16]. - Content creators are now seen as participants in a game controlled by platforms, which can easily replace them if they do not align with the platform's interests [15][16]. Group 3: Future Industry Dynamics - The article highlights two case studies that illustrate the changing dynamics of content creation and platform interaction, emphasizing the role of AI and platform algorithms in shaping content visibility [18][20]. - The increasing complexity of content supply and the reliance on algorithms for content distribution suggest that creators will need to adapt to a more competitive and less predictable environment [18][19]. - The ability of platforms to curate and promote content based on engagement metrics means that creators must continuously innovate to capture audience attention [19][20].