Core Viewpoint - The article emphasizes the rise of "content-friendly products" as a response to the current price war in the consumer market, highlighting their ability to create new value through emotional resonance and social value rather than just physical functionality [2][23]. Group 1: Definition and Characteristics of Content-Friendly Products - Content-friendly products are defined as those that inherently generate topics and traffic, capable of stimulating new scenarios for consumers [2]. - These products are designed to resonate with consumers' emotional and social needs, moving beyond mere functionality to create a deeper connection [2][6]. - Successful examples include LABUBU, which embodies emotional healing, and Vinda's tulip-patterned tissue, which emphasizes aesthetic value [2]. Group 2: Xiaomi's Success with the YU7 - Xiaomi's YU7 has achieved remarkable sales, with 200,000 orders in just three minutes, generating revenue of 60 billion, which is a quarter of Xiaomi's total smart hardware revenue for 2023 [3][17]. - The YU7's success is attributed to its integration into consumers' daily lives, creating a strong emotional connection [4][12]. - The vehicle's marketing strategy effectively targets family-oriented consumers, emphasizing practical features like spaciousness and aesthetic appeal [13][14]. Group 3: Marketing and Consumer Engagement Strategies - Xiaomi's marketing approach focuses on creating relatable scenarios rather than relying solely on technical specifications, making the product more memorable [15]. - The design includes shareable features that enhance user experience and encourage organic promotion through social sharing [16]. - The pricing strategy positions the YU7 as offering high value, with a price of 250,000 that provides features typically found in vehicles costing 500,000 [18][22]. Group 4: Market Dynamics and Consumer Behavior - The article notes a shift in consumer behavior towards valuing "effective pricing," where consumers are less willing to pay for brand prestige alone [18]. - The YU7's pricing strategy effectively anchors consumer expectations at a higher price point before offering a lower actual price, stimulating demand [20]. - A significant portion of YU7 buyers are existing vehicle owners, indicating a desire for engagement with the brand even if they are not in immediate need of a new vehicle [21]. Group 5: Conclusion on Market Trends - The phenomenon of the YU7 signifies a new consumer paradigm where high-value, content-friendly products can thrive amidst a polarized market [23]. - The article highlights a growing middle ground in consumer preferences, where buyers are not rejecting consumption but are instead seeking value and meaningful engagement [23].